Artificial intelligence can be said to be one of the topics with the highest social concern this year. Since 2016, the color TV industry has begun to lay out and land artificial intelligence. This year, artificial intelligence TV products have become more mature and the lineup has grown. On the 26th, in the artificial intelligence TV industry summit forum held in Beijing on the 26th, the China Electronic Chamber of Commerce and JD.com’s Home Appliances jointly released the “2017 Artificial Intelligence TV White Paper” (hereinafter referred to as the “White Paper”), which introduced the status quo and development trend of the domestic artificial intelligence TV industry. .

At the same time, the “Artificial Intelligence Television Industry Alliance” formed by the China Electronic Chamber of Commerce and JD.com’s home appliance co-sponsored by Changhong, TCL, Hisense, Storm, Xiaomi, LeTV, Microwhale and other 20 companies and organizations was formally established. The forces of various industries and academia will collaborate in cooperation to jointly promote the integration of artificial intelligence technology and television industry in technological innovation, application breakthroughs, and marketing promotion.

White Paper Launches Artificial Intelligence TV Definition

As one of the emerging industries in which the state explicitly proposed to “accelerate cultivation” and write national government work reports, the field of artificial intelligence has achieved rapid development in recent years, and the application of artificial intelligence TVs to represent artificial intelligence technology in the consumer sector has also achieved a stage. As a result, several TV manufacturers have launched color TV products that use artificial intelligence as their selling point, such as Changhong CHiQ TV Q5N, Xiaomi TV 4, TCI Internet sub-brand Thunderbird, Mini Whale Smart Voice TV 2.0, and Storm X5 ECHO. , Cool open U3B series, popular Q series and other products are based on artificial intelligence as the main promotion point.

Artificial Intelligence TV Products Listing and Promotion Process

However, because the development of the artificial intelligence TV industry is still in its infancy, the definition is not clear, and the definition is not clear. Not all TVs with artificial intelligence labels are artificial intelligence TVs, and some can only realize simple voice interaction and lack of artificial intelligence. Unique "cognitive-judgment-decision-making" ability.

The essence of the definition of Artificial Intelligence TV in the White Paper is that it can “receive user instructions through sensors, rely on basic applications and basic data platforms to identify and understand user goals, make feedback and processing, and at the same time rely on perfect technical logic and big data operations. Deep learning algorithm, analyzing user habits, mastering user preferences and behavioral logic to achieve more precise interaction and personalized content recommendation.”

Cognitive high-tech good artificial intelligence or TV standard

According to a survey conducted by the Consumer Electronics Research Office of the China Electronics Chamber of Commerce regarding consumer awareness of new technology for color TVs in recent years, in several new technologies for the OLED, quantum dots, lasers, and artificial intelligence that are relatively popular in the Chinese color TV market in 2017, consumers Intelligence sequencing is 38% artificial intelligence, OLED22%, quantum dots 12%, laser 8%. Artificial intelligence can be said to be one of the topics with the highest social concern this year. Since 2016, the color TV industry has begun to lay out and land artificial intelligence. This year, artificial intelligence TV products have become more mature and the lineup has grown.

Zhang Subing, director of the Center for Conformity Testing of Digital TV Standards at the Ministry of Industry and Information Technology, said that the current level of intelligence in artificial intelligence TV products has been greatly improved. National Digital Audio & Video and Multimedia Product Quality Supervision and Inspection Center for samples of more than 10 manufacturers such as Changhong, Storm, Thunderbird, LeTV, Microwhale, Xiaomi, and Hisense submitted by Jingdong Household Appliances, starting time, voice recognition method, voice recognition Accuracy, speech recognition time, smart search accuracy, smart recommendation accuracy rate, and intelligent service are multiple dimensions to comprehensively evaluate current levels of artificial smart TV products. The inspection data shows that, at this stage, the industry average voice recognition accuracy of mainstream artificial TV products is 97%, the average voice recognition time is less than 3 seconds, and the smart recommendation accuracy rate is 93%. There is no problem for the user's normal interaction. However, Zhang Subing added that compared to the above indicators, the intelligent search capability of TV needs to be improved, and the scope of smart recommendation can be expanded and refined. Overall, there is still a certain distance between the current product and the real artificial intelligence.

According to Lu Jiebo, a well-known household electrical appliance expert and deputy secretary-general of the China Electronic Chamber of Commerce, the application of artificial intelligence technology, which is simple in operation, can be used to dialogue with people, and is autonomously judged by big data, gradually penetrates into every life scene. Under the background of smart life, the traditional simple high-quality, good sound quality, large screen, and more content are not enough to support TV as a home entertainment center. Artificial intelligence has injected new vitality into TVs, realized convenient control, multi-functional applications, and connected home appliances, consolidating the status of TV home entertainment centers. TVs that do not have artificial intelligence technology will become a non-viable display.

Pushing product upgrade Jingdong to create "artificial intelligence color TV Festival"

Jingdong Big Data shows that artificial intelligence TV has achieved rapid development in the Chinese market. In the past year, Jingdong continued to increase the frequency of “artificial intelligence” keyword search, indicating that with the improvement of living standards, people are increasingly favoring artificial intelligence products with a sense of technology and fashion. Currently, consumers are paying attention to the quality and sound quality of their TVs and paying attention to the artificial intelligence function. It is precisely based on this trend that Jingdong United Technologies Co., Ltd. established a joint venture company, Linglong Technology, an artificial intelligence TV. It is this company's focus on the future of smart home smart core home terminal devices.

With the increase in consumer awareness of artificial intelligence products, the category of artificial intelligence televisions has steadily expanded. In July 2016, artificial intelligence televisions accounted for 13.3% of Jingdong Flat-panel TV SKUs (inventory units). By July this year, they have doubled to 26.5% and doubled within a year.

Yang Zisheng, general manager of the black-metal marketing department of JD.com's home appliance division, said that the current display technology and audio technology are quite mature. Consumers are generally satisfied with the quality and sound quality of flat-panel TVs, and the rapid development of artificial intelligence technology has brought about. The features of new features can stimulate consumers' desire to adopt fresh taste and become the biggest new growth point in the television field.

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