Unlike the hardware and software underlying layers, there are not many opportunities left for entrepreneurs in the critical content areas of virtual reality.
Take video as an example. In terms of copyright of 3D movies, it is difficult for general companies to get the copyright of popular movies and TV series. The establishment of VR video library still depends on the video website. In terms of games, the higher production cost makes the current VR games are still mostly demos, and it is difficult for individual developers to develop mature and complete game versions.
With the improvement of VR awareness and the maturity of related industry chains, some changes are taking place quietly. In the video, iQiyi began to deploy VR video library in January this year, and the resources have already begun to see scale; On the other hand, Giant is officially involved in the field of VR games through "3D Journey", and previously, the VR hardware manufacturer Shanghai Music, which was established nine years ago, announced in an interview with reporters that it will be in line with domestic manufacturers in July and August. Launched an FPS work; in addition to the game maker itself, the touch technology that provides the engine for mobile game developers, it also publicly indicates that it will be put into the VR engine.
According to industry insiders, if the VR industry is likened to a wooden barrel, after the wave of this wave, the last board of VR may be filled. However, the height of the "water" in the barrel is another matter.
VR video library: first convert, then look around
As a manufacturer of VR earlier in the video field, Iqiyi said that since the layout began in January this year, the website has hundreds of copyright VR sources, including a large number of popular movies, VR video library. It has already begun to see scale.
But for iQiyi, there are also some helpless sufferings.
Ai Qiyi chief architect Yang Wei said that in addition to a small number of films with both 2D and 3D sources, many films only have 2D sources, and they still need to rely on later conversion to convert the source to 3D. Compared with the original 3D, the 3D film source after conversion has a certain shrinkage in effect, and the user experience is not ideal.
"Although helpless, but the current supplement of 3D film source is still late conversion + native 3D two heads, want to fully transition to the original 3D, need more time," Yang said.
This is not the result that Iqiyi wants to see. Native 3D relies on film and television companies that live on the upper reaches of the video site, but many film and television companies have not cited native 3D essential surround technology in their shooting. What you can't see, you can't see it naturally, this is the birth defect of the later transformation.
The reason why Yang Tao does not introduce the look around, is that it is attributed to the cost factor. "In fact, the current production of 3D movies is still high. From shooting, stunt production, post-processing, editing, etc., it is more expensive than 2D movies. a lot of".
Formally based on this, iQiyi is currently brewing a complete set of 3D filming solutions to provide upstream film companies, so as to increase the number of 3D movies in the shooting process.
Helping upstream film and television companies to look around is only the first step, and there is still some room for expansion in technology. Yang Wei believes that users only look around at a fixed point, and can't really simulate the environment. "There will be a three-dimensional view on some panoramic live broadcasts. Users can view the panorama at multiple points and introduce more interactive methods, such as Glove peripherals, improve the sense of presence of the scene."
In the end, iQiyi, which ran on VR content, hopes to establish a VR industry alliance and a set of industry standards, and to jointly establish an open VR collaboration platform for players in the VR industry. And iQiyi itself, in this short-term positioning on the VR platform is still only providing the 3D copyright resources required by VR, while providing related technology to reduce the cost of shooting.
VR games: technology, cost double
In addition to VR video, another important component of VR content----VR games, in addition to recognized technical issues, the cost issue seems to be more prominent.
Hou Yingtao, vice president of advanced technology for touch technology, said that although the VR mobile game industry has a high threshold, but the technical threshold is not high, sometimes a VR game may be made in a month, but the reason why VR games are rare, to a large extent It is because the cost is high.
"The effect of ordinary mobile games to 3D is generally not good. VR mobile games need to be specially produced, but the corresponding difficulty may be more than doubled, and the production cost is also greatly improved." Hou Yingtao believes that the game company is about business, for a still In the field of no success cases, various mobile game manufacturers did not dare to act rashly. "If you say it, you still don't make money, and there are a lot of pits."
For the pit in the VR mobile game, Hou Yingtao explained that on the one hand, the technology itself is still immature, and on the other hand, the user's awareness is still doubtful. The mobile game company does not know whether consumers will buy VR games. Accounts - This is no small risk for many mobile game companies.
For this reason, mobile game companies still have a lot of wait-and-see attitudes for the VR industry, and there are not many finished products. Touch is also in the early stage of VR engine layout; in the future, with the development of the industry, Hou Yingtao said that the touch Cocos engine will provide services for the whole industry, not limited to the previous cooperation with Storm Technology in VR.
In addition to VR mobile games, on the other hand, end-game vendors such as giants have publicly indicated that they will enter the VR game industry. However, unlike mobile games, the higher end of the threshold has encountered more technical problems.
Dong Xiaogang, the chief executive of the giant "3D Journey", said that in the end tour, the global R&D level of VR end-games is generally not high. The giants have to make some attempts and breakthroughs in the R&D process. River, in motion tracking, product interaction, hardware interface and many other issues, there are still some problems to be solved."
On the issue of adaptation, according to reports, "3D Journey" will be adapted to OculusRift, and is currently working hard to cooperate with more equipment vendors, even including the body bracelet for interaction, the giant will provide the underlying adapter and system Service, but it also takes a lot of time and effort.
However, even if there are some flaws in technology, Dong Xiaogang believes that VR games are definitely a big trend in the future. This kind of attempt to bring a better user experience is worthwhile. "Vision exploration and scene based on VR development. Eggs, hidden NPCs, etc., will increase the player's immersive feeling after the game is developed."
Content Vendor: The industry is getting faster, and the outbreak may be early
In addition to paying attention to the status quo of the VR content industry, some content manufacturers have some expectations for the industry more or less. However, compared to the optimistic sentiment of many VR hardware manufacturers, content manufacturers' expectations for the outbreak of the VR industry may be "relatively pessimistic."
In terms of video, Yang Lan believes that video providers like iQiyi will release some video sources before next year to alleviate the lack of VR hardware devices. However, this number still has a certain distance from the outbreak of the supporting industry.
In his view, after having a part of the content resources, you can further stimulate the hardware and the underlying aspects of the system to further optimize the experience. "Everything is done, it is possible to break out. Which one is not a short board, this is a mutual support. The process," Yang said.
He predicted that after 3-4 years, the VR industry will usher in a blowout. "After all, education users also need time, not only movies, but more 3D videos will appear, making the whole ecology more prosperous."
In terms of games, although there are not many companies that announced their entry into VR, industry veterans said that it is not that game companies have neglected VR. On the contrary, many first- and second-line mobile gamers and end-game vendors are making secret efforts to carry out VR. Technology and talent reserve, keep track of the VR industry; some companies even consulted the VR team to buy prices, and set VR as the next stage of the direction.
According to reports, a mobile game company has previously acquired a VR game team, which is conducting research and development in a relatively remote campus. According to relevant sources, the CEO of the company will wait for the team's mobile game to technically attack and make the finished product, and then make it available to the world.
"Everyone is afraid that the VR squad is coming, but they are unprepared. This is a common idea of ​​such manufacturers, but it is not realistic to invest too much manpower and material resources before the rumors come," the industry source said.
In fact, in addition to more than 50 people like the Giants "3D Journey", more than 50 people are committed to VR R&D. Most game makers don't invest much in VR. The reason is mainly because it is difficult to see in the short term. To a significant return.
These will take time to prove.
Even some analysts believe that VR may be very similar to Html5, which has been heated up all the time. Although it is called Html5 years every year, Html5 is still far from true heat. In fact, VR, the industry is hot, hardware The bottom layer and the content all need to be reserved, and the part of the opportunity for the outbreak comes from it, and it is difficult to predict.
"The industry prototype may be there next year, but the real outbreak is really hard to say," said a game practitioner.
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