On June 30, local time, the National Highway Traffic Safety Administration (NHTSA) announced that it had investigated the accident of a fatal car accident in the automatic driving mode of the Tesla S-type sedan and said that the investigation involved 25,000 vehicles. Car.
The accident occurred on May 7th when a 2015 S-type Tesla sedan collided with a vertical tractor trailer when it opened the autopilot mode on a highway in Florida.
Tesla responded on June 30th that it was the first fatal accident in the S-type auto-driving function to activate the use of more than 130 million miles, and the average 60 million miles traveled worldwide. A fatal car accident.
Tesla's share price inevitably fell after the car accident. It has also been accused of “over-marketingâ€.
Indeed, so far, the more appropriate title for autopilot systems, including Autopilot, should be driving assistance, which means that the driver should be responsible for driving and always ready to take over the steering wheel and brakes. Systems such as Autopilot are currently in the middle of the road to fully automated driving: powerful, but not yet to take over everything, which is the time when new technologies are most prone to problems.
Although Tesla's system will repeatedly remind this before it is turned on, in the marketing process, the more exciting statement of "autopilot" has become its biggest selling point.
However, it is accused that Tesla's previous marketing methods are irresponsible or wrong, and it is inevitable that some of the "after the facts" style is smooth and unfair.
While functionally, what Autopilot can do—automatic braking, lane change, and lane maintenance—is no more advanced than other automakers, such as Volvo, BMW, or Cadillac, but with its unique online upgrade model, It popularizes these technologies ahead of other brands. So it can be said that it is precisely because Tesla has some ostentatious and somewhat exaggerated marketing methods. To some extent, it has only brought about the transformation of the traditional automobile industry. Ask yourself, are you not for Tes? Is the technology promoted by La to be excited?
An accident should not stop Tesla, or even autopilot technology. Tesla should indeed reflect on this accident, but it should not be cautious at the level of technology development. Instead, it should develop and improve new technologies.
And that's where Tesla should learn from Google.
Since the launch of the Google driverless car, there have been 10 accidents. In February of this year, a Lexus equipped with Google’s autopilot kit was on the bus for changing lanes. Responsibility for an accident on the Google side. Shortly after the accident, Google’s autopilot technology patent, which automatically identified the bus, was passed.
During Tesla’s investigation, Google also released the latest driverless car report and said that its driverless vehicles have now been further upgraded, using sensors to interpret the rider’s gestures and remember the rider’s behavior. .
Therefore, a more constructive view of whether it was appropriate or responsible for Tesla's previous practice was that Tesla's accident should accelerate its efforts to popularize more advanced technologies in the automotive industry.
For example, the fatal accident in May occurred because "the glare illuminates the white cargo box", causing Tesla's autopilot system Autopilot and the driver not to find the big truck in front, so the camera is easy to be light. Influencing this, Tesla should probably be equipped with a laser radar that can solve this problem immediately, and use its influence to accelerate its popularity.
In fact, a blog called "Tesla Owner" broke the news that it recently saw a Model S entering the Tesla headquarters parking lot, and an omnidirectional laser rangefinder was mounted on top of the roof.
We can never expect new technologies to completely eliminate car accidents, but it will definitely reduce the probability of a car accident. This is why automakers and Silicon Valley companies are investing heavily in this. They should not slow down.
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