Li Zhongqun, general manager of Tengwangge Lighting In 2000, Li Zhongqun, who loved Tengyi since childhood, founded the “Tengwangge Lighting” in the ancient town as a sales window, and set up the production base in the hometown of rattan in Henan. Imitation products and fierce price wars have long plagued the long-term problems of lighting companies. Only personalized products can make enterprises stand out among many peers and occupy a larger market share. Li Zhongqun, who had been engaged in research and development for many years in the lighting industry, realized this. Combined with his love and woven foundation for his hometown rattan, he decided to open up a new world in the lighting industry, combining rattan and lighting to bring traditional Chinese culture concepts. Into the stylish lighting products. After six years of development, “Tengwang Pavilion” has become a leader in the ancient town rattan lighting industry. It has a team of about five or six hundred people, integrating design, development, production and sales. The products are exported to Hong Kong, Macao, Taiwan and Southeast China. The Middle East, Russia, Africa and other countries are very popular among overseas consumers. On July 12, 2006, “2006 China (Zhongshan) Lighting Enterprise Marketing Forum” was held in Zhongshan. This reporter was fortunate enough to interview the visionary entrepreneur Li Zhongqun, and asked him to share with us the concept of entrepreneurship and Outlook for the industry outlook. Personalized product profiling is not imitation. With the enhancement of people's aesthetic consciousness and the improvement of aesthetic standards, lighting has not only been used as daily necessities, but also as a work of art and people's lives. Therefore, lighting products are constantly innovating and unconventional, enterprises Also constantly looking for new development space. The rattan lamp is a very elegant lighting, not only for daily necessities, art, or handicrafts, it is firm, beautiful and durable. This kind of fashion lighting that incorporates the strong traditional culture is in line with the people's return to the original and elegant and noble, and this kind of handicrafts is just what ordinary companies can imitate. Mr. Li said with great confidence: "We are hand-woven into a decorative and functional rattan lamp by skilled operators according to the designer's and craftsman's design. Always after we launch new products. There is a corporate imitation, but the imitation of the rattan lamp is not as easy as other lighting, its craft and manufacturing can not be copied, and the extreme is just like God."


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