On February 22nd, Sony held a new spring television conference in Shanghai and launched the new LCD TVs X9300E and X9000E 4KHDR series for the Chinese market. The biggest highlight of these two products is the flagship product with a price of $499,999. The X1 series 4K HDR image processing chip used on the Z9D.

It is worth mentioning that the X9300E adopts a freely rotatable angle rack that allows the TV to cling to the wall and allows flexible adjustment of the viewing angle. However, the larger the TV, the more difficult it is to adjust. The X9300E series also adopts a hidden design of the cable, which avoids the problem of staggered cables in the installation process. This helps the integration into the living room design.
In this conference, Sony also introduced the X9000E series, which is equipped with a 4K HDR image processing chip X1. Its performance in image quality is also very good. Like the X9300E, it supports upgrading to the Android Nougat (7.0) system. The content has also been greatly improved. Sony has reached cooperation with domestic content resource providers such as Huadian, Sohu Video, LeTV Sports, and QQ Music to ensure the richness of the content.
Price List Sony TV has always been very expensive, the X9000E and X9300E series televisions launched this time, have been listed and the lowest price is X9000E 55-inch version, the price is 8999 yuan, 65-inch version of the price is 15999 yuan The price of the 75-inch version is 28,999 yuan, while the Sony X9300E is available in three versions. The size of the 55-inch model is 13,999 yuan, the 65-inch version is 20,999 yuan, and the largest 75-inch version is 33,999 yuan. The 49-inch version of the X9000E will not be available until April.

X9300E and X9000E
To a certain extent, the X9300E is an upgraded product of the X9300D series TVs. It uses many technologies from the Z9D series to implement product upgrades. In terms of visual performance, the X9300E uses an advanced version of the 4K HDR image processing chip X1. The most important feature of this processing chip is the use of HDR dynamic image reconstruction technology, 4K HDR 14bit smooth gradient, dual image database and other technologies. The object is independently optimized to achieve a smooth transition of detail, and the brightness and darkness of the picture and the color tend toward the real environment. In addition, through the upgraded dynamic backlight system, the X9300E can achieve local light control, which can enhance the display of the layered and dark field performance, improve the contrast of the picture. The X9300E also supports HDR format Dolby Vision, which has previously achieved support for HDR10 and HLG two mainstream HDR formats. Sound quality Sony X9300E uses a new front-face 3 way speaker, which is much clearer than conventional downward emitting speakers, reducing sound loss and loss. It is worth mentioning that the X9300E adopts a freely rotatable angle rack that allows the TV to cling to the wall and allows flexible adjustment of the viewing angle. However, the larger the TV, the more difficult it is to adjust. The X9300E series also adopts a hidden design of the cable, which avoids the problem of staggered cables in the installation process. This helps the integration into the living room design.
In this conference, Sony also introduced the X9000E series, which is equipped with a 4K HDR image processing chip X1. Its performance in image quality is also very good. Like the X9300E, it supports upgrading to the Android Nougat (7.0) system. The content has also been greatly improved. Sony has reached cooperation with domestic content resource providers such as Huadian, Sohu Video, LeTV Sports, and QQ Music to ensure the richness of the content.

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