Green Energy Saving of Household Appliances, Accelerating New Policies and Guiding Business Transformation

From last year's implementation of the energy-saving subsidies for home appliances, to the recycling of used home appliances recycling funds, and then to October 1 this year, the implementation of new energy efficiency standards for home appliances, the country's energy-saving environmental protection measures in the field of home appliances are frequent major moves, policy orientation is also increasingly evident. The sales share of green energy-saving products continues to rise. According to the data released by the Ministry of Industry and Information Technology, China's energy-saving appliance market accounted for more than 50% in 2012.

Relevant department data shows that in recent years, the electricity consumption of Chinese residents has increased by 10%-15% per year, which is far greater than the growth rate of total electricity consumption in the country during the same period. In addition, the average standby energy consumption of household appliances in Chinese urban households has accounted for about 10% of the total energy consumption of households. This is equivalent to the use of a "15-watt long lamp" for each household. Among them, TV standby power consumption occupies a considerable amount. proportion. The energy consumption of microwave ovens, electric water heaters, etc. is also rapidly increasing. In the face of this situation, energy-saving appliances has become an urgent task. To this end, the country has successively introduced various policies to guide the home appliance industry to embark on the green energy-saving road.

According to the latest monthly data from the China Air Conditioning Market published by Ovid Consulting, since the implementation of the energy saving subsidy policy, the penetration rate of energy-saving products has gradually increased and has reached 59%. Compared with 19.6% of new energy-saving products at the beginning of the implementation of the new national energy conservation subsidy policy in June 2012, it has increased by nearly 40%.

Gome Senior Vice President Su Xianhua also told the author that in 2012 Gome’s procurement of energy-saving appliances was as high as 38 billion yuan, and the construction of 1,000 energy-saving home appliance standard stores was started in 100 large and medium-sized cities. Among the 1,000 standard stores, All energy-saving operations of the store itself and sales of products will be realized, and green will be brought into the store.

Recently, the National Development and Reform Commission held discussions with some home appliance companies. The main purpose was to brewing a new round of home appliance support policies to replace the energy-saving appliance subsidies that had just been terminated. The policy appeal of the New Deal to promote energy conservation and industrial transformation is even more pronounced.

Su Liang, Ovid Consulting Brand Director, told the author that although the home appliance industry policy discussed this time is also carried out in the form of subsidies, it cannot be compared with energy-saving benefits. He said: “The new support policy will be based on subsidies for ultra-high energy-efficient home appliances that have been researched and formulated last year, and will provide state subsidies for home appliances including color TVs, air conditioners, refrigerators, washing machines, etc. The biggest highlights of the policy are: We only subsidize ultra-high energy efficiency appliances and limit the number of subsidies, which is a leading system for home appliance energy efficiency."