The machine tool industry in China is primarily driven by small and medium-sized enterprises (SMEs), which form the backbone of the domestic market. While large enterprises do place significant orders, these are few and highly competitive, making it challenging for most machine tool companies to meet their sales targets solely through large clients. As a result, the majority of customers are SMEs that require cost-effective, reliable, and easily accessible solutions. Recognizing this trend, many machine tool manufacturers have adapted their strategies to better serve this segment. They now focus not only on improving product functionality to meet SME needs but also on offering more affordable pricing and superior after-sales service. Concepts like "cost-effectiveness" and "on-site training" have become key selling points, while customization has emerged as a major trend in the industry.
Beyond the domestic market, Chinese machine tool companies are increasingly looking to expand globally. The cost advantage of Chinese products makes them highly attractive, especially in developing regions such as Southeast Asia and Africa. Although some firms like Jiji Machine and Dalian Guangyang operate in more developed markets like Europe and the U.S., the bulk of their business still lies in emerging economies.
In the first half of 2017, China’s metalworking machine tool exports reached $1.5 billion, reflecting an 8.5% year-on-year growth. Specifically, exports of metal-cutting machines totaled $1 billion, up 8.9%, while metal-forming machines accounted for $500 million, showing a 7.8% increase. From January to October 2017, the total number of exported metalworking machine tools reached 6.92 million units, with a total value of $2.596 billion. Related industries, such as cutting tools and abrasive products, also performed well, with cutting tools reaching $1.2 billion (up 6.5%) and abrasive tools hitting $1.1 billion (up 15.2%).
These figures highlight the growing importance of the overseas market for China’s machine tool industry. Despite existing trade imbalances, the overall outlook remains positive. If Chinese machine tool companies can continue to strengthen their position in the domestic market, their future prospects look very promising.
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