"The millet living room" surged

Following Xiaomi TV, Xiaomi's router appeared again in public view. According to Xiaomi's current product chain, it's not hard to imagine the life scenario of rice noodles in the future: Take out the Xiaomi mobile phone, use the remote APP to order the millet TV, and find the program you want to watch. The smart router has accelerated your program ahead of schedule.

From millet phones, to millet boxes, to millet TV, now is the millet router, "millet living room" has been surging, unlike in the past, this is the way to use the Internet, starting from the user experience, the integrity of the smart device The tandem was together.

Xiaomi TV officially unveiled at the annual conference of Xiaomi on September 5th and officially launched sales on October 15. The first batch of millet TVs totaled 3,000 units, with an appointment of up to 150,000 people. Within 1 minute and 58 seconds, the first shipments were made. Millet TV was sold out. Since then, millet TVs have been sold out and millet TVs have quickly sold out in a very short period of time.

In Xiaomi's latest round of open purchases on December 17, 3,000 millet TVs were sold out at a speed of 1 minute and 48 seconds. This is the product popularity of this millet TV called the "Etienne" artifact. No one has ever doubted.

Millet TV uses a 47-inch LG / Samsung 1080p top high-definition screen, equipped with Qualcomm 8064 quad-core 1.5G processing chip and 2G memory, support for 3D display technology, called TV + millet box + Andrews game perfect combination, price 2999 yuan . Its stylish craftsmanship and superb cost performance have been buoyed by many young people.

Xiaomi TV is actually the perfect combination of TV + Xiaomi box + Android game console. Traditional television is based on television, an external computer module, and then on this module has a game, online video and other APP. The beginning of the millet TV model is the Internet, is based on the computer, an increase of television, games, online movies and other APP. There are essential differences between the two concepts.

Prior to the launch of Xiaomi TV, Xiaomi has released a millet box and is regarded as a "pathfinder" for Xiaomi TV. Xiaomi's box has quietly occupied more than 20% of the Internet TV box market. Its daily activity is up to 40%. 50%, much higher than all other boxes.

The reporter learned from industry sources that since the release on September 5th, several companies have followed Xiaomi and made actions to reduce prices or upgrade configurations. However, so far, Xiaomi TV is still the most cost-effective one of its kind.

Lei Jun, Xiaomi’s chairman, revealed that Xiaomi TV started its project from the beginning of last year, and the idea of ​​making TV the first to overthrow is: Think of TV as a big screen computer. "The difference between Xiaomi TV and traditional smart TV is that we make the TV a module of an intelligent system. After the TV is turned on, the interface is the TV source, the Internet video content source, and the game. In fact, the large-screen computer has more APPs. It looks like today. I haven't seen this in smart TVs."

The second subversive change is the innovation of operation design. In order to simplify the operation, Xiaomi uses the 11-key remote controller to solve all the problems, even without the number keys.

The third subversion is the one-screen multi-pattern practice of traditional manufacturers. Lei Jun said that each manufacturer has more than a dozen models of TVs of the same size and the price is not the same, but the product introduction is a pile of adjectives, completely do not know what the difference in the end. What Millet TV does is one model and one size. The size of the 47-inch screen is calculated after the size of the young family.

Lei Jun said: Although TVs are not purely personal consumer electronics products like mobile phones, and they are not directly connected to mobile data networks, they are still in the mobile Internet ecosystem. With the mobile phone will produce frequent data exchange, can be controlled by the mobile terminal, together with its related business, you can not hesitate to put it into the mobile Internet category.

Under the premise of mobile phones, boxes, and televisions, routers carrying data exchanges between home smart devices are being introduced. Some people in the industry believe that Xiaomi's dream of living in the living room will have a lot to place on his "new toy", the newly launched Xiaomi router.

On November 20th, Xiaomi announced the new “toy” as a smart router. It will officially launch the first 500 millet router public beta engineering machines on December 19, but as of 20:00 on November 28, the number of appointments It has exceeded 600,000 and Xiaomi has already made an appointment in advance.

Millet routers are equipped with a 2.4G/5G dual-frequency quad antenna that supports the 802.1 lac protocol and beamforming technology. Wi-Fi chips and dual-core 1GHz processors are provided by Broadcom. Memory capacity 256MB, built-in 1TB hard drive, support NFC. With LAMP functionality, users can also build their own web server based on the Xiaomi router.

Routers occupy a very important position in the living room of modern homes. More and more smart devices that can access the Internet are connected to the routers. In the entire home network, the routers are in an absolutely central location. It is also true that routers are seen as the center of future family information, connectivity, and sharing.

Media sources believe that the emergence of Xiaomi's router will not only complete the connection of Xiaomi's smart devices in the living room, but also “accelerate” the entire living room's Internet. For Xiaomi, the appearance of routers is undoubtedly the platform that can carry more future opportunities. .

Currently, Xiaomi's official website, MIWIFI.COM, has announced the list of 500 lucky friends and notified them by SMS that it is qualified for the beta. The second and third batch of appointments for the Xiaomi router will also be opened one after another. Users who are not selected in the first batch do not need to make second appointments.

Millet's Internet model, one of the most notable features is the participation of the whole people in R & D, through the power of the Internet, collecting the opinions of users to brainstorm. For example, the MIUI system provides development downloads every Friday, and millet phones, millet TVs, millet boxes, and other products are also sold to enthusiasts before they are officially sold in mass production.

Millet routers also use the Internet development model to make products. That is, the first batch of small batches of open beta, continue to collect user feedback and continue to update and improve. According to internal information disclosed by Xiaomi, the schedule for the current production version of the production model has not yet been set. It will be determined based on feedback from the public beta and improvement, and “through the beta test, it has been changed to satisfaction.”

Industry insiders commented that Xiaomi has always been developing products based on the Internet model. New products and new products often undergo continuous testing, open beta, and other links. After continuous improvement, they will release mass production versions of open purchases. This is actually a “crowdsourcing development model” that is scaled up and formally socialized. It truly understands the needs of users and captures the pain points of users. It provides timely, accurate and targeted service experiences, and also helps products. Service's rapid iteration, continuous improvement.