Lianjian Optoelectronics: The competition focus of LED display will be transferred to second- and third-tier cities

In the investigation of the agency, Lianjian Optoelectronics stated that the company will implement the “National Urban Landmark Outdoor LED Advertising Network” as a long-term goal, improve the construction of the national media resource network, and form a multi-point layout of core cities, second, third and fourth-tier key cities. The resource resources covered by the resources are deployed to achieve sinking of terminals in major cities across the country.

At present, the company's LED outdoor advertising network has a number of 69, with a media area of ​​23,488 square meters, covering 13 countries including Guangdong, Jiangsu, Fujian, Hunan, Hubei, Inner Mongolia, Hebei, Shanxi, Shandong, Liaoning, Jilin, Heilongjiang and Zhejiang. The province and the three municipalities directly under the central government of Beijing, Shanghai and Tianjin have a total of 33 cities.

The company said that the pattern of outdoor advertising market in the first-tier cities has basically formed and developed steadily, and the level of industry development is relatively high. The entry barriers for outdoor advertising in first-tier cities have increased, while there is still room for outdoor media construction in second- and third-tier cities. More and more outdoor advertising companies are targeting the markets of second- and third-tier cities. The next wave of competition is bound to be in second- and third-tier cities.

A brokerage researcher said that the company, as a leading enterprise in the domestic LED display industry, is currently ranked in the top three in the country for outdoor LED advertising. Compared with the previous two companies, LED display manufacturers and advertising operators have the entire industrial chain. Cost advantage and procurement advantage. With the expansion of the company's outreach acquisition, LED display manufacturing and advertising can drive each other and achieve double profit.

The company's operating income in 2013 was 585 million yuan, an increase of 9.63% over the same period of the previous year; the net profit attributable to owners of the parent company was 162.6669 million yuan, down 39.52% from the same period of the previous year.