On August 4th, Xiaomi Company warmed up on Weibo VR's Weibo account for many days. Today, it finally officially announced Xiaomi VR's first product, Xiaomi VR glasses toy version; yes, it is a sale. The price of 49 yuan VR box, the price is still on the official website after a small face deleted.
According to the official website, Xiaomi VR glasses toy version is actually a simple mobile phone box. The final feature is that the mobile phone warehouse adopts two-way zipper design and its appearance adopts Lycra material.
This is in line with previous industry speculation that Xiaomi VR glasses will adopt a design similar to Samsung GearVR or a VR all-in-one design, and even the first batch of VR devices that meet the Google Daydream standard is still very large. Although it is a bit confusing, it does not hide the ambition of Xiaomi in the VR, and the hardware itself may not be the most important.
The author first communicated with the head of Xiaomi VR and Tang Mu, the general manager of Xiaomi Film, to discuss the R&D team behind Xiaomi VR, the next hardware product, the content platform of Xiaomi VR and the daydreaming with Google. Cooperation and other issues. Although Tang Mu itself has made a lot of reservations about the suspense behind Xiaomi VR, the author has restored the Xiaomi VR strategy through multi-party information.
From these aspects, the strategic overview of Xiaomi VR:
First, the team: the ecological chain company hidden behind the exploration laboratory
On February 25 this year, Xiaomi HR official Amphi released microblogging, said Xiaomi Exploration Lab was formally established, and Xiaomi router general manager Tang Mu and Xiaomi co-founder Huang Jiangji were in charge. Lei Jun also said at the previous millet annual meeting that the first project of Xiaomi Exploration Lab was VR products.
In addition to the Xiaomi Exploration Lab, is there an eco-chain company involved? Lei Jun has been firmly speaking that apart from the four major pieces, they are all done by the ecological chain company. Tang Mu told the author that Xiaomi's VR products are mainly developed by Xiaomi Exploration Lab, but there is also an ecological chain company, which is located in Shanghai.
“Eco-chain companies are mainly responsible for production, but at the same time they also provide some technical assistance,†Tang Mu said. “But VR is still a new technology, so the definition of the whole product is still in the millet exploration laboratory. do."
In addition, Tang Mu also mentioned that the Xiaomi Exploration Lab team currently has 30 or 50 people responsible for the research and development of VR products, and Xiaomi has invested a lot of energy.
Second, the product: not just a 49 yuan box is so simple
Xiaomi VR currently only has two products, which is the Xiaomi VR glasses toy version announced today and a content platform - Xiaomi VR APP, things are obviously not so simple.
Xiaomi VR glasses toy version does not use Samsung GearVR class design, nor is it a VR machine. Therefore, there are no sensors such as gyroscopes and accelerometers in the interior, and there is no external touchpad and physical buttons, just a simple mobile phone box. Due to the limited performance of the gyroscope of the mobile phone itself and the fact that the mobile phone box has no interactive means, the Xiaomi VR glasses toy version is not suitable for playing VR games. Its biggest purpose is to watch the panoramic video, so Xiaomi himself defines this product as "Toy version".
Tang Mu said that the official version of the product will be launched in October. As for the specific product form, Tang Mu did not clearly explain it, but when we asked if it would be an all-in-one, he did not completely deny it; There is another suspense, which is a VR shooting product.
The hardware platform supporting the content platform - Xiaomi VR APP is also an extremely important product. According to the introduction of its official website, there are mainly various video content on this APP, and there is no mention of VR games.
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