Oculus is the first company in the world to participate in the development of multiple VR heads. In the past year, Oculus has partnered with Samsung to develop two versions of Gear VR, as well as the Rift head display on the PC side. But the company is also facing growing competitors, including HTC Vive, Sony PlayStaTIon VR and the Google Daydream series. Oculus was then rely on to attract consumers? The answer is to invest in exclusive games, lower PC standards, foster a vast game ecosystem, and rely on Facebook's strong financial support.
Oculus talked about his plans at the third annual developer conference last week, and this time the scale is unprecedented. The event attracted more than 3,000 attendees and was a big breakthrough compared to the 1,000 attendees at the inaugural Oculus Connect conference in 2014. However, it is not surprising that with the VR heads of various consumer versions coming out this year, virtual reality will no longer be just a high-end trend. But that doesn't mean consumers will buy it.
VR is still a niche market, and Samsung and Oculus report that there are now more than one million Gear VR users, which sounds a lot, but it is still only a small part of the global population. The company will not publish accurate Rift sales data, but is expected to be much lower than Gear VR. .
In addition, Oculus's road to development is not always smooth. In the first half of this year, Oculus updated DRM to prevent HTC Vive users from using Oculus' exclusive games. However, Oculus eventually stopped this restriction due to widespread protests and boycotts. Despite being opposed, Oculus did not give up the development of exclusive games.
Jason Rubin, head of content at Oculus, said: "There are some players who use tools like Revive to avoid Rift's DRM head-up detection." But since Rift's exclusive game is optimized for Oculus hardware, users can only do it at Oculus. Get the best gaming experience on the go. Oculus will continue to monopolize content, "Everyone is doing an exclusive game," Rubin added, and if they don't, Oculus will be at a disadvantage. Exclusivity or not, it seems that monopoly gives Oculus the upper hand in the competition. First, they have a strong guarantee of Facebook's bank account. At last week's Connect conference, the company announced that it has invested $250 million in content development and will add $250 million in the future. This makes Oculus a terrible competitor because it can train more game development teams to develop games and applications, as well as carry out various innovative experiments.
For example, Oculus announced the "Asynchronous Space Warping" technology last week, which will reduce Rift's minimum requirements for PCs. In addition, they also showcased the VR all-in-one machine, and no competitor has announced a similar R&D project. While benefiting from its controller and room scale, HTC Vive is known as a more immersive VR system, and Oculus' touch controller and third sensor will also be available for sale, providing room-scale space experience.
In addition, Oculus is also working in the social VR space, for which Rift and GearVR are positioned not only for gaming and panoramic video experiences. They can also be used to communicate with friends and family, which is more attractive for the average consumer.
However, this does not mean that Oculus is on the road to success. Sony's PSVR is a cheaper device, and its PS4 console has already occupied a large user market. It remains to be seen how many of Google’s Daydream stores and how many Daydream-ready heads will be available in the next few months. And Samsung is facing a serious credit crisis because of Note7, Gear VR now looks like the prospect is not very good.
“This is a brand new industry, full of surprises and loss, and we need to continue to explore it,†Rubin said. But this is an interesting journey.
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