There are about 1 billion websites in the world, and they are growing at a rate of 5-7% every year. Despite this, only 3% of websites use share buttons-only 30 million websites.
More than 3 billion people use social networks, of which 10% are active users, and social network advertising spending has grown to US$50 billion in 2019. Social network celebrities, for example: Instagram celebrities, already know how to use their reputation to make money through social network advertising.
Sharpay will help all socially active users use their reputation to earn cryptocurrency.
Sharpay is a unique technology and a very simple sharing button. As long as the website puts the Sharpay button in any content and removes other old sharing buttons, users can get rewards for sharing. The system has anti-fraud protection and robot program defense functions, and pays the target audience based on CPV (cost per visit).
Sharpay's innovation-one click to share on multiple social media, and earn blockchain profits from sharing. This unique project has two innovative features. This technology is protected by Eurasian International Patent Priority.
Sharpay is a new type of SMM tool that can not only increase website traffic, conversion rate and sales, but also greatly reduce SMM costs.
Spreading the Sharpay technology will increase the usage rate of the website's sharing buttons (from 3% to 10%). Sharpay plans to achieve 50% growth, which is equivalent to 35% of the international market.
Sharpay will distribute 90% of its earnings every quarter to ensure the redemption of tokens from holders (investors and users). The plan started based on the results of the third quarter of 2018. The repurchase price is based on the nominal price of the 0.00003 ETH token, which is close to 0.01 USD (the price when it was officially released in November 2017).
Initially, Sharpay's tokens were issued on Ethereum according to the ERC20 standard, and the blockchain was used for financial registration purposes. In the next stage of Sharpay's development, it plans to develop and launch an independent decentralized blockchain system (POS-based BitShares fork), and then realize the migration of tokens. The blockchain will be used in social networking sites and Tokens are issued and distributed among users, and information is stored.
Starting from the second phase, the profits generated by the blockchain will not only increase the number of users, but will also attract website installation buttons.
Sharpay solution
Sharpay is a new generation of sharing buttons that allows one-click distribution of content on social media, and locates and rewards clicks. Contrary to traditional similar products, Sharpay provides multiple sharing of information, that is, users can publish content on multiple social media pages at the same time with one click. Information release has become more convenient; in addition, after sharing, each user can obtain tokens based on the blockchain.
Sharpay is a new and simple SMM tool for websites. It is based on a high-tech blockchain and combined with an incentive economic model. The Sharpay button expands traditional digital marketing methods and provides new possibilities for the promotion of digital content, goods and services. Sharpay corresponds to the established parameters and anti-fraud system to ensure effective promotion of content on the Internet, audience-oriented, and reward visitors for clicks.
Websites using Sharpay will significantly increase traffic and sales conversions. After the user clicks the Sharpay button and distributes the content of the website, they will receive a fair payment. The standard for measuring the payment amount is their level of activity on social media and the number of clicks on their published links by their subscribers: subscribers and clicks The more, the higher the reward for users who share the link.
For websites that distribute content, what interests them is the activity of popular users who sometimes have millions of subscribers, but their interactions are usually spontaneous (for example, in Instagram). Sharpay provides the market with new tools to systematize reaction. End users are basically Sharpay's main beneficiaries.
Sharpay has made the market better overall in its own way. Various economic entities are now easier to find and communicate with each other, and information related to quality products and services can now be distributed more quickly.
The popularization of the blockchain and the old technology of tokenization have promoted the rapid development of technology, which in turn doubled the above content, which opened a window for the revolutionary creation, development and success of the Sharpay project.
The appearance of the button
The Sharpay button can be any shape, for example, the button on this page, or it can be customized according to the design of the website. The Sharpay button can be any color and can be the logo of any priority social network. The main function of the button is the code, which will be activated when the button is clicked. If the options we provide are not enough to meet your requirements, we can use your design and match it with our code.
Now, Facebook, Twitter, LinkedIn, VK, Reddit, Telegram, Tumblr have been connected to the multi-platform sharing function of the working version of the Sharpay button. You can also copy the unique direct link and share it in forums, blogs, and comments.
We continue to work on connecting new social networks such as WeChat, Weibo, QQ, G +, Viber, and LiveJournal.
Sharpay's mission and formula
Sharpay's mission is to provide social media websites and users with new, mutually beneficial and convenient automated e-commerce content and product promotion tools, to increase content (information and products) distribution and conversion, to meet the needs of websites and users, and to easily realize the multi-platform sharing process In itself, as well as the monetized benefits brought about by the distribution of promotional content, it is to obtain digital tokens.
You share — we pay.
Sharing is a new kind of excavation.
Get your Sharpay!
Multi-platform sharing + token stimulation = increase the website's content distribution on social media, website traffic and internal KPI growth (number of active users, opinions, registration, sales, etc.) + access to user tokens (digital currency, encryption) Currency) convenience and possibility.
Technical Description
The Sharpay project system is designed based on the synthesis of blockchain technology, and aims to use tokens and multi-aggregation designed for content distribution (multi-platform sharing) for most of the world's leading social media and communication tools (Facebook, Twitter, VKontakte, etc.) API, increase system transparency, and promote content with economic stimulus measures.
System function model
Step 1 The website company/owner purchases a Sharpay token package, such as 100 tokens (worth 1 USD), and determines the goal-who will receive token rewards for sharing/multi-platform sharing and clicks.
Step 2 Users start to share content on social media, forums, blogs and web pages of communication tools.
Step 3 The Sharpay user account will be automatically created after the user shares content through the Sharpay button agreed to by the user for the first time. Each user gets his own rating in the system through the Sharpay scoring system (depending on the number of friends, the quality of subscribers, the user's activity, etc.). Then, based on the rating and the number of further clicks on the published link by the target visitor, tokens are paid. There are four types of ratings (zero, low, medium, and high) in the basic solution.
Step 4 Payment tokens to users immediately after sharing (if the website rewards users not only based on clicks, but also based on sharing), the tokens will be frozen by the system for 24 hours. In addition, the system will also reward users with tokens based on the target parameters established by the website and the number of clicks on distributed links.
Step 5 Sharpay will automatically check the availability of the content shared on the user page (will not be deleted) within 24 hours, count the number of clicks, and check the quality of visitors.
Step 6 If the check result is positive (the content on social media is available, the number of clicks is consistent with the quality), the reward will be calculated accurately and the tokens will be unfrozen. If the result is negative, the tokens will be returned to the website account. The system function algorithm can be displayed in the order in the following diagram:
*Users visit any website; view interesting content-Internet users visit any website (the website has our Sharpay multi-sharing button installed instead of all traditional sharing buttons)
** The user shares the content in social media-the user posts a link to interesting content on his social media page (one or more to choose from)
Owners of Sharpay tokens can sell on exchanges, or they can be repurchased by Sharpay at a price determined by the repurchase plan.
The possibility of converting Sharpay tokens into another cryptocurrency or currency depends on the level of development of the exchange market. Each social media user gets an independent score. Therefore, the number of tokens obtained for each multi-platform sharing is based on the total score of the user's social media, and the number and quality of the visitor's click on the target link established by the user.
Example 1: If a user clicks to distribute content in three social media, the user will get 3 tokens. If distributed in more social media, the number of tokens obtained will depend on the score of each social media . For example, FB and TW each get 2 tokens, and VK gets 1 token, for a total of 5 tokens.
Example 2: Suppose the website has received 28 shares after purchasing 100 tokens. Fifteen of them are qualitative (that is, qualitatively as the minimum value of 1 token), and 13 are higher grades-high quality (medium and high).
Therefore, the value of a token is equal to the value of a least effective (qualitative) share (hereinafter referred to as the least effective share).
The website can get 10,000 shares after paying 100 tokens, but there will be no more than 100 valid (paid) shares.
1 minimum effective share = 1 Sharpay token = 0.01 USD
Sharpay is currently being updated. In the basic version of the project implementation, only for the sharing of tokens. In the updated version, the website can pay tokens for sharing/multi-platform sharing and clicks at the same time. The system will be able to check the availability of the content shared on the user page. The website can also pay for sharing/platform sharing and clicks at the same time, or pay for sharing/platform sharing or clicks separately.
Users who share content links will receive tokens based on the following three combined indicators:
• The number of clicks,
• Target (sharer)
• Target (link clicker)
Technical characteristics
In order to optimize the work of the Sharpay project, the system has many technical features:
• Easy integration: The Sharpay multi-platform sharing button can be easily integrated into any Internet website that can integrate third-party APIs, which means that thousands of websites can install and activate the Sharpay button in less than 30 minutes.
• Built-in target determination function: Websites that have installed the Sharpay button will be able to optimize payment tokens (users’ tokens to be remembered) and fair fees for tokens for users (share content and include links), such as only for meeting necessary conditions User.
• "Social Capital": When users "share" content through the Sharpay button, they will be automatically evaluated in the Sharpay system based on their level of activity in social media (number of friends/subscribers, number of publications/reposts, etc.) And ranking, which in turn will affect the amount of rewards charged to each specific user, thereby reliably preventing bots, and providing popular users with an opportunity to obtain considerable high returns.
• Prevent fraud: In order to avoid abuse, the system is equipped with a mechanism to prevent bots and ad fraud, limiting the number and size of multi-platform sharing for daily/weekly/monthly payments, which will effectively deal with system cheaters.
• Easy to use: Basic users, in order to use the Sharpay button installed on any different website to start "multi-platform sharing" content, users do not need to learn blockchain, tokens and cryptocurrency technology, they only need to share and spread interesting content. The emergence of multi-platform sharing makes it easier and faster to share and spread website content. In addition, users will see their increasing token balance in the system. In the next development stage of the Sharpay system, users will obtain a personal private key to query the token balance, and convert the tokens into encrypted currencies or withdraw fiat currencies.
Principles of operation, installation, and convenience for the website
In order to successfully integrate and use the Sharpay multi-platform sharing button, the website only needs a few clicks to obtain the button code with a unique identifier, set the code on the website page, and remove all old button codes. After that, the button is ready for users (site visitors) to use for content distribution and promotion.
Multi-platform sharing, user convenience
Users (website visitors) can now easily "share" interesting content from the website to web pages on social media by clicking the Sharpay multi-platform share button. The appearance and customization of this new share button is no different from the old generation share buttons.
(In one of the button customization options, the digital balance of the token can be displayed directly on the button, and it has a cryptocurrency token sales function, which will attract users to click the Sharpay button and distribute the content).
If users are interested in distributing interesting website content, they can click the "Share" button to activate the Sharpay button, and a pop-up window will appear, where they can write content comments and choose to share on social media.
The feature and convenience of multi-platform sharing is that by clicking the "Send" button, users can choose to share with comments on multiple social media.
It is worth noting that in this process, users only need to activate any social media first, and Sharpay will automatically create a personal account and e-wallet for the user. The user can then log in to the account through oauth authorization at any time without having to enter a login name/password. When the project is converted to the blockchain, the user will get the private key from his/her wallet.
A stimulus economic model shared by multiple platforms
An important part of the overall system is the built-in economic model used to stimulate content distribution. After the user a) decides to "share" interesting content, b) writes his comments on the content, c) chooses the interested audience to share with him on social media, d) presses the «Send» button — user You will see the tokens obtained after distributing the content and the tokens accumulated in the Sharpay personal online wallet.
All this of course not only simplifies the process of distributing website content in social media (option-multi-platform sharing), forums and instant messaging tools, but also encourages users to repeat multi-platform sharing in the future by obtaining system token rewards "Earn" more rewards.
Compare with competitors
Compared with its predecessor, the usual old generation sharing aggregator, Sharpay has the following advantages (Analysis of Sharpay):
Sharpay business model
The basis of Sharpay's economic model is as follows:
• CTR is the percentage of users who click the Sharpay content sharing button to earn blockchain profits
• The number of websites and apps with buttons is the total number of websites and mobile apps with the Sharpay button installed
• The number of websites that purchased Sharpay tokens is the percentage of websites and mobile applications in the total number of buttons that use Sharpay tokens to encourage content distribution
• The average traffic on the website/month is the average visitor traffic of the website using the Sharpay button (Sharpay is analyzed by the public data of the monthly traffic of different websites on the Internet)
• The ratio of verified users who accept Sharpay tokens is the ratio of users who distribute content through the Sharpay button, and these content have passed the test of the internal anti-bot program of the Sharpay system
• CPV (Cost Per Visit) is the lowest cost for visiting a website (the cost equivalent to US dollars given to users by the website), which corresponds to the market value of 1 Sharpay token, starting from the nominal value at system startup
• The access fee for a verified user who receives Sharpay tokens is the minimum fee for a user's click/following (the fee that the user receives from the website is equivalent to USD), which depends on the Sharpay fee, relative to the click fee of the website
• Click efficiency ratio is the increase in click cost. According to the target (an indicator of relevance to the audience) and the audience quality parameters set by the website, the better the quality of the target audience, the higher the reward the website will give to users who share the link
• User activity rate (the amount of paid sharing per user per day) is the Sharpay anti-spam filter: With the help of the Sharpay button, how many links (total number) the user can distribute per day, the website will pay the user the following fees
• Sharpay fee is based on the percentage of actual token turnover, as an internal reward for Sharpay
Development scenario
The following are 3 models developed by Sharpay, depending on the result of the token sale:
Financial plan
The main source of Sharpay monetization is the commission provided by the token turnover in the system. In this financial plan, the calculation is based on the commission income plan.
Please note that in the future, we plan to launch an additional monetization method, that is, providing high-quality services and advertising placements in a multi-platform sharing window.
Sharpay's economic model is based on the following formula:
• Annual traffic (Sharpay button impressions) = number of websites and applications with Sharpay buttons × average traffic on the website/month × number of months in a year
• The number of impressions of the Sharpay button on the websites where the tokens are purchased = annual traffic (the number of impressions of the Sharpay button) × the number of websites where the Sharpay tokens are purchased
• The number of times the user clicks on the Sharpay button (shares) = the number of impressions of the Sharpay button on the website where tokens are purchased × CTR (click-through rate) × user activity rate (the amount of paid sharing by the user per day) × the number of months in a year
• The number of times a verified user clicks the Sharpay button (number of paid shares) = the number of times a user clicks the Sharpay button (number of shares) × the ratio of verified users who accept Sharpay tokens
• The click cost of the website = the number of times a verified user clicks the Sharpay button (number of paid sharing) × CPV (cost per visit) × click efficiency ratio
• User’s click cost = the number of times a verified user clicks the Sharpay button (paid sharing times) × the verified user’s click cost × click efficiency ratio
• Sharpay fee = CPV (cost per visit) × Sharpay fee size
• Total, Sharpay income = Sharpay fee
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