Atmel chose to hold a media meeting in the Woodsoft maker space, which is naturally useful because on January 4th, Premier Li Keqiang inspected the firewood maker space and “added firewood†to Shenzhen Maker. The visit of the "big guys" shows that the maker movement has become quite large and has become the trend sought by the majority of electronic enthusiasts.
As the world's most popular 8-bit architecture AVR and 32-bit architecture ARM supplier and leader in microcontrollers, Atmel plays a pivotal role in the maker movement. With the platform of Firewood maker space, Sander Arts, vice president of marketing at Atmel, and Chinese creators discuss the future of Chinese makers.
Sander Arts, vice president of marketing at Atmel, said the key to IoT solutions is low power consumption.
According to Sander Arts, the Internet of Things has grown rapidly in the past year, and the key to IoT solutions is low power consumption. Last November, Atmel introduced a 32-bit microcontroller platform to set a new low-power standard for IoT applications. At the same time, Atmel expands its wireless portfolio and introduces integrated Wi-Fi modules for IoT edge node applications and built-in MCUs. Not only that, but Atmel also offers solutions such as human-machine interfaces, software tools, and cloud connectivity to help customers quickly turn ideas into reality.
With its wide range of solutions and ultra-low power MCUs, Atmel is the most watched "star" in the maker movement. The Arduino suite, which has swept the world's makers, has helped many of the makers realize their dreams. The CEO of the foreign crowdfunding website Kickstarter once commented: “There are more than 160 Arduino projects on Kickstarter, and 103 of them have been successful, raising a total of 700. The core component of Arduino is Atmel's microcontroller, and Atmel is also successfully entering the maker ecosystem with the fiery of Arduino.
The global maker movement is at a high-speed stage of development, and Atmel, as a technology driver, plays a pivotal role in the global maker project. Take 3D printers as an example. At present, 90% of 3D printers use Atmel's solution, and these 3D printers help makers turn their ideas into touchable objects. Sander Arts adds that these technologies are at the heart of the maker movement, and while they seem limited, they create endless possibilities.
Maker products with Atmel solutions
At this year's CES, Intel launched a chip and development platform for the makers. In the face of competitors' challenges, Sander Arts is quite confident. He said: "Atmel's products have formed a stable ecosystem among the makers. Maker communicates ideas and shares information through the community. We also promote Atmel's latest products and collect user suggestions through the community. We also believe that the importance of the community will continue to push Atmel forward."
In addition to technical support for Maker, Atmel also provides market promotion for makers and startups on social media and public relations channels. In a survey called "Who is the winner of the social media war in the semiconductor industry," Atmel won the Best Performance Index, with an average score of 4.5 points for all channels of communication, ranking first. Atmel's excellent integration of multiple channels, sharing a wide variety of related content, reflects the full use of various communication platform features. Through social media to constantly communicate with fans, we can push the latest products and technologies to the makers and startups to improve the loyalty of users. Not only that, Atmel promotes start-ups through social media and public relations channels, and even helps them attract money. No wonder Sander Arts joked that Atmel is a media company that sells semiconductor products.
Comprehensive media coverage
Compared with foreign makers, China has a perfect customer chain, and Shenzhen's strong manufacturing industry has also become a unique advantage in cultivating the maker culture. In addition, China is transforming from “Made in China†to “Created in Chinaâ€, and the government's emphasis on emerging industries such as the Internet of Things is also increasing, which will eventually turn into a powerful driving force for innovation among makers. Atmel also likens itself to the fire of the maker, and the true great power is in the hands of every creative maker.
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