Mobile Internet is an important growth engine in the next decade

On April 18th, ten years ago, looking at the world's top Internet conferences, few Chinese companies appeared, especially those standing in front of them to participate in the interaction. In the past decade, the Internet industry in China has undergone tremendous changes. For example, Tencent, such as Alibaba, Baidu, 360, for example, these giant companies now in the Chinese market, and Google in the US market, The emerging companies such as Facebook are not so far behind, and a large part of this is because China’s Internet development in the past decade is really fast. Thanks to this development, Chinese companies have the opportunity to enter the world stage. .

Perfect World had the honour of doing something in the relatively narrow field of the Internet in the gaming industry over the past ten years. It also has the opportunity to use the development of the Internet to promote it outside of China and all over the world. Today, Perfect World has about 20 or 30 products distributed in more than 100 countries and regions in the world, and has its own subsidiaries in several important places such as North America, Europe, and the Asia Pacific region. From the point of view, it is almost impossible, but with the help of the Internet and the Chinese economy, this is a very big possibility.

The layout of Perfect World on mobile games has been going on for about two years. It is not easy for a traditional PC client game maker to transform mobile games. But about two years ago, the company made this decision, not only to do the PC side, but also to do mobile games. Xiao Yu said, "To me, the so-called transformation is not that I have to give up the PC-side products, and specifically betting on hand. I have also spoken on many occasions, and I personally anticipate that in the next 5-10 years. In the time, the game market will form a pattern of three points, that is, there will be 30% of the game is still concentrated on the PC screen, 30% is concentrated in the mobile phone or mobile screen, and another 30% It will focus on the TV screen, that is, the screen with the living room as its core. According to this logic, our layout is also very simple. We will make great efforts to cultivate our own mobile products, but we are still maintaining and we are constantly Innovative PC-side products, of course, we are also in the layout of the TV, we also do these layouts of the living room."

Xiao Yu also mentioned that the biggest difference between mobile games and PC is that partners are very important. Therefore, companies must establish very good relationships with different regions and different distribution channels to understand each other.

Xiao Yu told reporters that he would often ask himself: What will be the next decade? Mobile Internet is the next important growth engine for the next decade. In such a process, more Chinese companies will have the opportunity to make global arrangements directly through the mobile Internet. As a company that has been the No.1 exporter in the online gaming industry for seven years in a row, Perfect World will never miss this opportunity. Therefore, with the advent of the mobile Internet, the enterprises that have grown up in China and want to be internationalized are a very powerful boosting force.