On December 2nd, Stormwind Technology officially launched its first products, Ultralight TV, under its Storm TV. Introduced 55/50/42, respectively, three products, the main rose gold color.
First of all, from the price point of view, the final pricing for the three different sizes is:
55-inch version: 3799 yuan host +599 yuan host (including host upgrade within 3 years);
50-inch version: 2999 yuan host + 599 yuan host (including host upgrade within 3 years);
42-inch version: 1999 yuan host +599 yuan host (including host upgrade within 3 years).


As a new player participating in the Internet TV PK warfare, according to Feng Xin, founder of Storm Technology, he wanted to make Storm TV a smarter and more representative of the Internet in Internet TV.
Specifically speaking, it mainly focuses on Internet services and products. The main competitors for benchmarking are also set in Xiaomi and LeTV. I hope there are differences between them.
The following are some key points of Storm TV product itself:
System: How to make Internet more?
The system is the solution to Feng Xin's statement of the “more Internet” export. Storm TV CTO Pei Lailong specifically described the design logic of Stormwind UI, mainly reflected in these points:
1. Large-screen interactive optimization, clear entrance, maximization, exquisite, configuration and logic-free thinking. 2, simple and fast, accurate, direct, smooth, fast response, control completed in 200ms. 3, active service, user habits, data images, editing operations, user mutual assistance. 4, three-dimensional hierarchical architecture, natural space, content container UI. There are other details such as 30 seconds of automatic full screen.
Qi Lailong said that fluency comes from invisible places and is based on intelligent distribution mechanisms, intelligent early warning mechanisms, and system optimization (mainly memory) technologies.


Content: Still relying on integrating storm TV's VP Hou light to interpret the content operation and service, Hou photosensitive said that the most important thing in the OTT field is the license. Indeed, as stated, the final storm is the use of cooperation with the Central Guanghe Integrated Broadcasting Platform.
As a whole, the content ecology of Storm TV depends on integration, which emphasizes good, many, new, and sustainable. Mainly rely on these several content parties, i strange, China, Austrian flying animation (love to see children's playground) and so on. If you include 9600+ movies, you will be charged but direct tickets will be given. 73,000+ hour TV show. 75,000+ hours of variety entertainment. 1000+ hour documentary. 35000+ hours animation. More than 400,000 but high-fidelity music. 5000+ games.
In addition, improvements have been made to the details of the content and experience, such as the solution to selective annoyance: through big data and professional editing. Mainly reflected in the carousel, the speed of the theater, daily broadcast, all kinds of rankings, all kinds of special events and other products. In addition, a new application has been proposed, in which fandoms are single, similar to the columns of a bean or music website, allowing users to organize and share a list.
Hardware: Split Host and Integrated SoundBar
According to Liu Weiping, the storm TV, the four major technological breakthroughs in the hardware design have achieved a rose gold body design. Including: Aluminium-magnesium alloy one-fold bending, rose gold anodizing; high-temperature melting die-casting, pure artificial polishing, buy track plating. Steel plated galvanized one-hole stamping, rose gold paint; steel plate galvanized high temperature hot stamping, one stamping molding. Throughout the entire process, a total of 59 sets of precision molds were opened.



Another unique design is a split host design that can be switched one by one. At the same time, the speaker is designed with a one-piece Sound Bar. Then there are some details of the design, such as the plug face design, remote control big Biu key and so on.
In addition, the video and sound effects are technically emphasized that the video has introduced a professional image quality engine, left-eye engine (Liu Yaoping said this is also the reason to understand Feng Xin, known as the core technology of the storm). For sound effects, Dolby + dbx-TV sound effects were introduced.
Overall impression From the several products launched by Storm TV this time, relative to Xiaomi and Leshi, it is obvious to study the differences that opponents later played, whether it is split design body, or price setting, as well as UI and craftsmanship. Optimization and so on.
The introduction of the storm is more to illustrate that the influence of Internet TV to change the pattern of the traditional TV market has reached a deeper level.