"We will use the 'AMD' to replace the 'ATI' brand in the industry-leading Radeon graphics family, starting in the fourth quarter of this year."
silence……
"Oh, I didn't think about it."
John Volkmann, AMD’s global vice president, said in an official blog that this is a typical dialogue between him and media editors who recently gave up their interaction with the ATI brand. I believe this is also the reaction of most people who are concerned about AMD and ATI.
The power of a brand is always intangible and endless. It involves a lot of emotions that go beyond reason. It is a bit like sports or politics. It is easy to make people feel emotional. John Volkmann said that this is one of the "fun" of the graphics business.
But no brand is everlasting. Many loud names come and go. Sometimes the emotional value of a brand is still there, but the actual value is slowly receding. This is what the "ATI" currently faces. Research conducted at the beginning of the year shows that the most powerful combination for AMD’s graphics business is already AMD, Radeon/FirePro.
AMD believes that the reasons for purchasing a PC are largely independent of the CPU and GPU brands because repeated investigations have repeatedly confirmed that ordinary PC consumers do not know what the processors in the computers they buy are AMD. Rarely in the mainstream market to make great efforts to create a brand atmosphere, and launched the VISION technology project, so that consumers can see as long as the VISION label can understand this machine can meet their needs. It turns out that VISION succeeded.
However, for OEMs, independent software developers (ISVs), channel partners, investors, IT professionals, the importance of brands and logos (LOGO) is self-evident, such as ATI means enthusiasts and gamers. Earlier this year, AMD visited more than 4,000 users familiar with graphics processors in seven countries including China, Brazil, Germany, Russia, the United Kingdom, Japan, and the United States.
First, in terms of brand awareness and choice, Radeon is as strong as any other AMD company and product brand. Of course, there are differences in different regions, but overall, Radeon has become a sign and a leading brand.
Second, in the competition, consumers prefer the AMD brand to ATI. Of course, this is not to say that ATI is too weak, but enthusiasts prefer AMD.
Third, respondents who know that AMD and ATI have merged into a single company are three times more selective about the AMD brand than they are still unaware of. In other words, after knowing AMD and ATI Combo, people are more inclined to AMD.
This reinforces AMD's determination to look ahead. With the market share of discrete graphics cards rising steadily, new processors and new solutions in the professional graphics market coming out, and the Fusion APU fusion acceleration processor incorporating Radeon graphics processors coming soon, brand changes can be described as Perfect timing. Putting feelings aside, AMD believes this is a very cautious decision based on a wide range of customers, partner feedback, and AMD's own industry sense of smell. No matter how you feel, the wheels of history are rolling forward and will not stop.
Starting from the new product release in the fourth quarter of this year, we will see the full launch of AMD Radeon and AMD FirePro.
Instruction Manual
1. Features
Clock display, 10 sets of adjustable timed power control, randomized power control, manual switch and optional DST setup.
2. First time charging
This timer contains a rechargeable battery. It is normal that the new/old model runs out of battery if it wasn`t being charged for a long period of time. In this case, the screen will not turn on.
To charge : simply plug the timer to a power outlet. The charging time should take at least 15 minutes.
If the screen doesn`t light up or displays garbled characters, simply reboot the system by pressing the [RESET" button.
3. Set clock
Hold [CLOCK" button and [WEEK" button to adjust week.
Hold [CLOCK" button and [HOUR" button to adjust hour.
Hold [CLOCK" button and [MINUTE" button to adjust minute.
Hold [CLOCK" button and [TIMER" button to select 12 hour/24 hour display.
Hold [CLOCK" button and [ON/AUTO/OFF" button to enable/disable DST (daylight-saving-time).
4. Set timer
Press [TIMER" button, select and set timer. Setting rotation : 1on, 1off, 2on, 2off, ...... , 10on, 10off.
Press [HOUR" button to set hour for timer.
Press [MIN" button to set minute for timer.
Press [WEEK" button to set weekday for timer. Multiple weekdays can be selected. ex: if selected [MO", the timer will only apply on every Monday; if selected [ MO, WE, FR", the timer will apply on every Monday, Wednesday and Friday.
Press [RES/RCL" button to cancel the selected on or off timer. The screen will show "-- -- : -- --" , the timer is canceled.
Press [RES/RCL" button again to reactivate the timer.
When timers are set, press [CLOCK" to quit timer setting and return to clock.
5. Random function
Press [RANDOM" button to activate random function, press again to cancel function.
System only runs random function when [AUTO" is on.
Random function will automatically start the timer from 2 to 32 minutes after the setting.
ex : if timer 1on was set to 19:30 with the random function on, the timer will activate randomly between 19:33 to 20:03.
if timer 1off was set to 23:00 with the random function on, the timer will activate randomly between 23:02 to 23:32.
To avoid overlapping, make sure to leave a minimum of 31 minutes gap between different sets of timer.
6. Manual control
Displayed features:
ON : socket turns on.
OFF : socket turns off.
AUTO : socket turns on/off automatically via timer.
Manual ON setting
Press [ON/AUTO/OFF" button to switch from [AUTO" to [ON".
This mode allows socket of the device to power up. Power indicator will light up.
Manual OFF setting
Press [ON/AUTO/OFF" button to switch from [AUTO" to [OFF".
This mode turns socket of the device off. Power indicators will turn off.
7. Electrical parameters
Operating voltage : 230VAC
Battery : NiMh 1.2V
Power consumption : < 0.9W
Response time : 1 minute
Power output : 230VAC/16A/3680W
Q&A
Q: Why won`t my timer turn on?
A: It`s out of battery, you can charge the timer by plugging onto any power outlet. Charge the device for at least 15 minutes. Then press [RESET " button to reset the device.
Q: Can I set seconds of the timer?
A: No, the smallest time unit is minute.
Q: Does my timer keeps old settings without being plugged onto a power outlet?
A: Yes, the timer has an internal battery, it allows the timer to save settings without a power outlet.
Q: Is the battery rechargeable?
A: Yes, the battery is rechargeable. We recommend to charge it for 4 hours so the battery is fully charged.
Q: Does the timer needs internet connection?
A: The timer does not need internet.
Q: Does the screen have back light function?
A: It doesn`t support back light.
Digital Timer Socket, Timing Switch Socket, Electronic Timer Socket, Timer Socket
NINGBO COWELL ELECTRONICS & TECHNOLOGY CO., LTD , https://www.cowellsockets.com