Looks like a broad smart wearable market, consumers do not buy it, where is the problem?
Many factors restrict, wearable devices still have to be broken
Take Google Glass, the concept is very advanced, but the price and a series of privacy issues make it a few geek toys; regardless of the price of the bracelet, the style is basically the same, the function is relatively simple, many friends around me After a while, the bracelets were removed; the prospect of smart watches was optimistic, but even the apples that changed the world by the iPhone, their watch products still could not find refreshing highlights, the price of the 与 与 冲"The endurance, it is difficult to conquer the high-end users with Swiss watches; as for helmets, etc., because it is too small, and can only be used at home.
Some time ago, "the father of wearable devices" Jamie? When Byronson visited China, he said that he did not need to wear any smart equipment. The reason is very simple. The products on the market are too bad, and the users are not strong demand. This is actually the biggest problem of this industry. - Lack of usage scenarios.
What is the real use scenario? I think it's definitely not to exercise to monitor the data. For example, if you go to the gym with a bracelet, it can feed back your exercise data and even the heart rhythm, but the user himself wants to know if his data is healthy and how to improve, instead of knowing purely. The speed and number of steps, here is the big data analysis and social level applications, and the current product, no one can really combine the two.
In the entire IT industry, there are many successful models that can be borrowed from wearable devices. For example, in China, online games are a mature industry for many years. Its profit model is almost at the C-end, and users pay a stable focus on the software level, while physical products are Mostly peripherals, imagine what happens if you connect the wearable device seamlessly with the game?
The combination of the two satisfies the use of the scene - the manipulation of virtual characters in the overall environment of the game, but also meets the social attributes, to know that the social relationship in online games is natural, and its intensity is even higher than IM applications. In addition to the virtual level of online games, plus a commonly used sports equipment to assist, is a good complementary relationship.
Single point assault, of course, behind the cross
Recently, I have observed that some manufacturers have started this business. This is the perfect world for traditional gamers. Companies with game genes are different from hardware vendors in terms of wearable devices. The breakthrough point for perfect world selection is "smart." Running shoes, the matching game is "shooting ZERO".
Compared with the giants and hardware vendors, I am more optimistic about the single-point vertical breakthrough play of "shooting ZERO". After reading the relevant introduction, I even thought of the big Liu science fiction "three-body" - after the characters put on the equipment Then he enters the virtual space, so that human beings begin to understand the history of the rise and fall of the three-body world from the game level. Although the interaction has not yet reached the interactive effect of "Heart and Mind", the user experience has been quite advanced. This kind of virtual reality scene, when the helmet is difficult to popularize, ZERO running shoes and other sports equipment is a lot of gameplay because it records a lot of motion data and feeds back into the game scene.
For example, according to the player's sports attributes, the ZERO shoes can be assigned to the attribute values ​​of the game characters, including: power corresponding to the kilometer, defense corresponding duration, agile corresponding average speed, and crit corresponding calories burned. In "The Eagle Shooting ZERO", ZERO shoes get 1 point of power for every 1km of exercise; 1 point of defense for 1 hour in continuous motion, 1 point of agility after breaking through an average speed, and 1 point of crit by consuming 100 calories. Effectively stimulates the player's motor nerves.
In the form of game interaction, it is also divided into PVE (Player vs. Computer) mode and PVP (Player vs. Battle mode). The former user will randomly encounter the BOSS challenge. After defeating BOSS, a certain reward can be obtained. The latter is used with nearby players and random. Players play PK, and they will randomly match their own "friends" as teammates to play together. After defeating each other, they can get certain rewards with their friends. After these settings, it can be seen that the development team is constantly trying to socialize. .
Overall, the ZERO shoes from the combination of smart running shoes and online games are based on the LBS location service, which allows users to have strong interactions. While increasing the game's stickiness, it also taps more revenue models (hardware revenue). ). It is worth noting that the real map displayed in "The Shooting ZERO" uses the attribute as the core of the battle judgment. It allows the player to occupy the area of ​​each city, similar to the concept of "Lord" in the early 4sq, which is used as a contradiction point to stimulate The player continues to exercise.
For the online game industry, the combination of smart wear and wear is a positive attempt to break the homogenization game. The function of connecting the virtual world and the real world is also attractive to non-traditional gamers. At the point, the perfect world is in front of giants such as Tencent.
At present, whether it is running shoes or matching games is still in a relatively early stage, but this is a hot spot to break through the bottleneck of traditional online gameplay with wearable devices. In the future, if there are more game peripherals with sports attributes. And provide basic services to developers to share, form a real virtual game platform, breaking the gap between sports and games, will be quite imaginative space.
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