The three major development directions for the lighting industry in 2015

“The year 2014 has come to an end. Regardless of the situation in the previous lighting market, it has become a thing of the past. In early 2015, the lighting companies must first understand the new developments in the market and grasp it in order to develop better. Work.” In the new year's lighting industry conference forum, there are professional analysis.

Similarly, Mr. Gao Jianfang, a lighting company head of a well-known lighting company, also stated that “the market is changing and the competition is so fierce. Which company is the fastest, most comprehensive, and the most reliable source of information on market trends? We must take the initiative to gain initiative and win the market.” The company’s insistence on capturing market development trends in a timely, rapid and accurate manner, and making full use of them, is a precondition for a stable operation in a fierce market competition.

What are the new trends in the lighting market in 2015? In response, relevant personnel launched an investigation.

1, product innovation is still the main theme of development

With the development of economy, the scale of middle-income and middle-income people will gradually expand, and there will be an ever-expanding trend. This part of the consumer groups is not only just needed but also pursuing personality. However, looking at the status quo of the lighting market development, product homogeneity is flooded with the market and is very different from consumer demand.

"Innovation is the ticket for the company to the future. Enterprises can only invest in high cost of product research and development, grasp the market trend, and launch products that meet consumer needs." view. It is understood that a lamp is a foreign brand, and foreign countries are manufacturing powerhouses, and attach particular importance to product research and development. Therefore, lamps and lanterns invest a high cost in product research and development. At the same time, they also hired a senior foreign design team and insisted on personalized original design. To create quality lamps.

2, environmental status can not be ignored

The "Environmental Protection Law", which was called "the toughest in history," was formally implemented on January 1 this year, prompting the market to develop in a more standard direction. “Consumer's awareness of environmental protection has gradually increased, and more and more attention has been paid to the environmental performance of lighting products. Therefore, companies need to target this new trend in a timely manner and timely put environmental protection production on the corporate development agenda.” Mr. Gao, a lamp, introduced the situation to reporters. A luminaire has always been adhering to foreign production standards and is paying attention to the environmental performance of products. From the selection of raw materials to the production process, all of them are controlled by R&D to reach the highest environmental label. This may be one of the reasons why a luminaire is loved by consumers.

3, enterprises "touch net" is a general trend

Looking at the lighting market, many traditional companies have “tested for water” online marketing and hope that they can catch up with the “marketing” of online marketing. This also shows that lighting companies "touch net" has become a trend, so lighting companies can seize this vane, and strive to create brilliant innovation in 2015.

It is understood that a lamp has entered the Internet platform as early as several years ago. On the one hand, it disseminates corporate information, brands and product content through an online platform, and also launches a new official website that focuses on user experience. It is understood that the new official website of a luminaire is different from a website that only carries the information publishing port function. It not only uses a perfect visual design to interpret the company’s foreign brand image, but also strengthens the communication function and promotes communication with the target users. On the other hand, a luminaire has begun to set up mobile platforms such as mobile phone WeChat to connect companies and users through social media so that consumers can easily and timely understand new business trends and product information.

It can be said that in the current fierce competition in the market, lighting companies can only accurately capture new market trends, make full use of, adjust the strategic layout in order to survive in the market.