[Text / high-tech LED Gan Qin] In the second half of this year, Gaogong LED participated in visits to major exhibitions. Most small and medium-sized lighting companies feel the rapid development of the industry. Another important feeling is that the market is constantly moving away from them. .
In general, SMEs often only have to deal with lower prices in the face of competition due to the lack of technical advantages. These companies have low gross profit, difficult financing, and the rapid changes in the LED industry. The capital chain is easily broken and the living conditions are becoming increasingly difficult.
A lighting company in Zhongshan has no choice but to say that the price advantage of small and medium-sized enterprises is no longer there. Only by working hard on the appearance and function of the products, they can get a certain income. And the future LED market can still occupy a large market share, can only take one step.
As the most downstream of the industrial chain, lighting companies are in the position closest to the consumer terminal. There are many opportunities, low barriers to entry, and the industry is often used to describe the state of lighting enterprises, while SMEs perform even worse.
The High-tech Research Institute LED Research Institute (GGII) believes that many LED lighting companies have not yet defined whether they want to be a brand or a foundry, whether to do domestic or export sales. In particular, this year's intensified market competition will promote differentiation among enterprises, and at the same time accelerate the integration between enterprises. Many companies are confused today, especially small and medium-sized enterprises.
Chen Bin, chairman of Mingcheng Technology, pointed out that as China's LED lighting industry is moving towards maturity, the future market will gradually be standardized, and large-scale lighting companies can rely on their own brand effects to remain invincible, and how SMEs occupy a certain position. The market size is worth pondering.
"In addition, in the face of price wars, channel wars, product wars, whether SMEs still have an advantage, what is left in SMEs? Is it awaiting a fight in the future?" Chen Bin throws a question.
At the 2015 High-tech LED Annual Meeting, Chen Bin will discuss with many colleagues, the dilemma and the way out for LED small and medium-sized lighting companies? Stay tuned!
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