The omnipresence of information will inevitably require the display to be ubiquitous. Under the background of the ever-changing and diverse equipment and ever-changing user demands, what are the trends in display industry and display technology?

From April 9th ​​to October 10th, the 2017 China (International) Flat Panel Display Industry Conference and Technology Conference was held at the Shenzhen Convention and Exhibition Center. The conference brought together leading figures in various fields of the display industry chain in China, South Korea, Japan, Europe and the United States and other countries and regions to share a new pattern of global display industry development, and shared them from the perspectives of industry, technology, equipment, materials, applications, and capital markets. Judgment of display technology and industry changes.


The display industry needs to break through the imagination and deepen the subdivision needs

Zhao Bin, assistant vice president of R&D at Huaxing Optoelectronics and director of R&D, said that after counting the main directions of domestic and foreign representative manufacturers, “I think there are several technical trends in the display field in 2017, including HDR, wide color gamut, and 8K ultra-high Resolution, LCD thickness of 3.9 mm, no borders to achieve four sides without borders. In general, the technology trends in the next few years are mainly concentrated in the 8K, HDR, ultra-thin, QLED and wide color gamut."

We are in an era of complex and ever-changing terminals and various terminals. Peng Yuhui, vice president of Tianma believes that in the era of mobile Internet, information interaction has become more frequent and more important. This kind of information exchange needs more intelligent display, and it also poses more new challenges to the input and output requirements and methods. Whether it is the human-machine interaction of equipment or the interaction between people through the terminal, the pursuit of more comfortable, beautiful and personalized. In addition to the mobile Internet, there is a new demand for display in smart medical applications. For example, the touch display on mobile phones is currently not capable of wearing gloves and will fail after being exposed to water. However, in many hospital environments, it is necessary to bring Gloves are even added to the liquid. The advancement of Industry 4.0 puts forward higher requirements on display screens, including the integration of touch and higher and higher resolution. The new requirements for smart home display are reflected in gesture control, surface, profile, cool, higher resolution, brighter colors, and touch integration.

According to Li Tinghan, vice president of global marketing for LG Display, the display industry actually needs to break through the imagination. What is the core of the fourth industrial revolution? In many people's eyes, it is artificial intelligence and the Internet of Things, and the core should be DOT (Display). Of thing). It is a requirement to show that "any place can be represented and any form can be expressed." Li Tinghan said.

BOE Vice Chairman and CEO Chen Yanshun said: "I think that if a technology can not fundamentally bring about changes in product form and use, there will be no vitality." So he called for the industry to break through the imagination.

Accelerate industry collaboration and open the last kilometer

In the face of complex and ever-changing user demands, it is critical to show how the industry should innovate. It is critical to be truly customer-centric in order to win continued success. Xie Dongting, vice president of Corning Display Technologies China, believes that the key to customer-centricity is to know the problems customers often face in innovation. Even if companies like Corning have a lot of innovative knowledge in the glass industry, if there is no customer cooperation, There is no way to achieve mass production.

According to Gao Yudi, general manager of Visano, in the face of diversified and ever-changing needs of users, panel makers, upstream manufacturers, and terminal manufacturers need more exchanges of dollars, resulting in the linkage of platform flow, capital flow, and information flow to form a single sheet. The huge value network brings more industrial ecology, including influence, into this network, which has spawned more changes and evolutions in new technologies, new areas, and new opportunities, resulting in more collaborative innovation value for the industry as a whole. maximum. Gao Yudi emphasized that taking a panoramic view of the OLED structure, the advantages of foreign companies are still obvious, and the domestic OLED industry chain in China is relatively weak. This made us feel deeply that OLED competition is not a single technology competition, and it is our overall industrial chain innovation competition. If China's OLED industry wants to seize this strategic opportunity to overcome obstacles, it is necessary to maximize industrial collaborative innovation, and it is urgent to construct a new OLED ecology. This is not only an industry trend but also a national innovation policy orientation.

Zhang Zhaohong, senior vice president of BOE, believes that the Internet of Things brings three major challenges. First, it is more powerful in information collection, transmission, calculation, storage, and display. Second, if we want to create new value, we need more scientific, more reasonable, and more efficient mathematics. The model and algorithm support; The third is the need for high-quality big data in each segment.

Addressing these three major challenges requires the promotion of basic components and materials technologies, computing and communications systems, software and algorithms, security and privacy, and the continuous advancement of data-processing capabilities in each segment. This requires the joint efforts of all walks of life.

Ouyang Zhongcan, an academician of the Chinese Academy of Sciences, said at the new-generation information technology industry development forum: "The flat panel display in our country has entered the period of development and the deep water area, and the whole industry must open the last mile."

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