The Golden Age of Video Games

At the CCBN2015 exhibition held on March 26th, companies from all walks of life, such as television and communications, gathered together and the content of Internet TV received great attention. TV games are naturally hot topics. In the media of smart home entertainment, Mr. Zhang Hui, senior director of operations of Shanghai Wo Orange Information Technology Co., Ltd. invited us to analyze the development of the video game market and the promotion of the V-Lobby game hall.

A: Last year, a lot of television sales were negative growth. Then where are the growth points of TV games software?

Zhang Zong: I think that the growth rate of traditional TV is slowing down in the entire TV industry, but the growth rate of smart TV is increasing. For the video game, it is at an early stage. As a video game distribution platform under China Mobile Games, we hope to represent the middle game in the video game field to provide players with better content, better operation, and better service. So, I think the current video game will bring more user experience to the industry and there will be more traffic accumulation. When traffic accumulates to a certain extent and the user experience is good enough for a certain period of time, it is entirely possible for traffic to be realized.

A: The recent PS4 National Bank debut, Xbox one is also on sale at the same time, then these two hosts will affect the domestic video game market what kind of impact?

Zhang Zong: I think they are high-end video game carriers. If the entire video game industry is viewed as a pyramid, the three major game consoles may occupy users within 5% of the entire video game industry. The rest of the pyramid's mid-range to the end 90% or even 95% of the huge user base must rely on Android smart terminals such as smart TVs, smart set-top boxes, and even smart projectors. By comparison, this market will be larger. So for the current domestic users, the three major game console user groups and our Android TV game terminal user groups are not the same level, there is no conflict between them. I also hope that the three mainframes can do a good job because the three mainframes can drive the whole family entertainment and improve the overall atmosphere. Once the entire industry has improved, there will be direct or indirect benefits to the entire home entertainment industry.

A: As a leading video game platform, do you think the development environment for China's video games is suitable?

Zhang Zong: I think that the development environment of China’s television this year has been a marked change from last year. When I did this last year, the environment was very poor. In the third quarter of last year, when I was attending high-end gatherings in the industry, my friends in the industry had done statistics. At that time, there were no more than ten developers in the country that really made video games for TV screens, so the entire video game last year Cracking the popularity of free games, such a game user experience will be very poor, manipulation will be a problem, you have no way to buy a prop to get a better gaming experience. And many of these platforms do not really do user operations, do not do customer service, the entire industry is doing very shallow content, only to provide content, but did not do a good job, this with the number of cp Great relationship.

This year I saw a very gratifying thing. We have a game platform named V-Le Game Hall under the Tour Orange. We will receive a lot of domestic cp game docking every week, all of which are good domestic remote control. To experience the game, we currently have a lot of games on this platform. I counted that there are more than 50 genuine cps currently docked with us. They provided hundreds of genuine games provided by the cp in the Music Hall of V. Most of these genuine games are operated by remote controls. I have an analogy. In February, for a week, we received 10 games. Seven of them were controlled by a remote controller. There are three models that can be controlled by using a remote controller or an Android standard controller. So I think the development environment of the entire video game cp is getting better and better, and the hardware configuration is showing an upward trend. Once the hardware environment improves, the room for content will increase. I think this is where this year obviously feels a change.

A: As far as I know, there are a lot of original mobile games and page tour development teams are all turning to develop video games. Do you have any suggestions and opinions on these new transitional teams joining the development of video games?

Zhang Zong: I have been playing games for more than a decade. I met an old colleague who was doing a trip yesterday. He is now setting up a company with other investors and doing mobile game development. He made a card game, three stand-alone games, and made a weak networked parkour game, a total of five games. He asked me if they have the opportunity to play video games? I told him very decisively, it was the time! This must be done now because the threshold for participation in this field is relatively low now, but I believe that with the accelerated development of the industry this year, the threshold for participation will be rapidly increased.

I suggest that the newly-developed video game development team can start with stand-alone games first. You can even do a deep transplant from your original Android mobile game, first enter the video game industry, occupy a good position first, and then target TV screens. Really do home entertainment video games. Because many employees in the industry have such a consensus that home entertainment is the core nature of video games, we must consider how to develop video games from the perspective of family entertainment. For them, there are great opportunities for video games, and The threshold is not high now. I hope a lot of teams that do hand-tour page tours can come in quickly and participate in the rapid development of the entire video game.

A: How do you plan to promote V entertainment hall for a few years?

Shanghai Wo Orange Senior Director of Operations Zhang Hui

Zhang Zong: Let me share with you, the V Le Hall is a video game distribution platform carefully crafted by the middle hand. Orange is the only official distribution platform for the middle hand tour, so we now hope to go through the middle hand tour. The content resources, through the middle hand-handed games to realize the resources of manipulation, hope to provide a higher quality, more professional operation service to all our partners and users. At present, there are more than 300 games in the V-Lobby. Among them, most of our games are beginning to be manipulated downwards for development. Controlling the downward connection, for the moment, the game you develop must be equipped with a remote control, because the remote control accounts for more than 98% of the entire TV screen terminal control market. All of our so-called Android standard handles or custom handles may add up to only 3% or less. Currently, it is not enough to affect the user's content to buy the handle to play the game. So how do you allow users to adapt to content first, it is important to adapt to the game first.

The V Lobby is very professional and vertical to do the top-level operation of the content. Our goal this year is to hope that with a lot of channel partners, we will jointly provide players with a full set of professional, high-quality video game platform services. I can reveal our hidden plans for this year for everyone. Our V-Lobby will provide some better, IP-enabled games. In addition to the "gunfires" we provided earlier, we will launch IP-based parkour games such as "Astro Boy". We are now preparing for the launch in various channels. After that, we will also have some classic games in hand games, such as "97 King of Fighters" that is very high value of IP fighting game we also give users. All in all, V Hall will surely bring more content and better operational services to everyone in the video game industry this year. thank you all.

At the end of the interview, we felt Mr. Zhang Hui’s confidence in the video game industry, and I believe that the middle hand tour V music hall will definitely bring more rich and better services to home entertainment users.