Since the end of the October holiday, buyers from all over the country and around the world have been located in Guzhen Town, Zhongshan City.
Data show that in 2012, the total output value of Guzhen Town Lighting Industry reached 15.81 billion yuan, with a total export value of 500 million US dollars, accounting for more than 60% of the national market share, and more than 20% of the global market share. With the ancient town as the center, covering the surrounding areas of the 11 cities and towns of the three cities, it has also formed a lighting industry cluster with an annual output value of over 100 billion yuan.
However, similar to the industrial strong towns in the Pearl River Delta region, due to the sluggish domestic and international markets last year, the total output value of Guzhen Lighting Industry fell by 1.27 billion yuan. The problems encountered in the lighting industry have also led to the exploration of transformation in the ancient town.
Competition and rent pressure
“Now more than 60% of the families in the ancient town have started the lighting business and created hundreds of billionaires.†Yang Bo, who came to the ancient town 15 years ago to start the lighting business, said, “But in the ancient town, the most profitable is the shop. Rent lighting store owners."
In the local era lighting square, the reporter followed the lighting supplier Wu Bin (a pseudonym) to his shop, more than 100 square meters of pavilions, displaying expensive lighting.
Times Lighting Plaza was built in the golden section of Guzhen, with a construction area of ​​about 79,000 square meters. It was officially opened in 2009. Under the prevailing conditions of the “road economy†in the ancient town, its advanced large-scale lighting professional market concept allowed it to grow rapidly in a short period of time, and became the most watched lighting store in China and the world.
"My rent for this year is 3 million yuan, and the rent is better. The rent is even higher." Wu Bin said that as the first batch of lighting companies to settle in this place, they have accumulated relatively fixed customer resources, otherwise it is difficult for him. Cope with such high rents.
In the past two years, the lighting stores in Guzhen have sprung up. The reporter found that there are many large-scale lighting stores such as Yinquan, Taikoo, International, Yingxin, and Century in the area of ​​less than half a kilometer of the Times Lighting Square. In the LED trading market, the rents of these lighting stores are also very expensive.
“The monthly rent for the better orientation of the Yinquan Lighting Plaza is around 300 yuan per square meter.†A lighting dealer told reporters that the average rent of the shop in the prime location at the junction of Xinxing Avenue and Dongxing Middle Road in Guzhen has reached About 150 yuan per square meter.
Yang Bo expressed concern about this. “The situation of excess shop space has been more serious. The town currently has more than 7,000 lighting merchants, and after all the lighting stores have been established, the building area will be enough for 10,000 to 20,000 merchants to settle in.â€
Wu Bin also believes that "at least in recent years, most lighting companies will face greater competitive pressure and rental pressure."
It is understood that some lighting manufacturers have left because of the high. A lighting dealer who had opened a shop in the ancient town of Zhongshan City told reporters that his shop rent is now nearly eight times cheaper than in the ancient town, and his profit has also improved.
Expand new industries
As the stage of rapid growth of Guzhen Lighting Industry has passed, it is the main goal of the future development of Guzhen.
At present, for the lighting industry, Guzhen has proposed a front-end from the extension of the growth to the connotative growth, from the manufacturing process to the headquarters research and development and the back-end expansion represented by marketing, to comprehensively enhance the innovation capability and core competitiveness of the industrial cluster. development plan.
From the perspective of overall economic development, it is necessary to expand the emerging industries in order to achieve economic growth again.
While strengthening the innovation and development of the lighting industry and expanding the weight of R&D and design to consolidate and enhance the competitiveness of its lighting industry, the ancient town began to turn its attention to another "new" industry.
On September 29th, the first China Bonsai National Exhibition was held in Guzhen Town, Zhongshan City, which opened the prelude to the construction of “high-end agriculture†in Guzhen Town.
He Xinhuang, the deputy mayor of the town, said at the exhibition that he would strive to build the ancient town into a micro-bonsai production base with the most influence in the country. He encouraged the company to set up a miniature bonsai company and establish a micro-bonsai marketing, logistics and after-sales service. The complete industry chain of content.
It is understood that the current infrastructure construction of the “China Bonsai Boutique Trading Park†in Guzhen is nearing completion. The first phase will provide 100 mu of land for bonsai creators and enterprises in South China.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
Data show that in 2012, the total output value of Guzhen Town Lighting Industry reached 15.81 billion yuan, with a total export value of 500 million US dollars, accounting for more than 60% of the national market share, and more than 20% of the global market share. With the ancient town as the center, covering the surrounding areas of the 11 cities and towns of the three cities, it has also formed a lighting industry cluster with an annual output value of over 100 billion yuan.
However, similar to the industrial strong towns in the Pearl River Delta region, due to the sluggish domestic and international markets last year, the total output value of Guzhen Lighting Industry fell by 1.27 billion yuan. The problems encountered in the lighting industry have also led to the exploration of transformation in the ancient town.
Competition and rent pressure
“Now more than 60% of the families in the ancient town have started the lighting business and created hundreds of billionaires.†Yang Bo, who came to the ancient town 15 years ago to start the lighting business, said, “But in the ancient town, the most profitable is the shop. Rent lighting store owners."
In the local era lighting square, the reporter followed the lighting supplier Wu Bin (a pseudonym) to his shop, more than 100 square meters of pavilions, displaying expensive lighting.
Times Lighting Plaza was built in the golden section of Guzhen, with a construction area of ​​about 79,000 square meters. It was officially opened in 2009. Under the prevailing conditions of the “road economy†in the ancient town, its advanced large-scale lighting professional market concept allowed it to grow rapidly in a short period of time, and became the most watched lighting store in China and the world.
"My rent for this year is 3 million yuan, and the rent is better. The rent is even higher." Wu Bin said that as the first batch of lighting companies to settle in this place, they have accumulated relatively fixed customer resources, otherwise it is difficult for him. Cope with such high rents.
In the past two years, the lighting stores in Guzhen have sprung up. The reporter found that there are many large-scale lighting stores such as Yinquan, Taikoo, International, Yingxin, and Century in the area of ​​less than half a kilometer of the Times Lighting Square. In the LED trading market, the rents of these lighting stores are also very expensive.
“The monthly rent for the better orientation of the Yinquan Lighting Plaza is around 300 yuan per square meter.†A lighting dealer told reporters that the average rent of the shop in the prime location at the junction of Xinxing Avenue and Dongxing Middle Road in Guzhen has reached About 150 yuan per square meter.
Yang Bo expressed concern about this. “The situation of excess shop space has been more serious. The town currently has more than 7,000 lighting merchants, and after all the lighting stores have been established, the building area will be enough for 10,000 to 20,000 merchants to settle in.â€
Wu Bin also believes that "at least in recent years, most lighting companies will face greater competitive pressure and rental pressure."
It is understood that some lighting manufacturers have left because of the high. A lighting dealer who had opened a shop in the ancient town of Zhongshan City told reporters that his shop rent is now nearly eight times cheaper than in the ancient town, and his profit has also improved.
Expand new industries
As the stage of rapid growth of Guzhen Lighting Industry has passed, it is the main goal of the future development of Guzhen.
At present, for the lighting industry, Guzhen has proposed a front-end from the extension of the growth to the connotative growth, from the manufacturing process to the headquarters research and development and the back-end expansion represented by marketing, to comprehensively enhance the innovation capability and core competitiveness of the industrial cluster. development plan.
From the perspective of overall economic development, it is necessary to expand the emerging industries in order to achieve economic growth again.
While strengthening the innovation and development of the lighting industry and expanding the weight of R&D and design to consolidate and enhance the competitiveness of its lighting industry, the ancient town began to turn its attention to another "new" industry.
On September 29th, the first China Bonsai National Exhibition was held in Guzhen Town, Zhongshan City, which opened the prelude to the construction of “high-end agriculture†in Guzhen Town.
He Xinhuang, the deputy mayor of the town, said at the exhibition that he would strive to build the ancient town into a micro-bonsai production base with the most influence in the country. He encouraged the company to set up a miniature bonsai company and establish a micro-bonsai marketing, logistics and after-sales service. The complete industry chain of content.
It is understood that the current infrastructure construction of the “China Bonsai Boutique Trading Park†in Guzhen is nearing completion. The first phase will provide 100 mu of land for bonsai creators and enterprises in South China.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
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