Hardware manufacturers save profits, soft power, PCs compete for cloud computing “The network is the computer!” said John Gage, co-founder of SUN, 20 years ago, now becoming a reality, and cloud computing is the “engine” that is driving this revolutionary transformation.

For the PC industry, relying solely on the meager profits of hardware, it is obviously unable to support its future development. The pressure from Apple is to make traditional PC makers passive. Therefore, leveraging cloud computing to transform software and services becomes a necessity. Since the third quarter of last year, HP and Dell’s two major PC giants have accelerated the acquisition process in the cloud computing field to enhance their hardware and software integration capabilities. Just last week, Acer acquired US-based iGware, an American company with advanced cloud computing capabilities, for US$320 million. Asustek Computer also said it will increase investment in the field of cloud computing. "Mobile terminal + cloud computing back office" has become a central battlefield for major PC makers for a time, and the cloud war is imminent.

PC giants increase cloud computing acquisitions In the third quarter of 2010, Hewlett-Packard and Dell, the rivals, launched an acquisition battle against 3PAR, a small company with annual revenue of around US$240 million. In the end, Hewlett-Packard beat Dell in September 2010 with a high price of 2 billion U.S. dollars, and wished to take 3PAR into his arms. The two PC giants are not afraid to compete for 3PAR, because 3PAR has mastered the core technology in the field of cloud computing, which can help users significantly reduce IT management costs. Therefore, whoever has grabbed 3PAR will have a significant increase in their IT service capabilities.

Despite losing over 3PAR, it did not affect Dell's massive mergers and acquisitions in the cloud computing field. According to Martin Yates, Dell's director of cloud computing solutions, Dell has acquired 12 companies in the past 20 months, and half of them involve cloud computing.

Acer Computer, which has been declining in the PC business since last year, has also begun to fully deploy cloud computing. Last Thursday, Acer Computer announced that it will acquire US cloud computing company iGware for US$320 million and will develop its own cloud service, AcerCloud, to enter the cloud computing service market. Acer Computer's reason for acquiring iGware is to cope with the trend of low-cost, portable portable consumer PCs and to offset the decline in consumer PC profits. According to industry insiders, Acer’s move is of far-reaching significance. Its AcerCloud cloud computing service is mainly designed to complete the full platform integration of Acer’s general PCs, laptops, and tablet PCs. Gartner analyst Tracy Tsai said: "The acquisition is a correct choice for Acer. They no longer rely solely on the hardware business. They bring new value to users through the provision of applications and software services, and increase their profitability. ."

After Acer announced the acquisition of iGware, Asustek immediately stated that it is actively seeking partners to join the fast-growing cloud computing field, and does not rule out the possibility of establishing a specialized subsidiary. Asustek emphasized that the cloud computing application market will be an important battlefield in the near future IT industry. Asustek is now making every effort to enhance its infrastructure, including networking, computing, storage, and operating systems and applications that are also very good at. Platform and web services.

Tablets and smart phones become the main battlefield In the cloud era, "cloud" will do storage and calculation for users. As long as users have a mobile terminal, they can realize their own needs through the cloud platform. In Other words, the "mobile terminal + cloud computing backend" model will become the main form of wrestling among major IT giants in the era of cloud computing. For PC manufacturers, only building their own cloud computing background, can only let go of strength in the mobile terminal. More importantly, in the face of Apple iPad aggressive aggressive "aggression", PC giants must find a strong counterattack means. With the help of cloud computing, fully tapping the potential of mobile terminals will become the hope of PC buddies.

Faced with the status quo of PC hardware sales at Xishan, PC leader Hewlett-Packard announced in June this year that it will move beyond the old image of hardware and gradually turn to cloud consulting services to launch various public and private cloud software and hardware integration solutions. Hewlett-Packard will also fully use cloud computing on its tablet TouchPad, through hard and soft integration will create customized applications for enterprises, and the introduction of more business tools to become a cloud connectivity platform. For Apple, the business market is its weakness, HP is hoping to compete with Apple in areas where it excels.

ASUS Group CEO Shen Zhenlai also pointed out that the future of the tablet PC in the entire world will have three camps. The first camp is the Apple camp, which is a closed camp. The other two camps are open: the Android camp and the Windows camp. Asustek’s strategy on tablet PCs is also closely linked with cloud computing, and it can create a satisfactory user experience by preloading a large number of cloud applications and cloud storage services.

In addition, in the field of smart phones, many emerging forces are also relying on cloud computing to appeal to Apple. A few days ago, Alibaba Cloud’s mobile phone was officially exposed. The reporter learned that this phone will be the world’s fastest at the end of this month. Alibaba Cloud will use a mobile operating system independently developed by Alibaba Cloud, which is fully compatible with Android applications. It is reported that Alibaba Cloud is equipped with many cloud computing-based applications for the operating system. The biggest highlight is that CloudApp will be used to access applications. Users only need to register a cloud account to use multiple services provided by Alibaba Cloud. Cloud services and cloud applications, including Ali browser, Ali mailbox, Ali search, mobile phone Want Want. Obviously, this model of Alibaba Cloud mobile phone directly calls Apple iPhone.

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