At the end of the year, all sorts of “returns” and “inventories” were reported. Looking into the macroeconomic field, strategic emerging industries are undoubtedly the most eye-catching keywords. As a major strategic choice of the country, among the seven strategic emerging industries that are to be selected and developed in an international perspective and strategic thinking, the energy conservation and environmental protection industries are ranked first. The LED, which stands for the abbreviation of the light-emitting diode, is gradually becoming hotter in the name of “new”. While interpreting the policies and analyzing the industry, try to focus on the company so as to open up the haze of development and joy.

Policy "shooting shore"

One-round policy is positive, and it is like waves that constantly drive the development of the industry. Recently, National Semiconductor Lighting Product Application Demonstration Project (LED road tunnel lighting products) announced the results of the finalists and publicized the results. According to reports, the Department of Resource Conservation and Environmental Protection of the National Development and Reform Commission, the Department of Urban Construction of the Ministry of Housing and Urban-Rural Development, and the Department of Policies and Regulations of the Ministry of Communications are the tenderers of the semiconductor lighting product application demonstration project. The bidding products are LED road tunnel lighting products. The launch of the demonstration project is an active performance of the third round of LED policies of the Chinese government.

In order to promote the localization, maturation and industrialization of LED semiconductor technology, following the development trend of LED applications in the world, as early as 2009, the Chinese government launched the “Ten City Wanhao” semiconductor lighting application demonstration city plan by the Chinese Ministry of Science and Technology. It is the Chinese government’s first-round large-scale policy support for LED at the central level.

The second round of policy was born in April 2010. The four ministries and commissions of the National Development and Reform Commission, the Ministry of Finance, the People’s Bank of China, and the State Administration of Taxation jointly issued the “Opinions on Accelerating the Implementation of Contract Energy Management and Promoting the Development of Energy-Saving Service Industries”—the so-called contract energy. Management EMC. The suggestion is that by 2015, a relatively complete energy-saving service system will be established, making contract energy management one of the main ways for energy-using units to implement energy-saving reforms.

Although the first two rounds of policies revealed many flaws in the implementation process, many companies began to re-examine and value the development potential of the LED industry under the encouragement of policies, and set off a wave of “LED fever” in the mainland.

Industry dilemma

An LED lamp, a light emitting diode, is a solid-state semiconductor device that can convert electricity into light. Instead of using incandescent lamps as the main lighting tool, and not just staying in the field of landscape lighting, it can be said that it is almost the consensus of companies from the industry to the investment community. However, due to the fact that the cost of LED lamps is still high, the view is that the key lies in the cost of LED lamps.

According to Shen Yinuo's research report, LED lamps cost 10 times more per watt than fluorescent lamps, but considering the power saving effect, the cost of illumination is within five times that of the latter. Its analyst Yu Bin believes that LED lights can use 10,000 hours to recover costs.

However, people in the industry are eager for the cost of “high altitude”. Li Xuliang, chairman of Qinshang Optoelectronics Co., Ltd., believes that the price of LED indoor lighting products is relatively high at this stage, mainly because the amount of “quantity” in the application market is still very small, and because the amount of application is small, it leads to The price of LED indoor lighting products is high.

Starting from hardware accessories, Li Xuliang, who has been engaged in the lighting industry for more than 10 years since 1997, starts from the characteristics of the industry and points out that there are still many difficulties in the development of the LED industry. What stands out is that the application technology still needs a lot of breakthroughs, including stable and efficient power supplies, and further breakthroughs are needed in the global scope. In addition, there are issues such as chip packaging, thermoelectric light separation, and so on. Li Xuliang said that in the past 10 years, the industry has mainly focused on chips, epitaxial wafers and equipment. However, in fact, the entire semiconductor lighting industry chain is very long. “Semiconductor lighting is like a large wooden barrel made of many wood boards. One piece of wood is just a piece of wood." The implication is that "short board" does not only appear in the chip field.

He Zaihua, a research fellow at China Investment Consulting Group, pointed out that at present, the scale of the LED industry is made up of a large number of foreign troops. Although the scale is considerable, the industry development is still in its infancy, and there is a common problem in any early stage of industrial development. At this stage, whether the overly optimistic expectation will overdraw the future market is still uncertain, but the existing problems have emerged, such as the lack of core technologies, insufficient innovation capacity, and the market.

The chaotic competition and the uneven quality of products have seriously hindered the progress of the current LED market.

At present, the international economic environment is still not stable, and the economic recovery is not obvious. Therefore, under the stimulation of relevant economic policies, the high-tech concept industries focused on LED have received more attention than other real economy industries, and they have been saving energy. Under the impetus of emission reduction, the LED industry welcomes not only opportunities but also challenges. With the increase of state subsidy, LED companies have further expanded to other second and third-tier cities and rural areas. In the face of fierce market competition, the industry reshuffle is inevitable.

Cost "short board"

Compared with foreign products, domestic LED lighting products have strong competitiveness, but the biggest rival of LED lamps, energy-saving lamps sell for only 10 yuan, more than 10 times the price of LED lights hinder the popularity.