2015 was a fast-growing year for the color TV industry. Looking back at the domestic color TV market in the first half of 2015, it showed a warming trend. With the development and improvement of technologies such as 4K and ultra-thin technology, as well as changes in channels and other aspects, the color television market has experienced rapid speed of iterations.
According to statistics, in the first half of 2015, the retail volume of the color TV market reached 12.92 million units, an increase of 4.7% year-on-year; retail sales amounted to 73.3 billion yuan, an increase of 5.3% year-on-year. The 4K and ultra-thin TVs are rapidly surpassing the first-to-market curved-surface TVs with rapid momentum and become the new darling of the high-end TV market. In response, companies have increased their efforts in the high-end market, especially in June, coincided with the 618 node, brand competition is intensifying, and competition is particularly fierce.
According to the latest online monitoring results provided by the JDW Big Data Research (mainly including Jingdong and Suning), the distribution of market share of branded TV sets in June was as follows:
From the above table, it can be clearly seen that Skyworth TV accounted for 8.06% of the overall market share in June, and TCL TV's market share was 7.54%. Below, Xiao Bian analyzes the sales of TVs of Skyworth and TCL in June through some statistical data.
Comparison of the introduction of new Skyworth and TCL new products in June
From the above table, we can see that in June, the two new brands launched by Skyworth and TCL were 53 and 20 respectively. The data shows that the price positioning of Skyworth's new products is mainly concentrated in the price range of RMB 3000-6000. The new products in the low-end price range and high-end price range are the low-end 9 models and the high-end 14 models respectively. In June, Skyworth’s newest model, the highest price is an ultra-high-definition 4K smart LCD TV model 75E8900 75, priced at 32,999 yuan.
Let's look at TCL's new products in June. In the high-end and low-end price ranges, there is a hobby, and the number of new products is relatively even. The low-end models are 7, 7, and 7, respectively, for a total of 20 models. TCL's newest product in June was the 65-inch 4K ultra-high definition smart LCD TV model L65E6800A.
Skyworth and TCL Hot Products in June
In the comparison between Skyworth and TCL's two hot-selling products, Xiao Bian selected two top-five hot-selling products for analysis. According to the data, Skyworth TV's market share of hot-selling products on Jingdong Suning's two e-commerce platforms is classified by price range. It can be seen that the products with prices between 1000-2000 yuan are 3.63% and 5.79% respectively. The prices range from 2000 to 3,000 yuan, and the two figures are 0.93% and 4.30% respectively. The products with a price of more than 3,000 yuan accounted for 0.73% and 1.88% respectively.
Look again at TCL TV, in Jingdong Suning, the market share of hot products, through the price range classification, the price of products in 1000-2000 yuan, occupying market share were 2.58% and 4.11%, the price in 2000-3000 yuan The market share between products is 0.82% and 1.20%, respectively, while for products above 3,000 yuan, the two data are 1.90% and 3.54% respectively.
From the market share of each price product, it can be clearly seen that on the one hand, the price of smart TVs has become more and more obvious. On the other hand, when consumers choose TVs, they still choose price advantages. Obvious product.
June Skyworth, TCL's Total Share of Jingdong Suning
According to JDW statistics, in June, the total market share of Skyworth TVs in Jingdong was 5.53%, and the sales share was 4.33%. Above Suning, the two data were 13.62% and 11.41% respectively. Looking at TCL again, the two figures are 5.85% and 5.54% respectively in Jingdong, and 9.96% and 8.45% respectively in Suning.
In terms of total sales, Skyworth’s product sales in each price range are basically better than those of TCL. From the perspective of the new brands of two brands and the characteristics of televisions, as the control center of smart homes, smart TVs with large screens and Internet access are the control centers in the smart home environment. From the current point of view, smart TVs have entered the era of ultra-high-definition 4K TVs, and high resolution, ultra-lightweight, ultra-thin, and more energy-efficient are the future directions for the development of smart TVs.
According to statistics, in the first half of 2015, the retail volume of the color TV market reached 12.92 million units, an increase of 4.7% year-on-year; retail sales amounted to 73.3 billion yuan, an increase of 5.3% year-on-year. The 4K and ultra-thin TVs are rapidly surpassing the first-to-market curved-surface TVs with rapid momentum and become the new darling of the high-end TV market. In response, companies have increased their efforts in the high-end market, especially in June, coincided with the 618 node, brand competition is intensifying, and competition is particularly fierce.
According to the latest online monitoring results provided by the JDW Big Data Research (mainly including Jingdong and Suning), the distribution of market share of branded TV sets in June was as follows:
Comparison of the introduction of new Skyworth and TCL new products in June
Let's look at TCL's new products in June. In the high-end and low-end price ranges, there is a hobby, and the number of new products is relatively even. The low-end models are 7, 7, and 7, respectively, for a total of 20 models. TCL's newest product in June was the 65-inch 4K ultra-high definition smart LCD TV model L65E6800A.
Skyworth and TCL Hot Products in June
Look again at TCL TV, in Jingdong Suning, the market share of hot products, through the price range classification, the price of products in 1000-2000 yuan, occupying market share were 2.58% and 4.11%, the price in 2000-3000 yuan The market share between products is 0.82% and 1.20%, respectively, while for products above 3,000 yuan, the two data are 1.90% and 3.54% respectively.
From the market share of each price product, it can be clearly seen that on the one hand, the price of smart TVs has become more and more obvious. On the other hand, when consumers choose TVs, they still choose price advantages. Obvious product.
June Skyworth, TCL's Total Share of Jingdong Suning
In terms of total sales, Skyworth’s product sales in each price range are basically better than those of TCL. From the perspective of the new brands of two brands and the characteristics of televisions, as the control center of smart homes, smart TVs with large screens and Internet access are the control centers in the smart home environment. From the current point of view, smart TVs have entered the era of ultra-high-definition 4K TVs, and high resolution, ultra-lightweight, ultra-thin, and more energy-efficient are the future directions for the development of smart TVs.
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