Although LED lighting has replaced the traditional lighting industry and has become a mature and credible technology, marketing and channels have become an important factor in curbing the enthusiasm of manufacturers, making companies that have already entered or want to get involved in LED lighting fall into a dilemma.
As a representative light source of the new lighting industry, LEDs can't be immersed in the past successful experience in marketing promotion and channel construction. They need to be innovative, and the result of sticking to the rules is often self-sufficient.
I saw that the proportion of LED light sources is close to 90% at this year's Frankfurt Lighting Fair in Germany. After all, in the era of LED lighting replacement acceleration, it is not just incandescent lamps, but more traditional light sources represented by energy-saving lamps. From the perspective of the era of replacement, the development of LED lighting should be from “creation†to “manufacturingâ€, and the products that meet the market demand will be manufactured on a large scale with the maturity of technology, marketing and channel construction.
In fact, we can sort out the essential difference between LED light source application and traditional lighting products from five aspects: 1. The current price is still several times different. LEDs must enter the commercial and home lighting fields to achieve greater price. Breakthrough; 2, color rendering index, luminous efficiency: more than 80, good consistency; 3, high energy saving: LED lights are at least 70% higher than energy-saving lamps; 4, high-tech applications: such as chip packaging, heat dissipation, etc. The technology is efficient and stable to meet the stable and large-scale application of product quality; 5, small size: especially the miniaturization of LED indoor lamps.
For more information, please refer to the "High-tech LED - Lighting Market" magazine June issue
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