On September 22nd, the 9th China Nanjing Cultural and Creative Industry Fair officially kicked off at the Nanjing International Expo Center. Over 600 renowned cultural and tech companies from around the world participated in this three-day event. Suning Wenchuang Group was the first to join the fair, drawing significant attention from both the media and visitors. During the exhibition, sections such as PPTV, Longzhu Live, Suning Studios, Suning Qingchuang, and the Sports Media and PPTV Smart TV areas of Suning Sports Group stood out, becoming the largest and most popular booth. The company received the “Best Exhibitor†and “Best Popularity†awards from the organizing committee, making it the only exhibitor to win two honors.
Suning Wenchuang made a strong debut by showcasing the integration of culture with high-tech offerings. Since 2017, Suning Culture and Sports has been accelerating its expansion in the cultural sector, which has become a core part of the company's overall strategy. This exhibition was an opportunity for Suning Wenchuang to demonstrate its cultural strength. Alongside Suning Sports, they highlighted the charm of integrated cultural industries and showcased achievements in cultural and technological innovation.
The exhibition area of Suning Wenchuang, spanning 360 square meters, attracted a lot of attention. Visitors could relive classic moments from "The Name of the People" on PPTV, play interactive games like "Spiritual of the Fairy Tales of the Taiyi Immortals" and "Football Situation," and experience VR games from Suning Studios. The national chain layout diagram provided a glimpse into the future of Suning’s cultural strategy, while Suning Qingchuang Park displayed traditional crafts and intangible heritage items under the "Fukuba Silk" and "Park off" projects. Meanwhile, live streamers from Dragon Ball Live, including Meng Meng Monica, engaged thousands of users in real-time broadcasts.
Suning Sports Media also captured attention by showcasing highlights from five major football leagues. Star players like Zhan Jun and Huang Jianxiang discussed Suning’s exciting performances during the summer. PPTV smart TVs featured rotating content, and Inter Milan jerseys, signed footballs, and Suning Yi Sportswear generated great interest among attendees, highlighting the brand’s strong resources.
Throughout the event, Suning Wenchuang’s exhibition area offered a rich display of cultural content, reflecting the achievements of 2017 and promoting the concept of "integration of cultural industries." The immersive entertainment and sports experience left a lasting impression on visitors, making the company well-deserving of its awards.
The performance zone of the Suning Cultural and Creative Zone was the most crowded throughout the three days. SSidol, a popular idol group, delivered a stunning 30-minute show on the first day, drawing crowds of all ages, including foreigners. Their performance proved the success of PPTV’s Baituan Praise Program, which has supported over 1,200 idol groups since 2015. As one of the top groups, SSidol's performance at the fair was a testament to both their talent and the platform's influence.
On the second day, Suning Qingchuang Park collaborated with the “Drum Drum Door - Nanjing Pearl Drum Club†to present a children’s drum performance that captivated the audience. Young performers charmed the crowd, and many spectators stopped to watch. The event highlighted key projects like "Fine Drum Gate" and "Sound Education," which are part of Suning Qingchuang Park’s efforts to promote cultural innovation and support emerging industries.
Beyond the idol groups and drum performances, Suning Studios’ VR game experiences and Suning Sports’ displays also attracted large crowds. The energy and enthusiasm at the Suning booth were unmatched, solidifying its position as the most popular exhibitor of the event.
For its first participation, Suning Wenchuang earned two prestigious awards, demonstrating the company’s deep investment in the cultural industry. Looking ahead, Suning Wenchuang aims to continue driving cultural innovation, expanding the integration of cultural sectors, and offering more immersive cultural experiences. It is committed to fostering cultural exchanges and cooperation, further strengthening its role in the industry.
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