Global consumer electronics will usher in the third wave of change

The global consumer electronics industry is ushering in a new development pattern. Driven by new trends in the Internet, the Internet of Things, and cloud computing, various types of consumer electronics terminals have begun to be connected and uninterrupted, and one "cloud" with massive storage and powerful computing capabilities has also emerged. This brings unprecedented challenges to global companies while creating huge room for development.

At present, the global consumer electronics industry is in a new era of major changes and major adjustments. In the past two years, consumer electronics products, including televisions, computers, and mobile phones, have exploded. Consumers are rapidly surrounded by electronic products. The rapid spread of the Internet has opened up new opportunities for network computing and communication. period. At present, with the rapid development of information technology and communication technology, computers, televisions, mobile phones, tablet computers, various types of home appliances, and automotive electronics have joined this dialogue. Various kinds of information content also began to realize free circulation across different devices across time and space.

The increase in the number of electronic devices and the enhancement of information flow have brought tremendous challenges to the storage and processing of content. Digitalization has become an unstoppable trend. At present, all “contents” including text, music, video, pictures, shopping, games, etc., are undergoing a digital revolution at an unprecedented speed. The past physics data piled up has become a series of digital codes, one by one. The "cloud" with massive storage and powerful computing capabilities has emerged.

Generally speaking, cloud computing is a method of renting and selling IT infrastructure resources. In the future, cloud computing will cover every corner of our work and life. Wherever there is a lot of data, we need a cloud. For example, in the future, the movies and songs that we want to watch will no longer be stored in the device, but will be downloaded directly from the “cloud,” and large amounts of data in the banking and telecommunications industries will also require special “clouds” to handle. This means that in the future storage and computing capacity can also be circulated as a commodity, which is like turning from the old single-generator model to a centralized power supply model.

Therefore, the future blueprint for a new development architecture for the global consumer electronics industry clearly shows before us: “Cloud + End”. In the future, the processing and storage of almost all information content will be concentrated on the "cloud". The final world will be covered by several "clouds." And the various hardware devices around us are the "ends" of work and learning. In response to the development trend of “interconnection and cloud computing”, SIN OCES, one of the two major consumer electronics shows in the world, proposed the theme of “Linking the World and Clouds for the Future” this year, not only revealing the current consumer electronics industry. The latest trends also indicate the new trends and development models of the future consumer electronics industry.

This pattern will bring about major changes in the scale, socialization, and service development of the consumer electronics industry. The resulting reorganization of the industry chain and structural adjustment will also have a profound impact on economic and social development. The core of the competition in the future consumer electronics industry will focus on the following three aspects: First, cloud computing. Leading companies including Microsoft, IBM, Amazon, and Google are actively working to strengthen their competitive advantages in the cloud platform. Since the construction of cloud computing infrastructure requires huge capital investment, long-term resource deployment, and continuous updating and maintenance, only large companies with the advantages of technology and capital can build similar data centers, which is doomed to grasp the future strength. There will not be too many enterprises in the cloud computing industry. The second is chip and software. In the future, the chip must have more powerful data computing and processing capabilities, and the new software system will create "paths" for the interoperability of different electronic devices. The third is the development of various wired and wireless transmission standards to ensure that consumers can quickly enjoy various content information at any time, anywhere.

In the future, the global consumer electronics industry competition will mainly focus on the above three "battlefields." If the three battlefields cannot obtain competitive advantages, enterprises will inevitably face a marginalized fate. Driven by new trends in the Internet, the Internet of Things, and cloud computing, the cross-border integration between consumer electronics industry is moving from concept to reality. Electronic manufacturing, information services, digital content industries, and Other industries related to information are currently A high degree of integration was carried out. This not only broadens the original boundaries of industrial innovation, but also continues to breed new industries. This trend also requires that enterprises must break the original industry siege, to conduct industrial innovation with a more open, equal, global and collaborative attitude, and begin to build the system competitiveness of the entire industry chain.