With the continuous development of ARVR technology, automobile manufacturers have become one of the industries that frequently use this technology. Recently, Audi Ireland announced the launch of a new AR consumer experience, which will be exclusively distributed among selected Irish distributors.
Advanced AR technology and Microsoft HoloLens head-on, the new experience will give Irish customers the opportunity to be the first person in the world to test drive the new Audi A7. In addition, the experience allows users to interact with the latest Audi cars into the model line, and the model has full AR capabilities to help enhance the viewing experience.
Richard Molloy, Head of Marketing at Audi Ireland, said: “Our Audi Ireland is pleased to be at the forefront of Audi brand customer experience technology worldwide. For us, it represents one of our core objectives – becoming the leader The next step in the customer experience brand. We are excited to work with vStream to create such an experience for our customers. We are encouraging Audi fans and customers to call our dealers to get the latest technical experience."
It is reported that the Audi AR experience is about ten minutes, with three different modules: design, interior decoration and technology to view the new Audi A7 from different angles. The demo also includes a holographic character called Simone, which will serve as a guide for the user to help them complete the experience. These holographic images, 3D sound and video are all included in the AR experience, so users will be able to see the entire process of Audi's new model design and development.
VStream Director and co-founder Andrew Jenkinson said: "As an international experience organization at the forefront of AR/MR technology, we are excited to work with global brands like Audi to launch the first experience in Ireland. For us, with Audi The Irish partnership represents a strong synergy, and our common goal is to lead a unique customer experience with leading technology."
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