VR technology wants to land, the brain must be opened

"This year VR is said to be very hot, but for the public, it is just a concept, many people still don't know what it is." Perfect World (Beijing) Network Technology Co., Ltd. Vice President Eddie A few words about the development of VR (virtual reality) technology. The 11th ICIF animation game industry development forum was held recently, and dozens of related practitioners “sit and talk”, reached a consensus on this year's hot VR technology – to let VR land, the “VR+” mode of interactive experience It is the key.

Liao Xiangzhong, vice president of Communication University of China, also believes that ordinary people have not experienced the convenience of “immersion” and “interactivity” brought by VR technology. “We are still in the Stone Age of VR development.”

"But it also represents the development opportunity of VR technology. In the future, the 'VR+' model is the direction of development." Shi Wei'an, secretary general of the animation game VR/AR Developer Alliance, said that since the essence of VR is 360° panoramic interactive experience The landing of technology must be combined with various industries - VR + animation, VR + movies, VR + games, and even VR + tourism are possible choices.

“This requires practitioners to open their minds and pay more attention to the user experience.” Shi Wei’an said that with VR technology, animation is not necessarily aimed at low-income groups, and adults are more interested in interactive experiences. New technologies can also be introduced for tourism projects. “If visitors wear VR equipment, they can swim in the Forbidden City and sit on the main hall of the Baiguan.”

The “Sidu Chishui” VR digital tourism project provides an example of the commercialization of VR technology. Last month, the first red culture VR war experience project in China, the “Sidu Chishui” project, officially settled in Chishui. The bloody Chishui Bridge, the cross-river cover war and the life-and-death rescue were combined with VR technology and opened to tourists. Going on the swaying suspension bridge, wearing VR glasses, the head is the rushing river flowing through, the ice chain is at your fingertips, not only the whistling wind, but also the streamer of the face needs to dodge. Shi Wei'an believes that combining technology with red tourism and immersive experience is an irreplaceable advantage of VR technology.

In order for VR to “fly into the homes of ordinary people”, continuous research and development of technology is also the key. It is understood that the current price of VR glasses and other equipment is still high, usually above five or six thousand yuan, "and nearly 80% of users expect the price to be less than 3,000 yuan." Yidi believes that VR technology is mostly used for entertainment projects, hardware investment It has become the threshold for its promotion among ordinary people, and this requires the development of technology to help.

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