Appliance industry maintains a steady growth rate of 10%

In 2014, the development of China's home appliance industry will continue its steady trend in 2013. The sales growth rate of home appliances will remain at 10%, and the growth rate of exports will remain at 8%.

Home Appliance Industry Recovery in 2013

According to the “Review of Operation Situation of Household Appliances Industry in 2013 and 2014 Development Outlook Report”, in 2013, the prominent feature of the household appliance industry was the obvious trend of consumption upgrade. The proportion of mid-to-high end product market increased, which in turn led to industrial transformation and upgrading. Heavy technological innovation, redesign, and quality development.

According to the National Bureau of Statistics, the output of refrigerators increased by 11.4% during the January-October period of 2013, air-conditioning output rose by 8.5%, washing machines and microwave ovens increased by 7.6% and 3.95%, respectively; home appliance main business revenue reached 921.6 billion yuan, an increase of 15.5 percent over the same period in 2012. %, total profit of 50 billion yuan, an increase of 29.3% over the same period in 2012.

Jiang Feng, chairman of the China Household Electrical Appliances Association, said that this was mainly due to the increase in profitability after technological innovation and management innovation, but also benefited from the low purchase cost of raw materials such as copper, aluminum and steel.

It is worth mentioning that kitchen appliances. In the market with a strong market recovery in 2013, the kitchen and toilet industry had to grow quickly. “As of now, the sales of refrigerators have increased by 11.6% year-on-year, and the numbers of water heaters and range hoods have reached nearly 20%,” which is closely related to the opportunities brought by the real estate market, the industry ecology that the government reform has changed, and the underlying consumption influenced by reforms. .

2014 opportunities for success

According to forecast, after the 18th National Congress of the People's Republic of China, by 2020 China's home appliance market can reach 2.7 trillion, and the cumulative scale can reach 18 trillion.

Ren Xingzhou, director of the Institute of Market Economy at the State Council Development Research Center, said in a speech entitled "New Pattern of Economic Development after the Third Plenary Session of the 18th Central Committee of the Communist Party of China," that after July 2013, it was subject to the Central Stability Enhancement Policy and corporate restocking activities. Pulling, the prosperity of the manufacturing industry picked up. In the coming 2014, due to the continuing role of steady growth policies, the further release of reform dividends, the progress of the urbanization process of the people’s congresses, the strengthening of economic vitality, and the favorable trend of the recovery of the world economy, the home appliance industry is also facing a relatively loose market. The environment and opportunities are endless, Ren Xingzhou said.

Hu Xiaohong, director of the Information Department of the China Household Electrical Appliances Association, believes that with the popularity of home appliances reaching a relatively high level, the home appliance industry will enter the stage of updating consumption. The situation in the residential market will greatly affect the sales of home appliances in the future. “This is the biggest variable,” Hu Xiaohong said. "I just don't know how long it is." As a positive continuation of the 2013 market, the home appliance industry will continue to enjoy the benefits of low material costs for a period of time.

Jiang Feng believes that the development of China's home appliance industry will rely more on industrial upgrading, technological innovation, and management improvement. Internetization, intelligence, energy conservation and environmental protection, industrial design, manufacturing processes and user experience will play a vital role in the future of products and industries. In addition, the change in the sales industry is also a new opportunity for home appliance companies. When online sales bring more market development opportunities to more companies, it also brings more challenges. This is the need for traditional household electrical appliance manufacturers to be good at The traditional channel management companies should pay attention to issues.