In 2011, OLED technology will explode in both the display and lighting markets. It is estimated that global OLED production will expand by 10 times in the next year. Strasser said that in the future there will be many new and exciting products coming out; windows with transparent OLEDs will be commonplace in the next few years: during the day, OLEDs will allow light to come in and nighttime to become a light source. The transparent OLED can also be used on the windshield of the car, so navigation information can be played back.

Strasser said that OLED has entered the smart phone market, Nokia (Nokia), Samsung Electronics (Samsung Electronics) are several kinds of mobile phones using OLED display, in the future, almost all smart phones will use OLED. In terms of thin TVs, OLED TVs will gradually replace LCDs and plasmas in the coming years.

Strasser also mentioned that LGDisplay will soon launch a 31-inch OLED3D TV next year, and Samsung plans to launch a rollable OLED TV within two years. Strasser focused on the development of OLED technology in 2004 and opened the first OLED portal in the same year.

Mitsubishi Electric Corporation (Mitsubishi Electric Corp.) announced on September 13 that it will start selling the world's first large-size display "AuroraVision OLED" using OLED as a light-emitting element on September 21, 2010.

Nikkei News reported on October 1 that in the global OLED panel market, Samsung Electronics has nearly 70% market share.