MediaTek has introduced an entry-level 4G smartphone platform, and Dr. Li Yanji, Director of Product Planning at MediaTek's Wireless Communications Division, shared the key reasons behind this move. According to him, there are three main factors driving this initiative.
First, in many emerging markets, the shift from 2G/3G or basic feature phones to 4G smartphones is still in its early stages, presenting a massive growth opportunity. Second, in some regions, 2G networks are being phased out, requiring devices to support both 4G and 2G simultaneously. Local operators are also introducing new features that further drive demand for more advanced smartphones. Third, users are increasingly expecting a better experience even from budget-friendly devices.
To address these needs, MediaTek has partnered closely with Google, becoming the first system-on-chip (SoC) partner for the GMS Express solution. This collaboration provides device manufacturers with proven Android software solutions, including Google Mobile Services (GMS), as well as Compatibility Test Suite (CTS) certification. By offering pre-certified and compatibility-tested Android software, MediaTek helps manufacturers bring products to market faster and at lower costs, while ensuring a consistent and high-quality user experience.
This partnership is particularly beneficial for Chinese smartphone manufacturers looking to expand into overseas markets. With the domestic market slowing down, many smaller brands are turning their attention abroad. However, they face several challenges, such as pre-installing Google Mobile Services, managing frequent Android updates and security patches, and dealing with complex export configurations that make software maintenance difficult.
Dr. Li Yanji emphasized that the GMS Express program not only accelerates product launches but also ensures a seamless user experience with a wide range of Android apps and devices. Through this program, MediaTek provides manufacturers with pre-tested, pre-certified, and fully compatible Android software and GMS. Additionally, customers can reduce the time required for compatibility verification with Google from three months to just four weeks, and they can quickly receive security update patches, significantly lowering the risk of device vulnerabilities.
MediaTek recently launched the MT6739, an entry-level 4G smartphone chip designed to bring full-screen technology to a broader audience. One of its standout features is support for the 18:9 HD+ display, making full-screen phones more affordable than ever before.
The MT6739 is built on a mature 28nm process, featuring a quad-core Cortex-A53 CPU running at 1.5GHz, a PowerVR GE8100 GPU operating at 570MHz, and support for 18:9 HD+ resolution (1440x720). It also supports 3GB LPDDR3 memory (667MHz) and eMMC 5.1 storage. The chip includes a global full-mode modem with download speeds up to 150Mbps (Cat.4) and upload speeds of 50Mbps (Cat.5). It supports dual-card dual VoLTE, dual-card dual-standby (DSDS), and 4G+3G (L+W) configurations, along with eMBMS and HPUE network support. It also covers the new 600MHz frequency band in North America, addressing the ongoing transition away from 2G networks.
Looking ahead, the Helio P series will be MediaTek’s focus in the mid-to-high-end segment. Analysts expect the Helio P40 to launch in the first half of next year. In addition, MediaTek is already investing in future technologies like 5G and AI, ensuring it remains at the forefront of innovation in the mobile industry.
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