Fashion lighting should mainly consider illuminance and color rendering. In terms of illumination, the illumination of the basic lighting of high-end fashion stores is 200~300lx, and the illumination should be appropriately reduced. The main use of key lighting highlights the products in order to achieve better results. LED track light. There are a lot of customers in the popular store during the day, so be careful not to be dark when looking inward from the store door.
Color rendering is important for customers to correctly identify colors, so high color rendering fluorescent lamps or high color rendering LED lamps can be used. However, regardless of the light source, it is still difficult to correctly recognize the color when the amount of light is small, so the illumination is at least higher than 300 lx.
In addition, the use of opalescent glass bulbs or grille lamps to diffuse light will cause the product to lose luster and beauty, the design should pay attention to the brightness of the light source used.
There are various lighting methods, including direct lighting, semi-direct lighting and indirect lighting, and semi-indirect lighting. They have their own characteristics and different effects. Operators should choose the appropriate method according to their needs. Direct lighting, direct light to make the product clear, full of three-dimensional sense; semi-direct illumination, so that the light illuminates the object, and take care of the surrounding; indirect lighting, the light is directed at the ceiling or the wall, using its reflected light to create a stable, soft Atmosphere; semi-indirect illumination, as opposed to semi-direct illumination, making the upper portion brighter than the lower portion. The lighting design is like a finishing touch in the clothing store, showing the colorful costumes in front of the consumers. Firmly control the atmosphere and drive consumption.
For example, the low-end clothing on the left still needs lighting. Although the store does not pay attention to the brand, the owner still cares about the investment cost and profit. The lighting and electricity bill are naturally one of the main considerations of the store. What kind of lighting is used to bring more profits to the owner. This is the simplest lighting design.
Lighting design not only considers some basic lighting elements such as lamp power, but also more time is to consider how to use the lighting method to attract more customers' attention; to create interesting and dramatic effects in local lighting; An active shopping environment.
The guiding consideration of the lighting to the customer; the flexibility of the display plane. The configuration of the light should first be matched with the layout and material application; the lighting environment of the overall lighting environment and the key display area, and so on.
Specialty stores are generally divided into high-end specialty stores, general-purpose stores, and mass-market stores. In different stores, do you need the same lighting?
Premium brand stores: relatively low basic illumination (300 lux), low color temperature (2500-3000K) and good color rendering (Ra > 90). Use a number of decorative spotlights to create dramatic effects to attract consumers' attention to the clothing and reflect the atmosphere of the store.
Ordinary fashion store: average illuminance (300-500 LUX), natural color temperature (3000-3500K) and good color rendering (Ra>90). Combine a lot of accent lighting to create a relaxed and dramatic atmosphere.
Popular stores: higher basic illumination (500-1000 LUX), neutral color temperature (4000K), better color rendering (Ra > 80), creating an intimate and casual atmosphere. Use fewer spotlights to highlight special items in specific areas of the store.
By using different cases, we will explain to you how lighting affects the display of goods and creates a store atmosphere.
Many clothing stores will determine the appropriate color temperature to reflect the overall light environment according to the positioning of their own clothing. The uniformity of the color temperature of the space light environment is worthy of attention. It is the premise and foundation of the lighting visual balance, creating comfort and pleasure. The root of the light environment. According to the positioning of the clothing, the sports environment of the sportswear store expresses its passionate sports spirit with high color temperature, while the casual clothing store interprets the concept of leisure and light life with a refreshing high-color and warm environment. Most of the dress shops are The low color temperature light environment presents its elegant and classic business club. The psychological association caused by color temperature touches people's experience, and the decoration style is also the factor determining the color temperature. For example, the traditional, complex European and American decoration will render the space with low color temperature, and the space of modern minimalist style is mainly high color temperature.
Different lighting effects are required in different areas.
The window can create a variety of atmospheres and effects to attract consumer eye. Window lighting. Light and color are inseparable. Matching the appropriate ceiling and corner lights for the window can not only provide a certain lighting effect, but also make the original color of the window display a dramatic change, giving people a fresh feeling. Window lighting is not only beautiful, but also meets the visual appeal of goods. The brightness in the window must be 2 to 4 times higher than that of the store, but should not use too much light, requiring soft colors and rich mood. At the same time, decorative lighting such as downlights and chandeliers can be used to emphasize the characteristics of the products, and to give a good psychological impression on the basis of reflecting the original purpose of the products.
Shelf display: Sweeping or slanting sweaters and shirts on the shelves allows your customers to see the goods at a glance, conveniently comparing texture, color, fabric, feel and workmanship. Light that shines directly on clothing should be brighter (>1000 LUX). Ceramic metal halide lamps (3000K) are recommended in high-end specialty stores, while halogen lamps or straight tube fluorescent lamps use low color temperatures (3000-3500K) in two other types of fashion stores. Better color rendering (Ra > 80) can guide your customers to make purchasing decisions.
Hanger display: Customers should be able to easily find the style of their favorite clothing, and try to feel the texture of the clothes. Lighting should be concentrated on the product (>750 LUX), using a natural color temperature light source to match the color of the clothing (2750-3000K), good color rendering (Ra> 80-90). Types of high-end specialty stores and general stores should use some key lighting, and in the popular store, it is more effective to use embedded or hanging straight fluorescent lamps in the vicinity of the hangers.
Display area: A variety of art designs are used in the exhibition area to show the perfect side of the clothing worn by the models in the store. The display should be dramatic (light intensity vs. 30: 1) to low dramatic (light intensity vs. 5:1) effect. Brighter light is easier to display the visibility of the displayed item. For example, models wearing evening gowns standing at the table are recommended to use high-color sodium or halogen lamps, while metal halide lamps are more suitable for illuminating beachwear. For less expensive stores, an energy-saving tube downlight can provide extra light in the display area.
The deeper level of lighting design is to coordinate the relationship between natural light and artificial light, so that the lighting effect will continue to show rich and varied changes throughout the day. If you want to solve the lighting problem comprehensively, you must consider the light effect of all the space blocks in each period of the day, and pay equal attention to the natural light source and the artificial light source. If the store's lights are evenly spilled everywhere, the lighting will look bland. If there is no shadow change or light and dark contrast to highlight the depth and breadth of the space. The dynamic beauty of a specialty store is not revealed, this form is adapted to some form of natural light and artificial light. Therefore, it is very important to be good at making choices when designing indoor space lighting. That is to say, it is necessary to clarify which areas should be given the fullest illumination and which areas are best immersed in the dark. Once this is clear, it can be correspondingly The lighting has been designed. For example, you can install a few small spotlights to remind people of high-end goods. You can install some hidden downlights under the display cabinet partition to highlight the furnishings in the cabinet. In the rest area, because it is a place for consumers to relax, the light in this space is preferably a light with adjustable brightness, so that the brightness of the ambient light can be controlled according to different spirits and emotions. Successful lighting design solutions should complement the other decorative design elements to complement each other. The key is to make the right choices, determine which areas should be highlighted, which areas should be left behind the scenes, and give full play to your imagination to create the most infectious lighting effects.
Lighting is the main tool for giving the image of a fashion store. Choosing the right lighting should take full account of your target customers. The flexibility of the lighting area allows you to shape the image of the store, allowing you to highlight the main products to guide the customer's attention, and your lighting options can gradually meet the customer's taste and requirements. First, improve the image of your store, then we can combine the interior decoration to give you the most suitable lighting solution.
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