SyncThink in Boston, United States, has obtained the tenth patent in the United States, which will legally protect their technology and prevent other VR companies from exploring similar technologies. The patent relates to eye tracking technology in virtual reality heads. They have applied the patent in the medical field and have achieved good results. In addition, the patent opens up many new possibilities for VR technology.
SyncThink was founded by Dr. Jamshid Ghajar, Chairman of the Brain Trauma Foundation, and the US Food and Drug Administration approved their EYE-SYNC device earlier this year. This is a neuro-technical device that tracks eye movements to detect if a player has a concussion during or after a match.
The device will track abnormal movements of the eye (marks of concussion). SyncThink said that the device can provide feedback in 60 seconds, and is very accurate and reliable. Stanford University's sports medicine program has used EYE-SYNC equipment during the competition to detect athletes and determine whether they can continue the game. Stanford University's sports medicine program believes that the device can become the gold standard for exercise-related concussion diagnosis, and it can be applied from high school to professional competition.
Although sports and military are currently the main focus of this device, the impact of eye tracking software can be further extended to other areas. It can basically detect the level of attention of the user, in addition to possible brain trauma such as concussion, but also determine whether fatigue will affect their status. This allows companies to interact with content based on their current level of attention. In fact, the device will read your mind and determine how well the user accepts the presented content at any given moment.
There are many companies currently studying VR technology, including eye tracking software, such as Facebook's Oculus and Eyefluence. Whether SyncThink's patents will prevent these companies from exploring similar technologies remains to be seen.
SyncThink has entered into a partnership with the Brain Trauma Foundation, studied 10,000 users under clinical conditions, and created an eye movement standard database. With this database, EYE-SYNC devices can compare relevant results when analyzing a person's condition. The two sides also published more than 20 peer-reviewed research articles to discuss and describe the impact of concussion on visual attention.
Does this technology really know what you are thinking? This is a difficult question to answer. It cannot guess your favorite color or the number you are thinking about, but the technology can identify your cognitive function through eye movements. We often associate virtual reality with games, travel, and education, but SyncThink offers VR enthusiasts a new possibility, especially in the medical field.
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