The winner of the chip design is good news. STMicroelectronics and NXP have won two chip "positions" in the design of Apple Watch. Austrian Microelectronics (AMS) and Dialog are each one chip, which is pre-made by Yole. It is estimated that the market for wearable electronic devices will grow steadily rather than a gimmick. Yole also pointed out that the wearable industry will ship 295 million units by 2020; market revenue will reach $90 billion.
However, most of the wearable market's revenue comes from the contribution of consumer and healthcare applications. There will be 75 million devices shipped in 2020; industrial and military applications will be less likely to be shipped. The amount is about 10 million units. Attention should also be paid to the strong growth market of this consumer wearable device. According to a survey, about 99% of consumers with wearable electronics will stop using wearable devices within 6 months. Nearly 50% of users stop using their wearable devices within a month, according to Tencent, the Chinese Internet service portal.
In fact, impulsive buying or fashion-based reasons can drive a market, which may explain why Yole believes that the wearable device market will create $20 billion in market value in 2015, especially when consumer wearable devices pursue traditional medicine. Equipment such as hearing aid shipments have significant explosive growth. The consumer wearable device market is dominated by fitness bracelets and smart watches. The medical care market, which includes hearing aids, sphygmomanometers and monitoring sensors, has a relatively slow growth and a small number of shipments, but it has a relatively high value.
Yole believes that software is the key! Because a single sensor can only generate data, but can not analyze and explain the meaning of the data. Both the algorithm and the software must translate this data into meaningful, reliable messages so that the wearable device can take the necessary action based on this data. On the other hand, the Yole report also mentions that Apple Watch integrates ST's Inertial Measurement Unit (IMU) with an STM32 microcontroller (MCU).
Apple Watch
Smart Glasses, Head-Up Display (HUD) and Smart Clothing are ideal for industrial and military use. Head-mounted displays increase functionality and soldier capabilities, and market value is expected to expand to $400 million by 2020. Yole pointed out that large companies such as General Electric (GE), Honeywell, Boeing and Airbus are testing or are ready to use HUD to simplify maintenance, increase productivity or provide workers with distance assist.
Apple Watch dismantling: in addition to Apple's European chip maker is also a winner
The non-European chip vendor winners at Apple Watch are Apple itself, which offers custom application-specific integrated circuit (ASIC) processors; Broadcom and Skyworks offer wireless local area network (Wi-Fi) systems; IDT Win wireless charging applications; and ADI grabs touch screen controllers; Maxim is responsible for providing audio chips for Apple Watch, Elpida/Micron and Toshiba/SanDisk are available The memory required for Apple Watch.
From Europe's chip makers, NXP and Austrian Microelectronics supply short-range wireless communication (NFC) radio transceivers; Dialog is the power control IC used by Apple Watch.
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