Galanz innovation grounding gas

The transformation and upgrading of private enterprises is continuing. As a representative of Guangdong's manufacturing industry, Galanz not only carries out transformation and upgrading of manufacturing, but also carries out innovative explorations in the business model, taps domestic market demand, and leads the industry to propose “industry electricity providers. "strategy.

Galanz's recent actions frequently: On September 24th, Galanz released the 36th Anniversary Commemorative Edition i dual-conversion microwave oven and internet on the 24th of August, jointly organized by the China Household Appliance Service and Maintenance Association and the China Hotel Association. UU microwave oven brand, September 25, Galanz air-conditioning executives for the lucky user delivery, installation and red envelopes. These are new measures for Galanz's innovative exploration of business models.

Grasping the Opportunity of Internet and Promoting the Strategy of "E-commerce for Industry"

After maintaining a leading market position in the microwave oven category, Galanz made ice-washing products under the leadership of its all-white comprehensive leadership strategy. In 2012 and 2013, it used explosive products of 999 yuan drum washing machines and 2399 yuan inverter air conditioners respectively. Subverting the industry, achieving market penetration, and stimulating consumption have also brought glorious market returns to Galanz.

The National Day will soon coincide with the anniversary of the 36th anniversary of the establishment of Galanz on September 28th. To this end, Galanz and JD.com (26.93, 0.36, 1.35%) jointly held a theme event. All purchased Galanz UD35GWA air conditioners from Jingdong Mall were randomly selected by the computer. Fortunate users have the opportunity to receive the opportunity to send air conditioners to GannStar, the sales director of Galanz Air-Conditioning China, and Gan Jianguo will also send “The lucky red envelopes for cash at the factory in 1888 yuan”.

On the morning of September 25, Gan Jianguo sent air conditioners and red envelopes to three lucky users. Galanz transformed itself into a “special delivery person” through executives, not only communicating and interacting with users directly, but also listening to users’ needs and feedback. This not only narrows the gap between Galanz and its customers, but also reaffirms Galanz's consistent service concept of “Let the customer move”. This activity created a precedent for air-conditioning companies. Galanz UU has become the star product of air-conditioner sales. Its sales in Jingdong have hit new highs, creating an average daily sales of 14,000 units.

In fact, Galanz's breakthrough in the field of ice-washing is closely related to its comprehensive entry into the e-commerce model. In recent years, with the rapid development of e-commerce, Galanz has integrated into the Internet era through the transformation and upgrading of business models and opened up another window for future development.

As the earliest group of home appliance industrial enterprises that touched the net, Galanz clearly put forward the strategy of “Industrial E-Commerce” as early as 2012. From simply opening a shop online to launching an internet customized product. Galanz's revolutionary washing machine product was launched on the Internet on December 3, 2012, and it was marketed and disseminated through the Internet. It received great attention from the entire market and consumers, causing heated discussions among users. Galanz air-conditioning also launched an Internet upgrade strategy in May 2013. It is known as the “White Artifact” 2399 yuan inverter air-conditioner product, occupying the championship position of several e-commerce platforms such as Jingdong, Tmall and Yixun in one fell swoop.

Liang Zhaoxian, president of Galanz Group, pointed out that under the new wave of Internet economy and informatization, the company's way of thinking, production, management, marketing, and business model must all change. In the past, the home appliance manufacturing industry adopted a profit-making model that focused on large-scale wholesale, large-scale production, and large-scale circulation. Today, it is necessary to shift to the consumer experience, and to change the entire production, logistics, and marketing within the factory with the behavior of consumers. .

The full touch of the net brings a new atmosphere to the traditional industry

This year, Galanz's actions in the e-commerce field are even more frequent. On February 13, Galanz air-conditioner, washing machine, refrigerator and Tmall exclusively customized "Love Only" series; on May 13, Galanz released in Beijing an Internet brand "UU" customized for 80s and 90s and its inverter air conditioners and winds. Cold refrigerator new products; On May 23rd, Galanz released new stainless steel inverter air conditioners “King Kong” customized by B2B platforms such as Huitongda in Jiangsu; July 7th, Galanz’s official mall went online, including microwaves, air conditioners, and washing machines. Refrigerator and all kinds of small household electrical appliances have become the most complete sales platform for Galanz all-white products in the entire network. Galanz's self-built platform seizes the entrance and builds a zero-distance communication platform with users. It also uses the advantages of Galanz's entire industry chain to integrate the resources of customers across the country and strengthens the symbiosis between traditional distributors and e-commerce and consumers through a more open O2O marketing system. relationship.

Galanz Group accelerated the implementation of the industrial e-commerce strategy and also promoted new changes in the “quiet” microwave ovens of Galanz's traditional superiority projects. On September 24, Galanz released its 36th Anniversary Celebration Edition product, which includes the new dual-conversion microwave oven with the world's first dual-mode inverter technology and the first microwave oven of its Internet brand UU. As a Tmall customized product, the first UU microwave oven focuses on the consumer needs of the younger generation and focuses on satisfying the “fast-paced, food-rich and healthy” fast-food lifestyle after 80 and 90 years of life. According to the person in charge of Galanz e-commerce, the UU microwave oven is only one of the members of the “Young Smokeless Kitchen” built by Galanz, and Galanz will also launch Internet brand electric ovens, rice cookers, and electricity in official stores and its official Tmall Store. A series of healthy living kitchen appliances, such as pressure cookers and induction cookers, provide consumers with a one-stop worry-free service and lift the “worry” of young people's home life.