On November 11th, the more and more familiar "Single Day" in the past two years, for the booming online shopping, this day's shopping spree is also turning this ordinary day into an important time node. Zhang Yong, president of Tmall, said that the shopping spree of Double Eleven is the most typical reflection of the change in consumption habits. At the same time, the entire industry, including many brands and channel vendors, their understanding of e-commerce, from the original strange to the slightest taste, to the current large-scale entry into e-commerce, "e-commerce" has been deeply rooted in the hearts of the people. The rapid growth of online shopping also provides a new possibility for the sales channel of the entire LED industry. In the face of e-commerce, a new type of sales channel, emerging LED companies regard e-commerce as a new opportunity and start to Large websites carry out product sales and channel investment.
The renewal of consumption concept has spawned e-commerce "New World"
Nowadays, after 80s and 90s, consumers gradually become consumers, their concepts are updated, and new things are accepted more quickly. With the rapid development of online media, online shopping has almost become the first choice among young people, and 52% of consumers said that they have obtained brand information through the network.
E-commerce is a brand-new channel model for LED lighting products. According to the research data of National Semiconductor Lighting Engineering R&D and Industry Alliance, the products sold through e-commerce show a gradual upward trend. Enterprises can use this platform to develop new ones. Sales channels occupy more market share. Luo Baihui, a well-known brand marketing expert, believes that the excellent resource integration of the online shopping platform is expected to become a future trend, and the rise of e-commerce will show people the power of the model. For some industries with abundant capacity, the profitability of the model even exceeds the research and development of the product.
E-commerce three-dimensional marketing coincides with LED business sales
At present, LED lighting companies are subject to constraints such as the penetration rate and price of LEDs in lighting fixtures, and more are through product (invisible) channels, circulation (distribution) channels, e-commerce, OEM OEM and other channels for product sales.
Compared with traditional channels, e-commerce has two characteristics: one is that there is no regional restriction and the audience is wide; the other is to shorten the intermediate circulation link and achieve flat management. This is undoubtedly an opportunity for emerging LED companies that do not occupy traditional channels. Because it is very difficult to get into traditional channels quickly and with large traditional lighting companies. The low-cost, wide-coverage features of e-commerce have become extremely attractive. Therefore, some emerging LED companies are quite fond of e-commerce.
But compared to emerging LED companies, large companies with traditional channels have not calmed down. The non-negligible effect of online sales has led major lighting companies to accelerate the deployment of e-commerce. Mainly divided into the following ways: First, cooperation with third-party e-commerce platforms, such as Taobao, Alibaba, Jingdong, Paipai, etc., to establish their own B2C flagship mall. The second is to choose the media home mall. For example, NVC Lighting, Philips, and Langneng opened a store in a media home store. Third, the company does not rely on any platform, establish an official website, and sell products on the official website. In general, several ways to synchronize, all-round, and compete for online sales share is a relatively common phenomenon.
By carefully browsing Taobao and LED related stores, you can find that hot products are mainly concentrated in LED lamps, and according to Liu Wei, deputy general manager of Tongfang Lighting Division, in 2011, their sales of LED lights in Jingdong Mall and Taobao. It can reach more than 10,000, accounting for about 15% of its total sales. This shows that third-party e-commerce such as Taobao and Jingdong will become one of the important retail channels for LED lighting companies.
There are two reasons why LED lamps sell hot e-commerce platforms: At this stage, it is difficult for ordinary consumers to purchase high-quality LED lights in traditional channels such as department stores or hardware stores. At present, more than 95% of traditional lighting channels in China do not use large-scale sales of LED lighting products. Only a few large supermarkets such as Wal-Mart have several brands of LED bulbs for sale. Therefore, those ordinary consumers who have an understanding of LED lighting can only turn to the Internet to find products, which also caused the current online sales of LED lights. Secondly, online shopping can reduce the purchase cost of goods to end users, which can be reduced by at least 15-30% compared with traditional channels. At the same time, in addition to the sales channel of goods, online sales channels are also a promotion channel for brand promotion and product display. Many companies are very happy to accept this sales model.
The marriage e-commerce, LED lighting companies to achieve online procurement, investment, brand promotion, distribution and other ways to coexist channel development, e-commerce has clearly opened up a whole new field. Some insiders believe that the future of "three-dimensional marketing" of e-commerce may be contrary to traditional channels, which is the general direction of development.
The renewal of consumption concept has spawned e-commerce "New World"
Nowadays, after 80s and 90s, consumers gradually become consumers, their concepts are updated, and new things are accepted more quickly. With the rapid development of online media, online shopping has almost become the first choice among young people, and 52% of consumers said that they have obtained brand information through the network.
E-commerce is a brand-new channel model for LED lighting products. According to the research data of National Semiconductor Lighting Engineering R&D and Industry Alliance, the products sold through e-commerce show a gradual upward trend. Enterprises can use this platform to develop new ones. Sales channels occupy more market share. Luo Baihui, a well-known brand marketing expert, believes that the excellent resource integration of the online shopping platform is expected to become a future trend, and the rise of e-commerce will show people the power of the model. For some industries with abundant capacity, the profitability of the model even exceeds the research and development of the product.
E-commerce three-dimensional marketing coincides with LED business sales
At present, LED lighting companies are subject to constraints such as the penetration rate and price of LEDs in lighting fixtures, and more are through product (invisible) channels, circulation (distribution) channels, e-commerce, OEM OEM and other channels for product sales.
Compared with traditional channels, e-commerce has two characteristics: one is that there is no regional restriction and the audience is wide; the other is to shorten the intermediate circulation link and achieve flat management. This is undoubtedly an opportunity for emerging LED companies that do not occupy traditional channels. Because it is very difficult to get into traditional channels quickly and with large traditional lighting companies. The low-cost, wide-coverage features of e-commerce have become extremely attractive. Therefore, some emerging LED companies are quite fond of e-commerce.
But compared to emerging LED companies, large companies with traditional channels have not calmed down. The non-negligible effect of online sales has led major lighting companies to accelerate the deployment of e-commerce. Mainly divided into the following ways: First, cooperation with third-party e-commerce platforms, such as Taobao, Alibaba, Jingdong, Paipai, etc., to establish their own B2C flagship mall. The second is to choose the media home mall. For example, NVC Lighting, Philips, and Langneng opened a store in a media home store. Third, the company does not rely on any platform, establish an official website, and sell products on the official website. In general, several ways to synchronize, all-round, and compete for online sales share is a relatively common phenomenon.
By carefully browsing Taobao and LED related stores, you can find that hot products are mainly concentrated in LED lamps, and according to Liu Wei, deputy general manager of Tongfang Lighting Division, in 2011, their sales of LED lights in Jingdong Mall and Taobao. It can reach more than 10,000, accounting for about 15% of its total sales. This shows that third-party e-commerce such as Taobao and Jingdong will become one of the important retail channels for LED lighting companies.
There are two reasons why LED lamps sell hot e-commerce platforms: At this stage, it is difficult for ordinary consumers to purchase high-quality LED lights in traditional channels such as department stores or hardware stores. At present, more than 95% of traditional lighting channels in China do not use large-scale sales of LED lighting products. Only a few large supermarkets such as Wal-Mart have several brands of LED bulbs for sale. Therefore, those ordinary consumers who have an understanding of LED lighting can only turn to the Internet to find products, which also caused the current online sales of LED lights. Secondly, online shopping can reduce the purchase cost of goods to end users, which can be reduced by at least 15-30% compared with traditional channels. At the same time, in addition to the sales channel of goods, online sales channels are also a promotion channel for brand promotion and product display. Many companies are very happy to accept this sales model.
The marriage e-commerce, LED lighting companies to achieve online procurement, investment, brand promotion, distribution and other ways to coexist channel development, e-commerce has clearly opened up a whole new field. Some insiders believe that the future of "three-dimensional marketing" of e-commerce may be contrary to traditional channels, which is the general direction of development.
Product features:
â– Good heat dissipation
--Blade design of copper alloy contacts,good conductivity
â– Super high impact resistance and thermal stability
--Cover pans are made of high quality polycarbonate
â– Chemical corrosion resistance
-- Fingerprint-resistant zinc plated mounting brackets
â– Grounding
--One-piece grounding design,No Load-Weather resistance
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