In 2016, known as the sports year, the European Cup and the Olympic Games were successively staged. Today, the Rio Olympic Games in Brazil counts down for the last two days. When text reports, video reports, photo reports, etc. are no longer fresh, new technologies such as VR live show up.

Before the opening of the Olympic Games, some enterprises announced the strategy of the Olympic Games to the outside world. Young and entertaining became the key words, and VR live broadcasting will also be played. Earlier, Weibo was announced as the chief social media strategic partner of CCTV Olympics coverage. Apart from the social elements, the two sides will jointly organize the Olympic media team from the front to provide a more mobile Olympics viewing experience through Weibo and CCTV5 clients.

However, for the content communicators, the audience is more and more varied and distracted. Young audiences are paying less attention to the Olympic Games. What kind of challenges will be faced by the betting Olympics? Who can attract more users and attract more attention? The challenge is probably not just technical.

Become a different audience

Searching for the upcoming Rio 2016 Olympic Games, the cold Olympic Games and the cold Olympic Games commemorative collections have repeatedly appeared... Even if there is not enough data to support the Olympics audience is getting cold, they have become more Not the same. After playing basketball for 90 years, Mr. Huang has not paid serious attention to the Olympic Games for several years. “Previously he knew Liu Xiang, Guo Jingjing and other Olympic champions. But after they retired, the Olympic Games became more and more boring.” In the group after 90, Mr. Huang and Not a person.

"They are not the same after 90 and 95. They are the generation that grew up in e-sports." Jiangnan Chun, chairman of Focus Media, sighed at reporters. For this reason, focusing on the changes in popular tastes, Focus Media's layout in the sports field has begun to become more entertaining, and even touched the Pan-Sports category eSports. The most recent arrangement was to lead the latest round of 6.4 billion yuan in financing for e-sports agency Hero Sports.

According to the data, Hero Sports is a subsidiary of Hero Entertainment and has hosted the largest mobile competition in Asia. It owns such official games as "Royal War" and the professional league "The Glory of the King". At the same time, Hero Sports is also developing and selling derivatives based on electric competitions, sportswear, sportswear, and footwear.

A responsible person in charge of a mobile client also pointed out to reporters: “In the past, the attention of the Chinese people to the Olympic Games was more of a glorious moment when the national flag was played, but now it is more diversified, more personalized, and more entertaining. Therefore, it is not enough to focus on the Olympic Games. However, this situation has gradually changed with the opening day of the Olympic Games. According to the data provided to reporters by Sina Weibo, since 2014, the total amount of topics related to the events of the cooperation between CCTV and Weibo has been More than 50 billion.

Renewing the content of Olympic Games

Based on the above judgment, the Olympic Games are still a big event worthy of attention. However, with the changes in audience habits, the dissemination of Olympic-related content has begun to follow the younger, more entertaining.

"All sporting events, except for the ups and downs of the process and the unpredictability of the results, are the most critical ones." The above-mentioned client executive told reporters. To this end, on the eve of the Olympic Games, three special themes of "Olympic Open Classes", "Life Champions", "All the Way to Pure, Going to Rio" were launched. Some of the columns are presented in theatre speeches instead of traditional face-to-face interviews.

"It is very courageous for athletes to be open and express for a long time," said the person in charge. Although some celebrities had already participated in several face-to-face interviews, it was the first time to record in a theater lecture. It was very tense. "After repeated testing by the sports star himself, it can be seen that he is very nervous, but when he talks about his flash point, his self-confidence and traits naturally manifest themselves." The person in charge hopes to use it closer to the user. The way to present a true Olympic star has sparked public interest in the Olympics.

Social interaction attracts viewers

Weibo focuses on "social". As early as the end of May this year, Weibo was announced as the chief social media strategic partner for CCTV Olympics coverage. The two parties will jointly establish cooperation with the focus on strengthening products, content, big data, and reporting during the Olympic Games. According to Weibo CEO Wang Gaofei, Weibo and CCTV Sports Channel are playing "social games."

People are passionate about talking about sports events on social networks. Globally, the world-class competitions such as the Olympic Games and the World Cup have always been an important source of traffic for social networks. According to a report from Hitwise, a data analysis company, during the 2012 Olympic Games, Sina Weibo occupied 70.6% of the total users' time, and Weibo's peak discussion reached 19,000 per second.

In order to prove its strength to the Brazilian sports sector and domestic advertisers, Weibo has come up with an official figure: 50 million people with sports interest, 73.6% of active national team athletes, more than 200 first-line sports stars and 1000 A number of foreign athletes opened Weibo.

In response to the Rio Olympics, several major moves in microblogging have emphasized interaction and have the logic of active users. For example, relying on 150,000 sports certification users to create "Olympic information flow." “Through the operation of Olympic-related content, it can bring better information and interactive experience to users, help Weibo excavate more gameplay in the linkage of the Taiwan-based network, and at the same time, it can also seize the opportunity of Olympic marketing to enhance the marketing of Weibo. Value.” Dong Wenjun, deputy general manager of Weibo operations, told reporters.

VR technology live broadcast

More attention was paid to the appearance of new technologies. In the National Swimming Championships held in Foshan in April this year, a news client realized VR live broadcasting. With the maturity of technology, the Olympics will invest more in VR live broadcasting. According to relevant responsible persons, they have put in more than 50 teams in front of the Olympics this year. Apart from the regular Olympics and highlights, the aim is to achieve 24-hour live broadcast and VR live video. "Each event, for example, must have Our people promise not to miss the birth of every important news node."

Weibo, in conjunction with CCTV Sports Channel, set up a live media team in front of the Olympics to provide more live video on the site. At the same time, it will also produce a self-media short video program to be broadcast on Weibo.

The preliminary stage of VR technology, subdivided into the competition reports, poses no small challenge to the manufacturers. The above-mentioned client person in charge told the reporter that VR live broadcasting is crucial for the selection of flight seats. Relatively speaking, placing the VR device directly above the athlete is the most effective position. However, the choice of this position will affect the normal broadcast of the original sports events. The conflict between the two remains to be resolved.

Moreover, for complex sports scenes, how many VR devices need to be placed in the end, what kind of perspective is the viewer's most interested, and the strongest sense of substitution? “These thoughts are not likely to be obtained with hundreds of VR live broadcasts. Good solution," said the person in charge.

How big is the sports industry cake? 5 trillion yuan

The Olympic Games is just a microcosm, and the prospects of the sports industry are more coveted by all parties. "Internet sports I think is a 100 billion-class market," Focus Media chairman Jiang Nanchun told reporters. It was out of this consideration that Focus Media continued its actions in the sports field for more than six months after returning to the A-share market. In May of this year, Focus Media announced the establishment of a $400 million sports fund with Fangyuan Capital for the layout of the sports field and tried to build a closed-loop sports industry chain. "With the guidance of national policies, the sports industry will become a hot spot for industrial development in the next decade."

At the national level, the prospects for the sports industry are more optimistic than Jiang Nanchun's forecast. In October 2014, the State Council issued Document No. 46 on accelerating the development of the sports industry. The development of the sports industry was elevated to the level of the “National Strategy”. It is worth noting that the document states that the total size of the sports industry exceeds 5 trillion yuan, far more than the 100 billion yuan in Jiangnanchunkou.

With so many inputs, can the platform for Weibo and other content dissemination win a few cups in this 5 trillion yuan industry? "From a business perspective, we are very satisfied with the return on investment this year at the Olympic Games. The well-known manufacturers like Mengniu, Yili, Coca-Cola, FAW Toyota are all our business partners and have reached our business expectations.” A client executive told reporters that he was even more expecting that “after the Olympic Games, users We are satisfied with our Olympic coverage."

Wireless Earphones

Phone Wireless Earphones,Sports Bluetooth Earphone,Best Cheap Wireless Earbuds,Wireless Earbuds For Android

Dongguang Vowsound Electronics Co., Ltd. , https://www.vowsound.com