The net profit of Zhaochi's 2012Q4 returning home increased by 10.2% year-on-year and the net profit margin was 8.2%. The company is still on the growth track. The company's TV orders will be full and the LED business will continue to be heavy. In the fourth quarter, the net profit attributable to shareholders of the parent company was 123 million yuan, a year-on-year decrease of 14.2%. The company's net profit margin 2012Q4 was 6.6%, while 2011Q4 was 8.8%.
The company said that in addition to the decline in gross profit margin, it is also affected by a number of factors. Excluding the impact of policies and sporadic factors, the net profit attributable to shareholders of the parent company in the fourth quarter was estimated at 158 ​​million yuan, a year-on-year increase of 10.2%. After adjustment, the 2012Q4 net profit margin was 8.2%.
The orders of the Zhaochi TV are full and the technical reserves are sufficient. At present, the company's TV orders are full and have been scheduled for April. In 2013, the company will promote the “second-generation DLED†products, which are more advantageous in design and cost than traditional direct-lit TVs. The network machine will also be one of the key investment directions in 2013.
In addition, the company's LED business continues to be heavy. In 2012, LED packaging realized revenue of 300 million. In 2012, the company's TV sets all use the LED lights of the assets. At the same time, many local TV manufacturers have switched from using the overseas (Taiwan) lamp beads to the domestic lamp beads. In the domestic TV backlight field, the company's market share in 2012 reached 10%. Executives hope that the market share will reach 15-20% in 2013. LED lighting bead packaging, LED lighting has also made progress.
In the next year, the company's development path is clear, and TV as a main business is still expected to maintain rapid growth. The focus of future development is likely to switch to LEDs.
The company said that in addition to the decline in gross profit margin, it is also affected by a number of factors. Excluding the impact of policies and sporadic factors, the net profit attributable to shareholders of the parent company in the fourth quarter was estimated at 158 ​​million yuan, a year-on-year increase of 10.2%. After adjustment, the 2012Q4 net profit margin was 8.2%.
The orders of the Zhaochi TV are full and the technical reserves are sufficient. At present, the company's TV orders are full and have been scheduled for April. In 2013, the company will promote the “second-generation DLED†products, which are more advantageous in design and cost than traditional direct-lit TVs. The network machine will also be one of the key investment directions in 2013.
In addition, the company's LED business continues to be heavy. In 2012, LED packaging realized revenue of 300 million. In 2012, the company's TV sets all use the LED lights of the assets. At the same time, many local TV manufacturers have switched from using the overseas (Taiwan) lamp beads to the domestic lamp beads. In the domestic TV backlight field, the company's market share in 2012 reached 10%. Executives hope that the market share will reach 15-20% in 2013. LED lighting bead packaging, LED lighting has also made progress.
In the next year, the company's development path is clear, and TV as a main business is still expected to maintain rapid growth. The focus of future development is likely to switch to LEDs.
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