On September 22nd, the 9th China Nanjing Cultural and Creative Industry Fair officially kicked off at the Nanjing International Expo Center. Over 600 renowned cultural and tech companies from around the world participated in the three-day event. Suning Wenchuang Group was the first to join the fair, drawing significant attention from both media and visitors. During the exhibition, sections such as PPTV, Longzhu Live, Suning Studios, Suning Qingchuang, and the Sports Media and PPTV Smart TV areas of Suning Sports Group were packed with visitors, making it the largest and most popular booth. The company even won the "Best Exhibitor" and "Best Popularity" awards from the organizing committee, becoming the only exhibitor to receive both honors.
A photo of Suning Wenchuang receiving the "Best Exhibitor Award" and "Best Popularity Award" was displayed, highlighting their impressive presence at the fair.
**Debut: Culture Meets Innovation**
Since 2017, Suning Culture and Sports has been accelerating its expansion in the cultural sector, which has become a core part of the company’s overall strategy. This fair provided Suning Wenchuang with an opportunity to showcase its cultural strength. At the same time, Suning Sports collaborated with Suning Wenchuang to demonstrate the charm of integrated cultural industries and highlight the achievements of national leaders in cultural and technological innovation. The combination of culture and technology attracted widespread interest from both the media and the public.
Another image showcased the Chongqing Suning Cultural and Creative Exhibition Area, emphasizing the brand's growing influence across different regions.
As the largest booth in Hall 4, Suning Wenchuang’s exhibition area was a major attraction. Within 360 square meters, visitors could experience PPTV’s "The Name of the People," reliving classic content. Interactive games like "Spiritual of the Fairy Tales of the Taiyi Immortals" and "Football Situation" drew crowds. Suning Studios’ VR games also had long lines. Visitors tried out the national chain layout map, which outlined future cultural strategies. Meanwhile, Suning Qingchuang Park presented projects like "Fukuba Silk" and "Park Off," showcasing traditional crafts and Chinese ornaments that received praise from professionals. Dragon Ball live anchors, such as Meng Meng Monica, engaged thousands of users through live streams, creating an immersive experience.
Suning Sports Media also made a strong impression by showcasing highlights from five major football leagues. Stars like Zhan Jun and Huang Jianxiang shared exciting moments from Suning's summer performances. Six PPTV smart TVs rotated continuously, while Inter Milan jerseys and signed footballs sparked great interest among attendees, further demonstrating Suning Sports' strong resource base.
In the Suning Wenchuang exhibition area, the rich collection of exhibits and well-organized cultural displays offered a comprehensive view of the company's achievements in 2017. The focus on the "integration of cultural industries" created a vibrant entertainment and sports consumption experience, making Suning Wenchuang a well-deserved standout.
**Popular Performances: SSidol Cabaret and Children’s Drum Show**
For three consecutive days, the performance area of the Suning Cultural and Creative Zone was the most crowded spot at the fair. The SSidol cabaret and the children’s drum show by Qingchuang Park captured the hearts of the audience.
On the first day, SSidol, a group of seven high-value idols, delivered a stunning 30-minute performance that quickly attracted a large crowd. Visitors of all ages stopped to take photos and enjoy the show. Since PPTV launched the Baituan Praise Program in 2015, it has supported over 1,200 idol groups in two years. As one of the top idol groups, SSidol’s performance at the fair proved the power of both the group and the platform.
An image captured the moment when SSidol's performance left the audience in awe.
On the second day, Suning Qingchuang Park partnered with the "Drum Drum Door - Nanjing Pearl Drum Club" for a drum performance that once again brought the venue to life. The children’s performance of Q Meng’s piece instantly captivated the audience, drawing many spectators to stop and watch. Some even rushed to the stage to see the performance up close. These programs are key incubation projects under Suning Qingchuang Park, supporting the broader goals of Suning Holding Group and Suning Culture and Innovation. Focused on "Culture+", Suning Qingchuang continues to develop emerging industries such as digital entertainment, creative design, online media, and cultural tourism.
The popularity of the VR game experience at Suning Studios and the surrounding displays of Suning Sports also attracted large crowds. The atmosphere was electric, and Suning Wenchuang was the only company to win the "Best Popularity Award."
This was Suning Wenchuang’s first participation in the fair, yet it managed to win two prestigious awards. It clearly shows that Suning Culture and Innovation is deeply committed to the cultural industry. In the future, Suning Wenchuang will continue to invest in cultural innovation, expand the integration of cultural industries, and create more immersive cultural experiences, contributing to the development of cultural exchanges and cooperation.
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