According to the latest news from foreign media, Oculus recently completed the acquisition of Danish startup The Eye Tribe, which is dedicated to the development of eye tracking technology, which helps Oculus achieve a new way of interacting in virtual reality and enhance the immersive experience of VR. .
Founded in 2011, The Eye Tribe is a small startup with only 16 employees. The company's business is focused on building eye tracking software and related applications for different platforms. Currently, The Eye Tribe has developed a $99 eye tracking software development kit for smartphones and VR headsets.
In addition, The Eye Tribe has developed a technique called Foveated Rendering that tracks the eye's position to determine the user's gaze area. This allows the computer to optimize the focus area of ​​the eyeball and reduce the detail of the picture outside the focus area, thus greatly reducing the amount of computation of the computer.
The specific financial details of the acquisition are not yet known, but according to the Swedish Business Registration website, The Eye Tribe has been fully integrated into Facebook. Previously, Google also acquired an eye tracking team called Eyefluence, and acquired patents related to AR and VR eye tracking.
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