According to foreign media reports, Nielsen’s latest report stated that in the second quarter of this year, 24% of American households had smart speakers, and 40% of households had more than one smart speaker.
Amazon's Echo, Google Home, and Apple's HomePod have risen rapidly in recent years, and this trend seems to continue.
Nielsen pointed out that 45% of households that already have smart speakers plan to buy smart speakers again. 62% of households bought smart speakers in the past six months.
Although the sales of smart speakers have increased last year, the smart speaker market will continue to grow in the next few years.
The report shows that 90% of users use smart speakers to listen to music; 68% of users chat with their smart speakers; 81% of users use the voice assistant on smart speakers to obtain various information, such as traffic and weather conditions; 75 % Of users will query "factual information"; 68% of users use smart speakers to listen to news, set alarms and time.
According to this survey report, from Monday to Friday, the average time per user in the United States uses a smart speaker is 65 minutes. The usage rate of smart speakers peaked at weekends, with an average of 72 minutes of usage per day.
In September of this year, Adobe released its own research report showing that 32% of American consumers own smart speakers. And this figure can reach 50% before the end of this year.
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