As a display technology in the future, OLED has attracted wide attention from the industry and users. However, in the increasingly hot Internet TV field, no one company has applied this technology. In this year's AWE2016, Coolopen made up for this regret and brought its own brand new OLED TV product, Cool Open T55 OLED. This product is the first OLED TV in the field of Internet TV. Such an exciting product is also eye-catching at this AWE exhibition.
The friends who are concerned about Cool Open know that with the introduction of this new product, Cool Open has adopted the strategy released by Beijing and Shanghai at the same time. On the 10th of March, Kukai held the theme conference of "Innovation Play Attitude" held at the Bird's Nest in Beijing. At the meeting, Mr. Wang Zhiguo, chairman of CooCool, explained the product in detail. However, just after the press conference ended, Mr. Wang Zhiguo went to the AWE site in Shanghai without stopping. In the media interview, Chairman Wang Zhiguo also explained the future development direction of the brand for us. At the same time, Mr. Wang Zhiguo's excitement over this new product is full of words.
Improve product quality to create a private custom
For the opening press conference held in Beijing on March 10, Mr. Wang Zhiguo said that everyone at the scene was shocked by this new product. Even he himself was deeply attracted to this TV. He believes that this T55 OLED TV is the most beautiful television on the market.
Cool open T55 OLED TV in addition to ultra-thin and ultra-clear features, that is, the use of walnut wood TV as a TV base, so that the grade immediately on the rise.
According to Mr. Wang Zhiguo, this cool open new T55 OLED TV will provide customized services in the pre-sale. Users can engrave their names on this walnut board so that each TV is a private custom product.
He also said that the current core product of Kukai is two TVs, one is the newly released CoolTV T55 OLED TV, and the other is the T55, a module TV released last year. "The launch of OLED TV is an improvement of our brand as a whole. Cool open will release more new products from April to May this year," said Wang Zhiguo.
Seeing the technology to grasp the development space
At present, compared with front-end display technology, OLED can be regarded as a faction, and LCD TVs that are constantly optimized in technology can also be used as a faction. Mr. Wang Zhiguo said that he is very supportive of OLED, which is why the company launched OLED TV.
He believes that the reason for this judgment is that because of the color gamut, the gamut coverage of OLED TVs is 108% higher than that of the standard image quality gamut. This way, OLEDs will be higher at the starting point. Big cuts, but also to give users a better experience.
For the current very mature display technology, Wang Zhiguo said that their upside is very small. Even if they can make slight changes to the picture quality, this technology will not become a development trend. Further development may still be lower than the standard of OLED. . “Cool Kai believes that it is the trend that is most difficult to resist on the road to development. Now, why is the cost of OLEDs high? It is because of the good product rate. We want to let users feel the importance of OLEDs through this new product.
Wang Zhiguo stated that he would rather spend thousands more on OLEDs. In fact, the cost per day is very small for one year, but he can bring visual enjoyment for five to eight years. This is very worthwhile, so we must do it. OLED.
He also believes that ultra-thin TVs are not only full of technology but also look beautiful and beautiful. Hanging on the wall is much stronger than traditional LCD TVs. Since the OLED uses organic pixels for self-luminescence, the screen can be made very thin, and it can also be made into a flexible screen. The space for development is very large.
Customize travel projects to create new experiences
For the launched customized tourism project, Wang Zhiguo said that this is an open and extended service area that can bring different services to users. But what direction to use as a service, Cool open is through the consideration of data.
Kukai didn't start a tour service at the beginning. He just introduced some travel apps. However, by integrating the attractions and videos in the APP, he achieved a very good result. And this growth trend is very obvious, so Cool Open believes that this is where the needs of users are.
Coocaa has done tracking interviews for some users who love travel, but the results are bad travel experiences. For example, in the Sanya shooting area, if you are the one who is not in the area, it is either not allowed to enter or is blocked. We must understand that each tourist attraction does not provide all the services for tourists.
Wang Zhiguo believes that Chinese people sometimes like to spend a lot of money on their own travel feelings, but most of them are for others to see. He also had this idea and wanted to share these with his friends. But in this process, both the camera and the scene are flawed.
Kukai Tourism Project should enhance the capabilities of tour guides without increasing the cost for users. At the same time, Kukai will also step up negotiations with the scenic area, at least opening up the locations designated by Kukai.
Wang Zhiguo also introduced that drones will be used when traveling, not only to capture the entire scene, but also to allow users to experience immersive feelings. This is an effect that the photographs do not have. CoolOpen can provide such services for users and does not need to purchase, but if users have demand for this, they can also purchase.
Create Ecological Win-Win and Consolidate Our Strength
Wang Zhiguo said that the core concept of Cool Open is the entrance to the living room, but it will not be professional in everything. If anything is done, it is equivalent to ruining the platform. Therefore, Kukai insisted on cooperating with the competent partners in the industry to enhance the flow of Cool Open. This is the so-called ecological win-win situation.
Wang Zhiguo once said that about 15 Internet TV brands were born in China last year, and there will be less than five left in this year. Wang Zhiguo said that this sentence will definitely be extended this year. At present, there are two kinds of people who do Internet TV. The first one is to do a good job of products, and the second is to get busy.
He believes that the majority of the crowd is busy, because the eyes of the industry in the last year have gathered in this area. For capital operation, when a brand is rapidly advancing, it really needs to use hotspots as a shortcut. However, the entire focus has left the smart TV. After watching the lively audience, the heat naturally drops.
Some brands want to gain the favor of users through the actions of Bo’s eyeballs, but they are counterproductive. Selling hundreds of thousands of units a year is meaningless. Wang Zhiguo believes that at present, some brands that have not yet found their own development path will still launch products, which will cause great harm to users. He believes that only those brands that really have strength will persist, and others will basically disappear.
Building its own barrier hardware is still a top priority
Wang Zhiguo believes that it is very important to establish its own brand barriers in the industry. If it is said that a television can work normally for five years, then his quality and after-sales service can be assured.
Wang Zhiguo frankly stated that Cool Open is a sub-brand of Skyworth. He is always looking for the advantage of Skyworth. In fact, it is the quality barrier accumulated in the industry in 25 years and the other is the service barrier. This height is hard to reach for other Internet TV brands. He also said that as a smart product, first of all you have to have reliable hardware to have software services, so the hardware must pay great attention.
"The biggest difference between CoolOpen and other brands is the quality barriers established by Skyworth. Coolopen has certain advantages in both quality and after-sales," said Wang Zhiguo.
He said that on the basis of guaranteeing quality and after-sales service, Kukai will provide users with some practical functions. For example, when the user asks questions, Kukai will respond in the first place and help the user in the first time. Solve the problem.
At the same time, Cool Open still defines a theme this year, "Home Entertainment is More Healthy." At present, people's dependence on mobile phones is very high. CoolOpen is committed to allowing users to make a transition in entertainment. Lose your cell phone and find ways to bring your family together. For this method we will get feedback from users and accumulate good places, which is also difficult for traditional companies to achieve.
Kuang Kai Wang Zhiguo, Chairman
The friends who are concerned about Cool Open know that with the introduction of this new product, Cool Open has adopted the strategy released by Beijing and Shanghai at the same time. On the 10th of March, Kukai held the theme conference of "Innovation Play Attitude" held at the Bird's Nest in Beijing. At the meeting, Mr. Wang Zhiguo, chairman of CooCool, explained the product in detail. However, just after the press conference ended, Mr. Wang Zhiguo went to the AWE site in Shanghai without stopping. In the media interview, Chairman Wang Zhiguo also explained the future development direction of the brand for us. At the same time, Mr. Wang Zhiguo's excitement over this new product is full of words.
Improve product quality to create a private custom
For the opening press conference held in Beijing on March 10, Mr. Wang Zhiguo said that everyone at the scene was shocked by this new product. Even he himself was deeply attracted to this TV. He believes that this T55 OLED TV is the most beautiful television on the market.
Cool open T55 OLED TV in addition to ultra-thin and ultra-clear features, that is, the use of walnut wood TV as a TV base, so that the grade immediately on the rise.
According to Mr. Wang Zhiguo, this cool open new T55 OLED TV will provide customized services in the pre-sale. Users can engrave their names on this walnut board so that each TV is a private custom product.
He also said that the current core product of Kukai is two TVs, one is the newly released CoolTV T55 OLED TV, and the other is the T55, a module TV released last year. "The launch of OLED TV is an improvement of our brand as a whole. Cool open will release more new products from April to May this year," said Wang Zhiguo.
Seeing the technology to grasp the development space
At present, compared with front-end display technology, OLED can be regarded as a faction, and LCD TVs that are constantly optimized in technology can also be used as a faction. Mr. Wang Zhiguo said that he is very supportive of OLED, which is why the company launched OLED TV.
He believes that the reason for this judgment is that because of the color gamut, the gamut coverage of OLED TVs is 108% higher than that of the standard image quality gamut. This way, OLEDs will be higher at the starting point. Big cuts, but also to give users a better experience.
For the current very mature display technology, Wang Zhiguo said that their upside is very small. Even if they can make slight changes to the picture quality, this technology will not become a development trend. Further development may still be lower than the standard of OLED. . “Cool Kai believes that it is the trend that is most difficult to resist on the road to development. Now, why is the cost of OLEDs high? It is because of the good product rate. We want to let users feel the importance of OLEDs through this new product.
Wang Zhiguo stated that he would rather spend thousands more on OLEDs. In fact, the cost per day is very small for one year, but he can bring visual enjoyment for five to eight years. This is very worthwhile, so we must do it. OLED.
He also believes that ultra-thin TVs are not only full of technology but also look beautiful and beautiful. Hanging on the wall is much stronger than traditional LCD TVs. Since the OLED uses organic pixels for self-luminescence, the screen can be made very thin, and it can also be made into a flexible screen. The space for development is very large.
Customize travel projects to create new experiences
For the launched customized tourism project, Wang Zhiguo said that this is an open and extended service area that can bring different services to users. But what direction to use as a service, Cool open is through the consideration of data.
Kukai didn't start a tour service at the beginning. He just introduced some travel apps. However, by integrating the attractions and videos in the APP, he achieved a very good result. And this growth trend is very obvious, so Cool Open believes that this is where the needs of users are.
Coocaa has done tracking interviews for some users who love travel, but the results are bad travel experiences. For example, in the Sanya shooting area, if you are the one who is not in the area, it is either not allowed to enter or is blocked. We must understand that each tourist attraction does not provide all the services for tourists.
Wang Zhiguo believes that Chinese people sometimes like to spend a lot of money on their own travel feelings, but most of them are for others to see. He also had this idea and wanted to share these with his friends. But in this process, both the camera and the scene are flawed.
Kukai Tourism Project should enhance the capabilities of tour guides without increasing the cost for users. At the same time, Kukai will also step up negotiations with the scenic area, at least opening up the locations designated by Kukai.
Wang Zhiguo also introduced that drones will be used when traveling, not only to capture the entire scene, but also to allow users to experience immersive feelings. This is an effect that the photographs do not have. CoolOpen can provide such services for users and does not need to purchase, but if users have demand for this, they can also purchase.
Create Ecological Win-Win and Consolidate Our Strength
Wang Zhiguo said that the core concept of Cool Open is the entrance to the living room, but it will not be professional in everything. If anything is done, it is equivalent to ruining the platform. Therefore, Kukai insisted on cooperating with the competent partners in the industry to enhance the flow of Cool Open. This is the so-called ecological win-win situation.
Wang Zhiguo once said that about 15 Internet TV brands were born in China last year, and there will be less than five left in this year. Wang Zhiguo said that this sentence will definitely be extended this year. At present, there are two kinds of people who do Internet TV. The first one is to do a good job of products, and the second is to get busy.
He believes that the majority of the crowd is busy, because the eyes of the industry in the last year have gathered in this area. For capital operation, when a brand is rapidly advancing, it really needs to use hotspots as a shortcut. However, the entire focus has left the smart TV. After watching the lively audience, the heat naturally drops.
Some brands want to gain the favor of users through the actions of Bo’s eyeballs, but they are counterproductive. Selling hundreds of thousands of units a year is meaningless. Wang Zhiguo believes that at present, some brands that have not yet found their own development path will still launch products, which will cause great harm to users. He believes that only those brands that really have strength will persist, and others will basically disappear.
Building its own barrier hardware is still a top priority
Wang Zhiguo believes that it is very important to establish its own brand barriers in the industry. If it is said that a television can work normally for five years, then his quality and after-sales service can be assured.
Wang Zhiguo frankly stated that Cool Open is a sub-brand of Skyworth. He is always looking for the advantage of Skyworth. In fact, it is the quality barrier accumulated in the industry in 25 years and the other is the service barrier. This height is hard to reach for other Internet TV brands. He also said that as a smart product, first of all you have to have reliable hardware to have software services, so the hardware must pay great attention.
"The biggest difference between CoolOpen and other brands is the quality barriers established by Skyworth. Coolopen has certain advantages in both quality and after-sales," said Wang Zhiguo.
He said that on the basis of guaranteeing quality and after-sales service, Kukai will provide users with some practical functions. For example, when the user asks questions, Kukai will respond in the first place and help the user in the first time. Solve the problem.
At the same time, Cool Open still defines a theme this year, "Home Entertainment is More Healthy." At present, people's dependence on mobile phones is very high. CoolOpen is committed to allowing users to make a transition in entertainment. Lose your cell phone and find ways to bring your family together. For this method we will get feedback from users and accumulate good places, which is also difficult for traditional companies to achieve.
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