In recent years, with the help of government support, China's LED lighting industry has been developing at an alarming rate, with an annual output value of over 100 billion yuan. By the end of 2008, there were more than 3,000 LED companies. Among them, there are about 25 epitaxy and chip makers in the upper and middle reaches, about 1,000 mid-range packaging companies, and 2,000 downstream production companies. Private and joint venture companies account for 75% of the total number of companies. At present, China's LED has formed a relatively complete industrial chain from raw materials, epitaxial growth, chip manufacturing, device packaging, application products and equipment to equipment and equipment. Compared to the domestic market 10 years ago, the situation is much better now. However, it cannot be overlooked that the overall marketing level of the industry in the country is very basic and even lags behind.

According to relevant research and comprehensive evaluation, LED lighting has the greatest marketing potential in many domestic industries. Increasing production and marketing technology can release enormous sales energy to achieve the objective real market value of the industry. At present, the problems of China's LED lighting industry are: outdated design, old-fashioned style, lack of new ideas, single product model, monotony, inadequate grades of prices, industry can not keep up with the times, and the advanced concepts of today’s era can not be very Good integration. In the face of the above problems, domestic LED lighting practitioners began a new round of industrial changes, decided to carry out the industry revolution, once to reshuffle the industry.

In this big wave Esha, an outstanding brand emerged, which is Carnegie Lighting. Zhongshan Carnegie Lighting Electric Co., Ltd. was founded in 2007, stands in the "China Lighting Capital" - Guzhen Town, Zhongshan. The company has many years of practical experience in the lighting industry. With its high quality green lighting products, the company has successfully entered the Chinese market and has a certain market share. After years of experience in the market, Carnegie Lighting has won the recognition of the market and consumers with its professional products and high-quality services. The company has developed its own headquarters in Beijing and a large-scale independent R&D production base in Zhongshan, Guangdong. It has become a large-scale green energy-saving enterprise that produces tens of millions of products each year. It also vertically covers all provinces in China for investment promotion, forming a north-to-North Beijing and south-to-North Guangzhou interaction. China Merchants Network is one of the most comprehensive lighting brands in China.

Where is Carnegie Lighting's success? After two-way comparison, we found that Carnegie Lighting has occupied 1/3 of the market share in home decoration. The reason is that the style of Carnegie Lighting is designed by professional designers, and other home lighting companies in the same industry are even more. Most people imitate others. In this way, consumers naturally choose Carnegie to develop independently. At the same time, Carnegie's products are diversified, so that it does not rigidly adhere to home decoration. In different occasions, rich styles and different grades of products also cater to consumers' tastes.

Today, Carnegie products can be seen in many places such as dining, accommodation, and entertainment. Carnegie Lighting undoubtedly took the lead in this revolution. With the industry's accelerated reshuffle, many “copy” products will gradually be eliminated from the market, and only innovative, quality, and environmentally friendly products such as Carnegie Lighting will gain a foothold. We also believe that in the near future, the level of the domestic LED industry can be improved, and more excellent brands such as Carnegie Lighting will be unique.