On December 30th, TCL partnered with Happy Twist for a special drama event titled "Shakespeare is Not Angry," blending theatrical art with smart technology to present a vibrant and modern lifestyle through the lens of "power drama." This unique collaboration aimed to bring a fresh and engaging experience to the public.
"Good Play, No NG: TCL Refrigerator and Washing Machine 'Acting' on Stage"
To celebrate the 110th anniversary of the birth of Chinese drama, TCL's refrigerator and washing machine divisions unveiled their flagship products in Shenzhen. In partnership with Happy Twist, they staged a performance of "Shakespeare is Not Angry," paying homage to both Shakespeare and the rich tradition of Chinese theater. As a leading Chinese brand, TCL continues to showcase its strength on the global stage, promoting cultural exchange and supporting the preservation and development of quality culture.
An image of the event was captured, highlighting the creative efforts behind the production.
The event not only featured the creative team from Happy Twist and celebrity participation, but also included a product experience zone outside the stage. TCL showcased its advanced products, such as the four-door frequency-cross air-cooled refrigerator and the pollution-free drum washing machine. These innovations provided an immersive experience for the audience, media, and consumers who were present at the event, allowing them to enjoy the drama while also experiencing the real-life benefits of TCL's smart home solutions.
Another image from the event was shared, capturing the excitement of the moment.
Speaking on stage, the team emphasized that the ten-minute performance required precision, emotional depth, and adaptability—much like the high standards TCL maintains for its products. The brand has always been committed to excellence, continuously innovating and pushing boundaries to build strong, reliable, and intelligent products that reflect the essence of the TCL brand.
A new image was added, showcasing the dedication of the team.
The successful collaboration between TCL and Happy Twist reflects a shared commitment to quality and innovation. This spirit of excellence and determination has helped TCL become a symbol of China’s growing influence in the global market, earning recognition and respect both domestically and internationally.
Another image was shared, reinforcing the brand's message.
TCL’s pollution-free washing machine and integrated frequency air-cooled refrigerator have received industry acclaim and consumer praise. With a focus on practical innovation, TCL continues to push technological boundaries, delivering products that are not just functional, but truly enhance daily life.
A final image was included, highlighting the brand’s latest innovations.
For three years, TCL’s washing machine has redefined traditional designs, overcoming technical challenges to create a new category of pollution-free washing machines. The newly launched model features an innovative water-sealed tank-free structure, which completely isolates the inner cylinder from contaminants. Its triple-water seal design ensures smooth operation and prevents corrosion, offering a hygienic and efficient washing experience.
In food preservation, the TCL integrated frequency cross four-door air-cooled refrigerator sets a new standard. Its dry and wet separation storage system allows for optimal conditions for different types of food. The dry area maintains humidity below 50%, ideal for storing herbs and teas, while the wet area uses biofilm moisturizing technology to keep fruits and vegetables fresh and crisp. This smart design ensures that all ingredients maintain their natural flavor and freshness.
Another image was shared, illustrating the product's advanced features.
2017 marked a year of significant growth and success for TCL’s refrigerator and washing machine division. With a renewed brand spirit and continuous innovation, TCL is set to carry forward its mission of "strength not NG" into 2018, delivering smarter, more convenient, and more enjoyable living experiences to consumers around the world.
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