Smart TV is making a strong entrance in the television industry. According to recent reports, Hisense has entered into a partnership with Amazon, marking a significant step in integrating smart technology into its products. The company will introduce Amazon Alexa, one of the most popular voice assistants, on its 4K smart TVs for the very first time. More details about this exciting development are expected to be unveiled at the 2018 CES exhibition.
In 2018, Hisense plans to incorporate Amazon’s Alexa into its range of 4K smart TVs, including both current models and the newly launched 100-inch 4K laser TV. This integration is part of a broader strategy to enhance user experience through voice-activated control. At the upcoming CES event, attendees will have the opportunity to learn more about this collaboration and see how Alexa can transform the way people interact with their televisions.
This marks the first time that Hisense has equipped its smart TVs with Alexa. Given Amazon's dominant position in the voice assistant market, this partnership makes sense and was anticipated by many industry observers. Before CES 2018, Hisense officially announced the collaboration, confirming that its 4K TVs would now support Amazon’s AI-powered voice assistant. Even older models, such as the 100-inch 4K laser TV released last year, will receive an Alexa software update.
Hisense currently offers a wide range of smart TVs, some running on Roku OS, while others use the company’s own smart TV platform. These devices come preloaded with popular streaming apps like YouTube, Netflix, and Facebook. However, the Alexa integration is specifically designed for TVs using Hisense’s proprietary platform, not those powered by Roku.
With the addition of Alexa, users will be able to control their TVs using voice commands—switching channels, adjusting volume, changing input sources, and even accessing streaming services like Amazon Music and Spotify. Moreover, Alexa can serve as a central hub for smart home devices, allowing users to manage lights, thermostats, and other connected appliances from the comfort of their living room.
In December of the previous year, Hisense also introduced Alexa compatibility in its smart air conditioners and dehumidifiers in the U.S. This enables remote control of temperature and humidity settings, offering greater convenience and energy efficiency. As the smart home ecosystem continues to expand, Hisense is positioning itself as a key player in delivering seamless, voice-controlled experiences across multiple devices.
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