Celebrity Crossover IT Play Design Jay Chou Design Asus Notebook Cross-border cooperation in the PC field is nothing new. However, the protagonists in the cross-border are increasingly appealing. Like last week, Asus officially launched a special notebook N43SL designed by well-known Taiwanese singer Jay Chou. It is understood that this Jay Special Edition notebook's biggest selling point is the use of its own design "blue and white porcelain" style pattern appearance, and boot music is Jay Chou personally created. Asus said that this product is mainly to attract consumer groups like Jay Chou, but also bring new elements for notebook products.

The Jay Chou Special Edition plays with the Chinese style. The PC industry has started cross-border in the past few years. ASUS, as an early PC maker, has launched different series of cross-border products from time to time. Including the classic Ferrari series, Lamborghini series. However, this time, he found a Chinese music singer Jay Chou. It is understood that this N43SL Jay Special Edition notebook mold and N43 ordinary version of the same, the biggest selling point in the appearance of the fuselage cover with a "blue and white porcelain" pattern design, color gold, red, two optional.

When the musical talent talked about this special edition design concept, he said that he likes Chinese style, and pink is also a favorite color, so these elements are used in the design. It is understood that Jay Chou and the Asus design team have communicated several times in design, integrating the former's music creation style into the design of the notebook, and using music, martial arts, magic and Western baroque totem elements, and the integration of Chinese classic blue and white porcelain. The unique appearance of the casing is portrayed in style, together with the inscription of J-character calligraphy, to inject the Chinese and Western spirits into the notebook. The keyboard on the fuselage also has a button printed with a letter J, implementing Jay Chou's elements into every detail.

In addition, the body part of the palm rest is printed with a short stave of Jay Chou's songs, which is consistent with the positioning of the N series of video and audio notebooks. Jay Chou's autograph is printed on the lower right corner of the palm rest.

The special edition notebook also comes with 7 copies of Jay Chou’s original album and 3 MTVs. The customized boot music of the system is also created by Jay Chou himself. At the press conference, ASUS chairman Shi Chongxi said that the invitation to create singer Jay Chou is to bring new elements to the N series notebooks. This Jay Special Edition will use the Intel i5 processor, which is expected to be priced at around RMB 6,000 and will be available at the end of July.

Digital products are not only ASUS celebrities, in the 3C industry, Canon, Macro, Nokia and other brands have found celebrities to design their own products, and some even launched a special version of the model. With the help of celebrity effects and special designs, it has really attracted the attention of many users.

In late June, the world-famous industrial design master Kitano visited again Macrocars and proposed a brand-new kitchen and bathroom product design concept. Hitoru considers it important to pay attention to the behavioral habits of consumers. The next generation of kitchen appliances should be energy-saving. Efficient and products that meet the aesthetic needs of the masses.

Just launched the Nokia N9, originally its designer Marko Ahtisaari has come a long way, he is not only Nokia's senior vice president of design, but also the son of the former Finnish president. From its hands, the N9 adopts a streamlined body design that fits the feel of most players and has a large 3.9-inch screen, which is in line with current fashion trends in smartphones. And N9 has blue, orange, silver, black and other colors for users to choose.

Last year, Canon released the Jackie Chan commemorative EOS 550D SLR camera. The model identification of the fuselage and the turntable of the camera's shoulder are all gold-colored, and the top of the fuselage has a gold-colored traditional "dragon". At the same time, the kit also comes with the Jackie Chan name of the dark green camera bag and strap. In the body configuration, it is the same as the normal version of the 550D. This camera is planned to produce a total of 2010.

In the same market, the prospect of DIY market is still optimistic. Shortly before the release of this special version of Jay Chou, Asustek launched a new “ROG” player platform product for the game board market, including motherboards, graphics cards, keyboards, headsets, and 3D LCD monitors. Product composition, and announced in 2011 plans to expand the player country flagship store from the existing dozens of homes to 200.

As we all know, compared with previous years, the DIY market in recent years due to a variety of factors, resulting in a recession. However, in terms of hardware, Asustek reached a growth rate of 30% last year and it is expected that this year's growth will also be above 30%. Xu Youjia, vice president of Asustek Computer, said in an interview with reporters that if you do not have enough fighting power yourself, even if it is not an external product to replace you, you will also be in recession. The key lies in how to grasp and dig deeper into the needs of users.

According to reports, in the mainland China's PC market in 2010, DIY accounted for about 30%, and the rest accounted for about 40% of notebooks, while branded machines accounted for 30%, so the DIY market was still quite impressive. Xu Youjia stated that the overall profit margin of the DIY business currently provided to Asustek is approximately 2 points, which is not bad.

Tablet PC is the biggest hot spot in the PC market this year. It has become an indisputable fact. In addition to Apple, Samsung, ASUS, Hewlett-Packard, Lenovo, a number of PC manufacturers have also launched flat-panel products to seize this emerging market. The industry has always had the voice that the notebook market will be eroded by the tablet. At the beginning of this year, the market research company Gartner reduced the global PC shipments this year, which is lower than the previously expected growth of 15.9%. Therefore, this time Asus released a special version of Jay Chou notebook, there are outside doubts, why not a special version of the tablet. Shi Wenhong, chairman of ASUS China Business Headquarters, said that the introduction of this special edition notebook is a fancy for Jay Chou's user groups, not only student groups, but also white-collar workers. From the current experience of tablet computers, it is still unable to replace notebooks. The former needs to be improved in terms of business, documents and other functions.

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