On the afternoon of December 4th, at the Third China Internet Audiovisual Conference, representatives of the TV industry organized a sub-forum discussion on the future development of the smart TV industry, focusing on the theme of “synthesizing and restructuring of smart TVsâ€. In recent years, although the emergence of smart TVs has had a huge impact on the traditional TV industry, the earliest smart TVs have only been put into the market for nearly two years. The new policies and business models have yet to be adjusted and perfected. The television industry faces both industries. The opportunities for integration are also facing the challenge of pattern reconstruction. As a representative of the new force joining the smart TV industry, PPTV TV's general manager, Chang Jiang, also gave a positive speech at the conference, expressed his viewpoints and analyzed the profound things in terms of hardware, software, and content.
Hardware selection diversified customized TV will become a trend
TV is different from mobile phones and computers at any time. From the perspective of industry experience, the cycle of television replacement is about 7 years. This shows that users will not change TV for the sake of pursuing new technologies and new experiences, but users will definitely want to buy one. An exclusive customized TV built to your liking.
On the other hand, with the development of technology, there are more and more choices of assembly hardware for televisions. The screen is straight, the brand and model of the chip, etc. These hardware and technology itself are not good or bad, but the key is to arrange them in a combined manner. Can match with the user's needs. Users want to listen to good sound effects, television is prominent in 3D visual technology, which obviously can not let users satisfied.
Chang Jiang firmly believes that the future must be the user at any time to change the company, rather than the company's unified model to sell to the user, the user demand as the center of the customized economic model will be the future development trend. PPTV TV's upcoming launch of the Liverpool Club Custom TV is a positive attempt. It takes into account the needs of fans in the selection of hardware. It will make the screen bigger and more colorful, and the chip will be more powerful and secure. Also more three-dimensional, restore the atmosphere of the stadium. This is an exclusive customized TV tailored to the loyal Liverpool fans in the Chinese market.
Intelligent software is the best tool to meet the needs of diversification and personalization
Chang Jiang said that the smart TV is a new TV product equipped with a smart operating system. Its operating platform can be expanded indefinitely. Starting from the diversified and personalized needs of users, software can start from three aspects, namely APP applications. Human-computer interaction (interface interaction, voice interaction, somatosensory interaction, mobile remote control interaction) and life scene construction.
While smart TVs have become the trend of TV development in the future, smart application development based on TV has also entered a new era. However, due to different operating system platforms and other reasons, TV-applied applications are simply copying mobile phones and computers. TV-based APP applications developed based on television characteristics also have enormous room for development, with the actual demand of television users as the dominant factor.
In human-computer interaction, the remote control of smart TVs is still transplanted from traditional TVs and PCs. Although in the last two years, some innovative interactive methods have gradually been applied to smart TVs, such as voice interaction, somatosensory interaction, mobile remote control interaction, etc. However, it is still not perfect and still needs smart accessories to support it.
As the center of living room entertainment, TV is also an important interface of the home Internet. It has natural convenience for the construction of life scenes, taking the family life scene as a starting point, and can integrate TV host, interactive mode, and peripheral products (such as camera, smart medical). Equipment, etc.) and system software (including cloud computing, big data, etc.), etc., to develop a series of scenarios of applications and services, so that television back to the center of family life.
The quantity of content is the premise also need to do a boutique custom service to improve the quality
Chang Jiang simply summed up the current three ways to watch TV content: Radio and TV cable broadcast, Internet broadcast control platform on demand and custom push. In the past, we always watched live channel broadcasts. However, there were many drawbacks, such as advertising, inability to fast-forward and return. On-demand coverage made up for the lack of live broadcasting. However, the on-demand resources were too large, and premium quality content was easily overwhelmed. It is also extremely inconvenient to find, and customized push just solves these problems. It uses back-end cloud computing to intelligently classify user preferences based on what the user has seen, and then implements customized push.
Chang Jiang said: "PPTV Cohesion itself is a company that does video content. This is our advantage, but its advantages also need to be played rationally and correctly. PPTV TV also pays attention to improving the quality under the premise of ensuring a sufficient amount of content. The user groups are designed to have highly targeted and influential fine content. In the future, PPTV TV will serve as a customized content service."
PPTV TV has made a variety of customized solutions for user's differentiated demand for content. The newly upgraded PPOS system has opened a LIVE channel, which is tailored specifically for young users to include sports events, live concerts, and games. Competitions and other live broadcast content, as well as PP Featured Channel, initiative to recommend to the user hot film cinema, variety entertainment and hit TV drama. The Liverpool-customized version of the TV has also opened a Liverpool channel specifically for fans, covering the team's event broadcasts, player interviews, fan interactions and club information. I believe that in the future, as the system continues to upgrade, users will also customize more refined and high-quality content.
Finally, returning to the discussion topic “Industry Integration and Pattern Reconstructionâ€, Chang Jiang analyzed and summarized and put forward a new TV model based on user needs. The video era is changing, and new user needs emerge in an endless stream. However, in this era of big video in innovation and transformation, no matter how to seek "new" and "change", as long as the user's needs are always taken as the center, a customized TV is made on the hardware. , make the operation simple, active research and development in the software, to achieve what users want, and finally in the content to the user really want to see the content, smart TV industry can be in the future more healthy and rapid development, and only insist on user needs as the center, television-related The industry can cooperate harmoniously and work together to solve the problem of industrial integration.
Hardware selection diversified customized TV will become a trend
TV is different from mobile phones and computers at any time. From the perspective of industry experience, the cycle of television replacement is about 7 years. This shows that users will not change TV for the sake of pursuing new technologies and new experiences, but users will definitely want to buy one. An exclusive customized TV built to your liking.
On the other hand, with the development of technology, there are more and more choices of assembly hardware for televisions. The screen is straight, the brand and model of the chip, etc. These hardware and technology itself are not good or bad, but the key is to arrange them in a combined manner. Can match with the user's needs. Users want to listen to good sound effects, television is prominent in 3D visual technology, which obviously can not let users satisfied.
Chang Jiang firmly believes that the future must be the user at any time to change the company, rather than the company's unified model to sell to the user, the user demand as the center of the customized economic model will be the future development trend. PPTV TV's upcoming launch of the Liverpool Club Custom TV is a positive attempt. It takes into account the needs of fans in the selection of hardware. It will make the screen bigger and more colorful, and the chip will be more powerful and secure. Also more three-dimensional, restore the atmosphere of the stadium. This is an exclusive customized TV tailored to the loyal Liverpool fans in the Chinese market.
Intelligent software is the best tool to meet the needs of diversification and personalization
Chang Jiang said that the smart TV is a new TV product equipped with a smart operating system. Its operating platform can be expanded indefinitely. Starting from the diversified and personalized needs of users, software can start from three aspects, namely APP applications. Human-computer interaction (interface interaction, voice interaction, somatosensory interaction, mobile remote control interaction) and life scene construction.
While smart TVs have become the trend of TV development in the future, smart application development based on TV has also entered a new era. However, due to different operating system platforms and other reasons, TV-applied applications are simply copying mobile phones and computers. TV-based APP applications developed based on television characteristics also have enormous room for development, with the actual demand of television users as the dominant factor.
In human-computer interaction, the remote control of smart TVs is still transplanted from traditional TVs and PCs. Although in the last two years, some innovative interactive methods have gradually been applied to smart TVs, such as voice interaction, somatosensory interaction, mobile remote control interaction, etc. However, it is still not perfect and still needs smart accessories to support it.
As the center of living room entertainment, TV is also an important interface of the home Internet. It has natural convenience for the construction of life scenes, taking the family life scene as a starting point, and can integrate TV host, interactive mode, and peripheral products (such as camera, smart medical). Equipment, etc.) and system software (including cloud computing, big data, etc.), etc., to develop a series of scenarios of applications and services, so that television back to the center of family life.
The quantity of content is the premise also need to do a boutique custom service to improve the quality
Chang Jiang simply summed up the current three ways to watch TV content: Radio and TV cable broadcast, Internet broadcast control platform on demand and custom push. In the past, we always watched live channel broadcasts. However, there were many drawbacks, such as advertising, inability to fast-forward and return. On-demand coverage made up for the lack of live broadcasting. However, the on-demand resources were too large, and premium quality content was easily overwhelmed. It is also extremely inconvenient to find, and customized push just solves these problems. It uses back-end cloud computing to intelligently classify user preferences based on what the user has seen, and then implements customized push.
Chang Jiang said: "PPTV Cohesion itself is a company that does video content. This is our advantage, but its advantages also need to be played rationally and correctly. PPTV TV also pays attention to improving the quality under the premise of ensuring a sufficient amount of content. The user groups are designed to have highly targeted and influential fine content. In the future, PPTV TV will serve as a customized content service."
PPTV TV has made a variety of customized solutions for user's differentiated demand for content. The newly upgraded PPOS system has opened a LIVE channel, which is tailored specifically for young users to include sports events, live concerts, and games. Competitions and other live broadcast content, as well as PP Featured Channel, initiative to recommend to the user hot film cinema, variety entertainment and hit TV drama. The Liverpool-customized version of the TV has also opened a Liverpool channel specifically for fans, covering the team's event broadcasts, player interviews, fan interactions and club information. I believe that in the future, as the system continues to upgrade, users will also customize more refined and high-quality content.
Finally, returning to the discussion topic “Industry Integration and Pattern Reconstructionâ€, Chang Jiang analyzed and summarized and put forward a new TV model based on user needs. The video era is changing, and new user needs emerge in an endless stream. However, in this era of big video in innovation and transformation, no matter how to seek "new" and "change", as long as the user's needs are always taken as the center, a customized TV is made on the hardware. , make the operation simple, active research and development in the software, to achieve what users want, and finally in the content to the user really want to see the content, smart TV industry can be in the future more healthy and rapid development, and only insist on user needs as the center, television-related The industry can cooperate harmoniously and work together to solve the problem of industrial integration.